News from the Faculty of Mass communication.

Digital Strategic Communication

Digital Strategic Communication PUA’s Faculty of Mass Communication hosted a specialized session titled “Strategic Communication and Brand Reputation Management in the Digital Age.” The session featured guest expert Obed Chauke, Lecturer in the Department of Public Relations and Communication Management at Durban University of Technology, South Africa. This initiative aligns with the Faculty’s commitment to... Continue Reading

PUA Judges the International “First Lego League”

PUA Judges the International “First Lego League” Bibliotheca Alexandrina featured a distinguished participation by Dr. Sara Tarek, Lecturer in the Radio and Television Department at PUA’s Faculty of Arts and Design, as a jury member for the 21st edition of the international "First Lego League" competition, titled “UnEarthed.” This participation highlights the vital role of... Continue Reading

Content Creation and Directing Skills

Content Creation and Directing Skills Students from PUA’s Faculty of Mass Communication participated in specialized training courses organized by the Higher Institute of Media at El Shorouk Academy. Held on the sidelines of El Shorouk 10th Festival for Media Student Creativity, these sessions aimed to bolster students' practical skills and connect them with professional field... Continue Reading

AI Risks and Media Disinformation

AI Risks and Media Disinformation PUA’s Faculty of Mass Communication hosted Prof. Dr. Samah El-Mohammady, Professor of Journalism and Academic Director of the Digital Media Program at Cairo University, for a specialized lecture titled “Digital Platforms and AI Uses: From Fabrication and Faking to Media Disinformation.” The event drew significant attendance and active engagement from... Continue Reading

Mass Communication Trains at the Police Academy

Mass Communication Trains at the Police Academy Students from PUA’s Faculty of Mass Communication participated in the “Vestibule training” organized by the Police Academy. This initiative is part of a national strategy to host university students at the Academy to foster a sense of belonging and enhance awareness of the national role of the security... Continue Reading

3rd TV Presentation Training Launched

3rd TV Presentation Training Launched The Media Training Center at PUA’s Faculty of Mass Communication launched its third training course titled “TV Presentation Skills.” This initiative reflects the Faculty's commitment to enhancing students’ practical expertise, covering foundational TV presentation techniques, on-camera performance, and persuasive communication strategies throughout the sessions. The training program featured a specialized... Continue Reading

A Breakthrough at El Shorouk Media Festival

A Breakthrough at El Shorouk Media Festival The graduation project “Modawaah”, created by Public Relations students at PUA’s Faculty of Mass Communication, secured third place at El Shorouk 10th Festival for Media Student Creativity (Electronic Applications category). This achievement highlights the students’ success in developing innovative communication and technical solutions for pressing social issues. The... Continue Reading

Exploring Digital Media Master’s Proposals

Exploring Digital Media Master’s Proposals PUA’s Faculty of Mass Communication held its Fourth Scientific Seminar to discuss research proposals for postgraduate students. The seminar featured a review of research proposals addressing contemporary issues in digital media, with faculty members providing critical and methodological feedback to align the plans with modern scientific standards. This initiative aims... Continue Reading

Media and Sustainable Health Awareness

Media and Sustainable Health Awareness PUA’s Community Service and Environmental Development Center (CSED, in collaboration with the Green Pharos Committee at the Faculty of Mass Communication, hosted a specialized event titled “Media and Creating Sustainable Health Awareness.” This initiative marks the third edition of PUA’s environmental campaign, focusing on the pivotal role of media in... Continue Reading

Mass Communication’s Sports Day

Mass Communication’s Sports Day PUA’s Faculty of Mass Communication held a dynamic sports day on PUA’s playgrounds. The event drew participation from the faculty dean, vice-dean, and several faculty members, alongside approximately 60 students. The event’s program featured a series of spirited football and basketball matches that highlighted both competitiveness and sportsmanship. In a move... Continue Reading