Bylaw of the faculty of Mass Communication for the academic year 2023

The First level “all programs”

The General& Communication Requirements (Compulsory courses)

28 Credit Hours for 12 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
UGE 01 English Language 1 2 6 1st ………
UGA 03 Arabic Language 1 2 2 1st ………
UEC 01 Computer Skills and Programming Concepts I 2 1 2 1st ………
DCOM 100 Introduction to digital media platforms 3 2 2 1st ………
DCOM 102 Introduction to public relations and marketing communications 3 2 2 1st ………
DCOM 101 Introduction to radio and television production 3 2 2 1st ………
UC 01M Communication skills 2 1 2 1st ……….
UEC 02 Computer skills and programming concepts 2 2 1 2 1st UEC 01
DCOM 103 Photography 3 1 4 1st
PUB 100 Egypt’s modern and contemporary history 2 2 1st ………
PUB 101 Psychological & sociological approach to media 2 2 1st
PUB 102 Citizenship and human rights 2 2 1st
الإجمــــالي 28

Social Sciences General Requirements (Optional courses)

6 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 104 Principles of politics and international issues 2 2 1st ………
PUB 105 Geopolitics 2 2 1st ………
PUB 106 Principles of Economics 2 2 1st ………
PUB 107 Scientific thinking 2 2 1st
PUB 108 Sustainable development 2 2 1st  
Total 6

The Second Level “all programs”

The General & Communication Requirements (Compulsorycourses)

14 Credit Hours for 5 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 200 Principles of graphic design 3 1 4 2nd ……….
DCOM 201 Public Opinion and its’ methods of measurements 3 2 2 2nd ………
DCOM 202 Mass Communication translation 3 2 2 2nd ……….
UGE 02 English Language 2 2 6 2nd UGE 01
DCOM 203 Arabic language and its media applications 3 2 2 2nd UGA 03
Total 14

 

The General & Communication Requirements (Optionalcourses)

4 Credit Hours for 2 Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 205 Environmental communication 2 2 2nd ………….
DCOM 206 Media production management 2 2 2nd ………….
DCOM 207 Media and national identity 2 2 2nd
DCOM 208 communication and development 2 2 2nd
Total 4

 

 

Elective free courses

2 Credit Hours for 1 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 200 Principles of Aesthetics 2 2 0 2nd
PUB 201 Art history 2 2 0 2nd ……..
Total 2

 

  1. Digital Media Platforms Program :

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 200 News in the media platforms 3 2 2 2nd DCOM  100
DMP 201 Digital photographing techniques 3 2 2 2nd DCOM  103
DMP 202 Editing the content of media platforms 3 2 2 2nd DCOM  100
DMP 203 Citizen and social network mass communication 3 2 2 2nd DCOM  100
Total 12

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 204 Services journalism 3 2 2 2nd …………
DMP 205 Specialized digital mass communication 3 2 2 2nd …………
Total 3
  1. Public Relations, Advertising and Marketing communications Program:

 

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 200 Principles  of Digital  Marketing 3 2 2 2nd DCOM  102
PRAM 201 Principles  of Digital Advertising 3 2 2 2nd DCOM  102
PRAM 202 Planning in Public  Relations 3 2 2 2nd DCOM  102
PRAM 203 Integrated  Marketing  Communications 3 2 2 2nd DCOM  102
Total 12

 

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 204 Advertising agencies 3 2 2 2nd
PRAM 205 Creativity in advertising and marketing 3 2 2 2nd …………
Total 3
  1. Digital Broadcasting & Television production program:

 

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 200 Programs Presenting in Radio and TV 3 2 2 2nd DCOM  101
DBTV 201 Script Writing for Broadcasting Programs 3 2 2 2nd DCOM  101
DBTV 202 Diction and Phonetics 3 2 2 2nd DCOM  101
DBTV 203 Principles of Broadcasting Production 3 2 2 2nd DCOM  101
Total 12

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 204 Films and TV Programs Criticism 3 2 2 2nd ……….
DBTV 205 Specialized Radio Programs 3 2 2 2nd
Total 3

The Third Level “all programs”

The General & Communication Requirements (Compulsory courses)

10 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM  300 Media Law & Ethics 3 2 2 3rd ………
UGE 03 English language 3 2 6 3rd UGE 02
DCOM 301 Introduction to Mass Communication Research 3 2 2 3rd ………
DCOM 302 Digital Media theories 2 2 3rd ………
Total 10

 

The General & Communication Requirements (Optional courses)

2 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 303 Political communication 2 2 3rd
DCOM 304 Cyber security 2 2 3rd ……..
DCOM 305 the production of digital media content 2 2 3rd
DCOM 306 principles of statistics and its media applications 2 1 2 3rd
Total 2

 

Free optional courses

2 Credit Hours for 1courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 300 Tourism and hotel management 2 2 3rd
PUB 301 Introduction
to theater and cinema
2 2 3rd ……..
Total 2

 

First : Digital Media Platforms Program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 300 Producing and designing the electronic websites 3 2 2 3rd
DMP 301 Editing and hosting the news programs websites 3 2 2 3rd
DMP 302 Information journalism 3 2 2 3rd
DMP 303 Producing the multimedia 3 2 2 3rd
DMP 304 Media platforms management 3 2 2 3rd
DMP 305 Montage principles 3 2 2 3rd ……..
Total 18

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 306 Specialized research in digital platform media 3 2 2 3rd
DMP 307 News agencies 3 2 2 3rd
Total 3

 

  1. Social Platforms Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
SMP 300 Program Production for Digital Platforms 3 2 2 3rd ………
SMP 301 Podcast for Digital Platforms 3 2 2 3rd ………
Total 6

 

  1. Digital journalism production Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DJP 300 News reporter and news reports 3 2 2 3rd ………
DJP 301 Mobile journalism 3 2 2 3rd ………
Total 6

 

Second: Public Relations, Advertising and Marketing communications Program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 300 Reputation and prestige  Management 3 2 2 3rd ………
PRAM 301 Marketing and Public Relations  Management 3 2 2 3rd
PRAM 302 Media and Advertising Campaigns  Production 3 2 2 3rd
PRAM 303 Artificial  Intelligence in Marketing  and Public Relations 3 2 2 3rd
PRAM 304 Event Planning  and Sponsorship 3 2 2 3rd
PRAM 305 Crisis  Management  in Organizations 3 2 2 3rd ………
Total 18

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 306 The art of persuasion and negotiation 3 2 2 3rd
PRAM 307 International Public Relations 3 2 2 3rd
Total 3
  1. Digital advertising Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DAD 300 Advertising  Design Techniques 3 2 2 3rd ………
DAD 301 Interactive  Advertising 3 2 2 3rd ………
Total 6

 

  1. ​ Digital Public Relations Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DPR 300 Fundamentals  of Digital  Public  Relations 3 2 2 3rd ………
DPR 301 Writing in Digital  Public  Relations  field 3 2 2 3rd ………
Total 6

 

  1. Digital Marketing Communications Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMC 300 Customer  Relationship  Management 3 2 2 3rd ………
DMC 301 Public  relations  Marketing 3 2 2 3rd ………
Total 6

 

Third: Digital Broadcasting & Television production program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 300 Radio Scriptwriting 3 2 2 3rd
DBTV 301 TV Drama Production 3 2 2 3rd
DBTV 302 Radio and TV Advertisements Production 3 2 2 3rd
DBTV 303 TV Lighting and Shooting 3 2 2 3rd DCOM  103
DBTV 304 Principles of Editing and Mixing 3 2 2 3rd
DBTV 305 Documentaries Production 3 2 2 3rd
Total 18

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 306 Economics and Management of TV Production 3 2 2 3rd
DBTV 307 Special topic on radio and television 3 2 2 3rd
Total 3

 

  1. ​Television production Track

The Specialization Requirements (compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DTV 300 Digital Editing 3 1 4 3rd DBTV 304
DTV 301 Graphics and Animations Design 3 2 2 3rd DCOM  200
Total 6

 

  1. Digital production Track

The Specialization Requirements (compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DR 300 Podcast and Digital Radio 3 2 2 3rd ………
DR 301 Digital Radio Programs Production 3 2 2 3rd ………
Total 6

Fourth level “all programs”

The General & Communication Requirements (Compulsory courses)

4 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 400 Media and crisis management 2 2 0 4th ………
DCOM 401 International communication 2 2 0 4th ………
Total 4

 

First : Digital Media Platforms Program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 400 Digital story narrative 3 2 2 4th ………
DMP 401 Producing investigative reports 3 2 2 4th
DMP 402 Marketing digital content 3 2 2 4th
Total 9
  1. Social Platforms Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
SMP 400 Advanced Directing and Editing 3 2 2 4th DMP 305
SMP 401 Social media skills 3 2 2 4th ………
SMP 402 Artificial intelligence application in digital Platforms 3 2 2 4th
SMP 403 Graduation projects 3 6 4th
Total 12

 

  1. Digital journalism production Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DJP 400 Videography production for news sites 3 2 2 4th ………
DJP 401 Information designs 3 2 2 4th ………
DJP 402 Artificial intelligence application in journalism 3 2 2 4th
DJP 403 Graduation projects 3 6 4th
Total 12

 

Second: Public Relations, Advertising and Marketing communications Program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 400 Social  Responsibility  programs  in Organizations 3 2 2 4th
PRAM 401 Promotion and consumer behavior 3 2 2 4th
PRAM 402 Protocol  and Ceremonies 3 2 2 4th
Total 9
  1. Digital advertising Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DAD 400 Trademark Management 3 2 2 4th
DAD 401 Digital Advertising Production 3 2 2 4th
DAD 402 Advertising  on digital  platforms 3 2 2 4th
DAD 403 Graduation projects 3 6 4th
Total 12
  1. ​ Digital Public Relations Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DPR 400 Digital Public  diplomacy 3 2 2 4th
DPR401 The contact  person in Digital  Public Relations 3 2 2 4th
DPR 402 Management  of Digital  Platforms for Organizations 3 2 2 4th
DPR 403 Graduation projects 3 6 4th
Total 12
  1. Digital Marketing Communications Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMC 400 Artificial  Intelligence  Applications  in Marketing  Communications 3 2 2 4th
DMC 401 Market  Research 3 2 2 4th
DMC 402 Contemporary  Trends in Marketing 3 2 2 4th
DMC 403 Graduation projects 3 6 4th
Total 12

 

Third: Digital Broadcasting & Television production program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 400 Radio and TV Directing 3 2 2 4th
DBTV 401 Audio and Visual Techniques 3 2 2 4th
DBTV 402 Media Campaigns Production 3 2 2 4th
Total 9

 

  1. ​Television production Track

The Specialization Requirements (compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DTV 400 A Artificial Intelligence Application in TV Production 3 2 2 4th
DTV 401 Virtual Studio 3 2 2 4th
DTV 402 Digital TV Platforms 3 2 2 4th
DTV 403 Graduation projects 3 6 4th
Total 12
  1. Digital production Track

The Specialization Requirements (compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DR 400 Scriptwriting and Preparation of Digital Radio Programs 3 2 2 4th
DR 401 Mixing Music and Sound Effects 3 2 2 4th
DR 402 Dubbing and Voice Over 3 2 2 4th
DR 403 Graduation projects 3 6 4th
Total 12

Bylaw of the faculty of Mass Communication for the academic year 2018

The General & Communication Requirements (Compulsory courses)

21 Credit Hours for 9 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
UGE (01) English Language (1) 2 6 1st ——–
GEN (100) Egypt’s modern and contemporary history 2 2 1st ——–
UGA (03) Arabic Language(1) 2 2 1st ——–
UEC (01) Computer skills and programming Concepts (1) 2 1 2 1st ——–
COM (100) Introduction to Journalism 3 2 2 1st ——–
COM (101) Introduction to Public Relations and advertisement 3 2 2 1st ——–
UC (01)M Communication skills 2 1 2 1st ———
COM (102) Introduction to Broadcasting 3 2 2 1st ——–
UEC (02) Computer skills and programming Concepts (2) 2 1 2 1st UEC (01)
Total 21

 

Social Sciences General Requirements (Optional courses)

4 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(101)_M Comparative Politics 2 1 2 1st ——–
GEN(102)_M Introduction to psychology 2 2 1st ——–
GEN(103)_M Introduction to economics 2 2 1st ——–
GEN(104)_M Introduction to Sociology 2 2 1st ——–
Total 4

 

The General & Communication Requirements (Optional courses)

6 Credit hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(103) Communication and Development 3 3 1st ——–
COM (104) speech communication 3 2 2 1st ——–
COM(106) Psychological approach to media 3 3 1st ——–
Total 6  

The Second Level “all programs”

The General & Communication Requirements (Compulsory courses)

14 Credit Hours for 5Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (200) Public Opinion and its’ methods of measurements 3 2 2 2nd ——–
COM (201) Theory and Process of Communication 3 2 2 2nd ——–
COM(202) Introduction to Mass Communication Research 3 2 2 2nd ——–
UGE (02) English Language (2) 2 6 2nd UGE (01)
GEN(200) Arabic language and its literature 3 2 2 2nd UGA(03)
Total 14  

 

The General & Communication Requirements (Optionalcourses)

3 Credit Hours for 1 Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(201)_M Mass Communication translation 3 2 2 2nd ——–
GEN(202)_M Scientific Thinking 3 2 2nd ——–
Total 3

 

First : Journalism and digital publishing

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
JOR(200) Editorial Press 3 2 2 2nd COM (100)
JOR (201) Photojournalism 3 2 2 2nd
JOR(202) Journalism History 3 2 2 2nd
JOR(203) News and Sources 3 2 2 2nd COM (100)
Total 12

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
JOR(204) Print production 3 2 2 2nd
JOR(205) Citizen journalism 3 2 2 2nd ———-
JOR(206) Press Reports 3 2 2 2nd ———-
Total 3

 

Second: Public Relations and Marketing Communications:

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRAD (200) Writing for Public Relations 3 2 2 2nd
PRAD (201) Planning for Public Relations 3 2 2 2nd
PRAD (202) Introduction to marketing communication 3 2 2 2nd
PRAD (203) Principles of advertising 3 2 2 2nd
Total 12

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRAD (204) Persuasion 3 2 2 2nd
PRAD (205) Electronic marketing on the internet 3 2 2 2nd ————
PRAD (206) Negotiation science 3 2 2 2nd ————
Total 3

 

ThirdRadio & Television Division

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RTV (200) Script writing for Broadcasting programs 3 2 2 2nd
RTV (201) Basics of radio and TV Production 3 2 2 2nd
RTV (202) Radio and Television news programs 3 2 2 2nd
RTV (203) Hosting programs in radio and TV 3 2 2 2nd
Total 12

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RTV (204) Radio and Television technology 3 2 2 2nd ———
RTV (205) Camera basics /essentials 3 2 2 2nd
RTV (206) Picture & Voice techniques 3 2 2 2nd ———
Total 3

 The Third Level “all programs”

The General & Communication Requirements (Compulsory courses)

11 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(300) Media Law& Ethics 3 2 2 3rd ———
UGE (03) English language (3) 2 6 3rd UGE(02)
COM(301) Quantitative and Qualitative Research 3 2 2 3rd ———
COM(302) Audios and Recitation 3 2 2 3rd ———
Total 11

 

The General & Communication Requirements (Optional courses)

3 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(303) Principles of statistics and their media applications 3 3 3rd ———
COM(304) Media operations and management 3 3 3rd
COM(305) Media and global awareness 3 3 3rd ———
Total 3

 

Free optional courses

2 Credit Hours for 1courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(300) Tourism and hotel management 2 1 2 3rd ———
GEN (301) Basics of beauty science 2 1 2 3rd
GEN (302) The Arts history 2 1 2 3rd ———
Total 2

 

First : Journalism and digital publishing

  • Journalism path

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(300) Journalism Laboratory 3 6 3rd
PRS(301) News reporting 3 2 2 3rd
PRS(302) Press campaigns 3 2 2 3rd
PRS(303) Journalism: Layout and Design 3 2 2 3rd
PRS(307) Field training 11 22 3rd
Total 23

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(304) Press and printing technology 3 2 2 3rd
PRS(305) Specialized press 3 2 2 3rd ————
PRS(306) Multimedia production 3 2 2 3rd ————
Total 3

 

  • Digital publishing path:

The Specialization Requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (300) Electronic media Laboratory 3 6 3rd
EMED (301) Website design 3 2 2 3rd
EMED (302) Media photography and moving pictures 3 2 2 3rd
EMED (303) Electronic journalism Production 3 2 2 3rd
EMED (307) Field training 11 22 3rd
Total 23

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (304) Electronic media management 3 2 2 3rd
EMED (305) Writing for the web 3 2 2 3rd
EMED (306) Online info graphics 3 2 2 3rd
Total 3

 

Second:    Public Relations and Marketing Communications:

(1) Public Relations path

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PR (300) Advertising &Public Relations Laboratory 3 6 3rd
PR (301) Public Relations strategies 3 2 2 3rd
PR (302) Public relations information theory 3 2 2 3rd
PR (303) Media campaigns in public relations 3 2 2 3rd
PR (307) Field training 11 22 3rd
Total 23

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PR  (304) Communicator in Public Relations 3 2 2 3rd
PR  (305) Planning and sponsoring the event 3 2 2 3rd —————
PR (306) Managing crisis in Public Relations 3 2 2 3rd
Total 3

 

(2) Marketing communication path

The Specialized requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
MC (300) Marketing communication Laboratory 3 6 3rd
MC (301) Integrated marketing communications 3 2 2 3rd —————
MC (302) Marketing and media strategies 3 2 2 3rd
MC (303) Production of advertising campaigns 3 2 2 3rd
MC (307) Field training 11 22 3rd
Total 23

 

The Specialized requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
MC (304) Market research 3 2 2 3rd
MC (305) Feasibility study 3 2 2 3rd —————
MC (306) Advertising design and production 3 2 2 3rd
Total 3

 

ThirdRadio & Television Division

  • Radio path :

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(300) Radio Laboratory 3 6 3rd
RAD(301) Script writing for Radio 3 2 2 3rd ————
RAD(302) Directing and Editing 3 2 2 3rd
RAD(303) Documentary programs production 3 2 2 3rd
RAD(307) Field training 11 22 3rd
Total 23

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(304) Radio journalism 3 2 2 3rd
RAD(305) Electronic media programs 3 2 2 3rd ———–
RAD(306) Drama in the radio 3 2 2 3rd ———–
Total 3

 

  • Television production path:

The Specialization Requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(300) TV production Laboratory 3 6 3rd
PTV(301) Script writing for TV 3 2 2 3rd ———–
PTV(302) Documentary film and programs production 3 2 2 3rd RTV(201)
PTV(303) Directing and editing 3 2 2
PTV(307) Field training 11 22 3rd
Total 23

 

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(304) Advanced TV production 3 2 2 3rd
PTV(305) Lighting and television shooting 3 2 2 3rd ———–
PTV(306) Film and television criticism 3 2 2 3rd
Total 3

Fourth level “all programs”

The General& Communication Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (400) Media and crisis management 3 2 2 4th ——–
COM (401) International communication 3 2 2 4th ——–
COM (402) Propaganda and psychological war 3 2 2 4th ——–
COM (403) Media literacy 3 2 2 4th ——–
Total 12

 

The General Communication Requirements (optional courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (404) Media and national Arab identity 3 2 2 4th ——–
COM (405) Environmental communication 3 2 2 4th ——–
COM (406) Political communication 3 2 2 4th ——–
Total 6

 

Free Requirements (optional courses)

2 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN (400) Artistic appreciation 2 1 2 4th ——–
GEN (401) Introduction to fine arts 2 1 2 4th ——–
GEN (402) Graphic and animation 2 1 2 4th ——–
Total 2

 

First : Journalism and digital publishing

  • Journalism path

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(400) Investigation writing 3 2 2 4th
PRS(401) Graduation project 6 12 4th
PRS(403) News agencies 3 2 2 4th
Total 12

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(405) Editorial writing 3 2 2 4th
PRS(406) Press economics and management 3 2 2 4th ————
PRS(407) Business journalism 3 2 2 4th ————
Total 3

 

  • Digital publishing path:

The Specialization Requirements (compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS (400) Investigation writing 3 2 2 4th
EMED (401) Graduation project 6 12 4th
PRS (403) News agencies 3 2 2 4th
Total 12

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (403) Electronic press design and layout 3 2 2 4th
EMED (404) Online magazine design and layout 3 2 2 4th
EMED (405) Reporting public affairs 3 2 2 4th
Total 3

 

Second: Department of Public Relations and Marketing Communications:

(1) Public Relations path:

Compulsory Specialization Requirements

12 Credit Hours for 3 Courses

Subject code Name of subject Number of credit hours theoretical practical level pre-requisite
PR (400) Reputation management 3 2 2 4th
PR (401) Graduation Project 6 12 4th
PR (403) Advertising agencies 3 2 2 4th
Total 12

 

Optional specialization requirements

3 Credit Hours for one Course

Subject code Name of subject Number of credit hours theoretical practical Level pre-requisite
PR (405) Protocol and protocol 3 2 2 4th  
PR (406) International Public Relations 3 2 2 4th  
PR (407) Public relations in industrial and educational institutions 3 2 2 4th  
Total 3  

 

1) Marketing communication path:

Compulsory Specialization Requirements

12 Credit Hours for 3 Courses

Subject code

Name of subject

Number of credit hours theoretical practical Level pre-requisite
MC(400) Tourism and hotel marketing 3 2 2 4th
MC (401) Graduation Project 6 12 4th
PR (403) Advertising agencies 3 2 2 4th
Total 12

 

Optional specialization requirements

3 Credit Hours for one Course

Subject code Name of subject Number of credit hours Theoretical Practical Level pre-requisite
MC (404) Sales and sales activation 3 2 2 4th  
MC (405) Contemporary Topics in Marketing 3 2 2 4th  
MC (406) International marketing 3 2 2 4th  
Total 3  

 

ThirdRadio & Television Division

  • Radio path :

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(400) Marketing the radio product 3 2 2 4th
RAD(401) Graduation project 6 12 4th
RAD(403) Advanced directing 3 2 2 4th
Total 12

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(405) Internet radio 3 2 2 4th
RAD(406) External radio station 3 2 2 4th ———–
RAD(407) Specialized radio programs 3 2 2 4th ———–
Total 3

 

  • Television production path:

The Specialization Requirements (compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(400) TV product marketing 3 2 2 4th
PTV(401) Graduation project 6 12 4th
PTV(403) Production of television drama 3 2 2 4th
Total 12

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(405) Economics and management of television production 3 2 2 4th
PTV(406) Live television video shooting 3 2 2 4th ———–
PTV(407) Virtual studio 3 2 2 4th
Total 3

Computer Skills & Programming Concepts 1 UEC 01

  1. This course tends to provide Year 1 students with a brief introduction to the world of computers including: number systems and data representation, computer system components: hardware & software, storage and input/output systems, Operating systems and Utility Systems, software applications.
  2. The course gives an overview about computer networks and internet: data communication, transmission modes, transmission media, computer networks, internet protocol, and internet services.
  3. It practices some computer applications in the laboratory such as Internet Access, word processing and power point.

It gives students a practical experience on developing projects related to the specialty of each faculty.

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English Language (1) UGE 01

This course aims to consolidate the English language skills the students acquired during their primary and secondary education. The course focuses on honing the students’ Speaking, Writing, Reading and Listening abilities. These objectives are realized by providing the students with a curriculum that is commensurate with the scientific studies they have chosen to pursue. The curriculum is taught by qualified and experienced lecturers and/or instructors supported by texts, access to computers, and a library, all delivered in state of the art facilities, and a first class learning environment.

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Computer Skills & Programm. (2) UEC 02

This course tends to introduce Year 1 students of all university's faculties to the concepts and terminologies of spreadsheet, database, database managemnt systems, and the concept of hypertext markup language (HTML).

  • It practices some computer applications in the laboratory such as Microsoft Excel, Microsoft Access, and HTML.
  • It gives students a practical experience on developing projects related to the specialty of each faculty.

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English Language (2) UGE 02

This course aims to consolidate the English language s kills the students acquired during their freshmen tertiary education. The course focuses on perfecting the skills acquired during their English 101 studies. These objectives are realized by providing the students with a curriculum that is commensurate with the scientific studies they have chosen to pursue. And again, the curriculum is taught by qualified and experienced lecturers and/or instructors supported by texts, access to computers, and a library, all delivered in state of the art facilities, and a first class learning environment.

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Arabic Language Skills UGA 03

يلفت المقرر الدراسين الى اهمية اللغة العربية فى حقول التخصص المختلفة, واهمية استخدامها فى الكتابة الاجرائية او الوظيفية , فتشمل مفردات المقرر على تراكيب عربية مع الاهتمام بتصويب الاخطاء الشائعة . الجملة العربية البسيطة و المركبة , واستخدامات كل منهما  التلازم اللغوي , وخاصة فى مجالات علمية معينة . قواعد صياغة الفقرة فى اللغة العربية . قواعد صياغة التقارير و اعدادها. قواعد صياغة الطلب , وصياغة السيرة الذاتية , والاسلوب المستخدم لكل منهما . التلخيص , و المبادئ التى تضمن صحته و سلامته. استخدام اللغة العربية فى العرض السريع و الموجز للقضايا المطروحة. التدريب على ادارة الحوارات و المناقشات بلغة عربية معاصرة, مع التدريب على ترقية العامية . تصحيح الاخطاء الاملائية التى قد تؤدي الى اللبس فى فهم المعنى . دراسة الاخطاء الناجمة عن النقل من كتب اجنبية دون الالتفات الى طبيعة الاساليب العربية

 

 

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Virtual studio

This course reviews the challenges of photography in a virtual studio and the use of a green screen. The student also studies and analyzes some models, discussion, and practical training, so that at the end of the course he can produce his own project.

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Live television video shooting

The student studies the role played by the television cameraman on the air while covering conferences, parties, matches, seminars, etc., and acquires the skills of using the camera during live media coverage.

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Economics and management of television production

In this course, the student learns how to market programs and drama through advertising agencies and sponsors. The curriculum also includes conducting feasibility studies for television programs and how budgets are made to produce programs in a way that ensures good management of material and human resources within the framework of the work system, by emphasizing the student’s study. For all forms of ownership of television and radio channels.

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Production of television drama

Considering this course, students are exposed to the history of drama, the various forms and theories of television drama, and are introduced to the basic principles of production, directing, and dramatic photography. This course also addresses the challenges facing the television drama producer. Through a series of lectures and practical application by producing, directing, and filming a short episode of a television drama, which enables the student to delve deeper into examining the tools available to the producer that help him in implementation.

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Graduation project

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce a television work, such as collecting, editing, discussing, producing, directing and filming the media material.

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تسويق المنتج التليفزيونى

This course aims to introduce the student to the various marketing skills and the skills of marketing the television product. It also aims to introduce the student to the foundations of effective advertising and its use in the television marketing service, in addition to knowing the most important media marketing strategies and their importance to society and learning about the elements of the media marketing mix in which the media product is represented. The ideas and performances that are being marketed to target the market or specific market segments of consumers to promote positive behavior in society.

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Film and television criticism

This course includes a study of traditional and modern critical approaches that are used in film criticism and their applications on television, by analyzing films and television programs through critical research methods.

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