Bylaw of the faculty of Mass Communication for the academic year 2023

First Level

The First level “all programs”

The General& Communication Requirements (Compulsory courses)

28 Credit Hours for 12 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
UGE 01 English Language 1 2 – 6 1st ………
UGA 03 Arabic Language 1 2 2 – 1st ………
UEC 01 Computer Skills and Programming Concepts I 2 1 2 1st ………
DCOM 100 Introduction to digital media platforms 3 2 2 1st ………
DCOM 102 Introduction to public relations and marketing communications 3 2 2 1st ………
DCOM 101 Introduction to radio and television production 3 2 2 1st ………
UC 01M Communication skills 2 1 2 1st ……….
UEC 02 Computer skills and programming concepts 2 2 1 2 1st UEC 01
DCOM 103 Photography 3 1 4 1st
PUB 100 Egypt’s modern and contemporary history 2 2 – 1st ………
PUB 101 Psychological & sociological approach to media 2 2 – 1st
PUB 102 Citizenship and human rights 2 2 – 1st
الإجمــــالي 28 – –

Social Sciences General Requirements (Optional courses)

6 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 104 Principles of politics and international issues 2 2 – 1st ………
PUB 105 Geopolitics 2 2 – 1st ………
PUB 106 Principles of Economics 2 2 – 1st ………
PUB 107 Scientific thinking 2 2 – 1st
PUB 108 Sustainable development 2 2 – 1st  
Total 6 – –

Second Level

The Second Level “all programs”

The General & Communication Requirements (Compulsorycourses)

14 Credit Hours for 5 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 200 Principles of graphic design 3 1 4 2nd ……….
DCOM 201 Public Opinion and its’ methods of measurements 3 2 2 2nd ………
DCOM 202 Mass Communication translation 3 2 2 2nd ……….
UGE 02 English Language 2 2 – 6 2nd UGE 01
DCOM 203 Arabic language and its media applications 3 2 2 2nd UGA 03
Total 14 – –

 

The General & Communication Requirements (Optionalcourses)

4 Credit Hours for 2 Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 205 Environmental communication 2 2 – 2nd ………….
DCOM 206 Media production management 2 2 – 2nd ………….
DCOM 207 Media and national identity 2 2 – 2nd
DCOM 208 communication and development 2 2 – 2nd
Total 4 – –

 

 

Elective free courses

2 Credit Hours for 1 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 200 Principles of Aesthetics 2 2 0 2nd
PUB 201 Art history 2 2 0 2nd ……..
Total 2 – –

 

  1. Digital Media Platforms Program :

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 200 News in the media platforms 3 2 2 2nd DCOM  100
DMP 201 Digital photographing techniques 3 2 2 2nd DCOM  103
DMP 202 Editing the content of media platforms 3 2 2 2nd DCOM  100
DMP 203 Citizen and social network mass communication 3 2 2 2nd DCOM  100
Total 12 – –

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 204 Services journalism 3 2 2 2nd …………
DMP 205 Specialized digital mass communication 3 2 2 2nd …………
Total 3 – –
  1. Public Relations, Advertising and Marketing communications Program:

 

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 200 Principles  of Digital  Marketing 3 2 2 2nd DCOM  102
PRAM 201 Principles  of Digital Advertising 3 2 2 2nd DCOM  102
PRAM 202 Planning in Public  Relations 3 2 2 2nd DCOM  102
PRAM 203 Integrated  Marketing  Communications 3 2 2 2nd DCOM  102
Total 12 – –

 

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 204 Advertising agencies 3 2 2 2nd
PRAM 205 Creativity in advertising and marketing 3 2 2 2nd …………
Total 3 – –
  1. Digital Broadcasting & Television production program:

 

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 200 Programs Presenting in Radio and TV 3 2 2 2nd DCOM  101
DBTV 201 Script Writing for Broadcasting Programs 3 2 2 2nd DCOM  101
DBTV 202 Diction and Phonetics 3 2 2 2nd DCOM  101
DBTV 203 Principles of Broadcasting Production 3 2 2 2nd DCOM  101
Total 12 – –

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 204 Films and TV Programs Criticism 3 2 2 2nd ……….
DBTV 205 Specialized Radio Programs 3 2 2 2nd
Total 3 – –

Third Level

The Third Level “all programs”

The General & Communication Requirements (Compulsory courses)

10 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM  300 Media Law & Ethics 3 2 2 3rd ………
UGE 03 English language 3 2 – 6 3rd UGE 02
DCOM 301 Introduction to Mass Communication Research 3 2 2 3rd ………
DCOM 302 Digital Media theories 2 2 – 3rd ………
Total 10 – –

 

The General & Communication Requirements (Optional courses)

2 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 303 Political communication 2 2 – 3rd
DCOM 304 Cyber security 2 2 – 3rd ……..
DCOM 305 the production of digital media content 2 2 – 3rd
DCOM 306 principles of statistics and its media applications 2 1 2 3rd
Total 2 – –

 

Free optional courses

2 Credit Hours for 1courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 300 Tourism and hotel management 2 2 – 3rd
PUB 301 Introduction
to theater and cinema		 2 2 – 3rd ……..
Total 2 – –

 

First : Digital Media Platforms Program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 300 Producing and designing the electronic websites 3 2 2 3rd
DMP 301 Editing and hosting the news programs websites 3 2 2 3rd
DMP 302 Information journalism 3 2 2 3rd
DMP 303 Producing the multimedia 3 2 2 3rd
DMP 304 Media platforms management 3 2 2 3rd
DMP 305 Montage principles 3 2 2 3rd ……..
Total 18 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 306 Specialized research in digital platform media 3 2 2 3rd
DMP 307 News agencies 3 2 2 3rd
Total 3 – –

 

  1. Social Platforms Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
SMP 300 Program Production for Digital Platforms 3 2 2 3rd ………
SMP 301 Podcast for Digital Platforms 3 2 2 3rd ………
Total 6 – –

 

  1. Digital journalism production Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DJP 300 News reporter and news reports 3 2 2 3rd ………
DJP 301 Mobile journalism 3 2 2 3rd ………
Total 6 – –

 

Second: Public Relations, Advertising and Marketing communications Program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 300 Reputation and prestige  Management 3 2 2 3rd ………
PRAM 301 Marketing and Public Relations  Management 3 2 2 3rd
PRAM 302 Media and Advertising Campaigns  Production 3 2 2 3rd
PRAM 303 Artificial  Intelligence in Marketing  and Public Relations 3 2 2 3rd
PRAM 304 Event Planning  and Sponsorship 3 2 2 3rd
PRAM 305 Crisis  Management  in Organizations 3 2 2 3rd ………
Total 18 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 306 The art of persuasion and negotiation 3 2 2 3rd
PRAM 307 International Public Relations 3 2 2 3rd
Total 3 – –
  1. Digital advertising Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DAD 300 Advertising  Design Techniques 3 2 2 3rd ………
DAD 301 Interactive  Advertising 3 2 2 3rd ………
Total 6 – –

 

  1. ​ Digital Public Relations Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DPR 300 Fundamentals  of Digital  Public  Relations 3 2 2 3rd ………
DPR 301 Writing in Digital  Public  Relations  field 3 2 2 3rd ………
Total 6 – –

 

  1. Digital Marketing Communications Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMC 300 Customer  Relationship  Management 3 2 2 3rd ………
DMC 301 Public  relations  Marketing 3 2 2 3rd ………
Total 6 – –

 

Third: Digital Broadcasting & Television production program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 300 Radio Scriptwriting 3 2 2 3rd
DBTV 301 TV Drama Production 3 2 2 3rd
DBTV 302 Radio and TV Advertisements Production 3 2 2 3rd
DBTV 303 TV Lighting and Shooting 3 2 2 3rd DCOM  103
DBTV 304 Principles of Editing and Mixing 3 2 2 3rd
DBTV 305 Documentaries Production 3 2 2 3rd
Total 18 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 306 Economics and Management of TV Production 3 2 2 3rd
DBTV 307 Special topic on radio and television 3 2 2 3rd
Total 3 – –

 

  1. ​Television production Track

The Specialization Requirements (compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DTV 300 Digital Editing 3 1 4 3rd DBTV 304
DTV 301 Graphics and Animations Design 3 2 2 3rd DCOM  200
Total 6 – –

 

  1. Digital production Track

The Specialization Requirements (compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DR 300 Podcast and Digital Radio 3 2 2 3rd ………
DR 301 Digital Radio Programs Production 3 2 2 3rd ………
Total 6 – –

Fourth Level

Fourth level “all programs”

The General & Communication Requirements (Compulsory courses)

4 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 400 Media and crisis management 2 2 0 4th ………
DCOM 401 International communication 2 2 0 4th ………
Total 4 – –

 

First : Digital Media Platforms Program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 400 Digital story narrative 3 2 2 4th ………
DMP 401 Producing investigative reports 3 2 2 4th
DMP 402 Marketing digital content 3 2 2 4th
Total 9 – –
  1. Social Platforms Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
SMP 400 Advanced Directing and Editing 3 2 2 4th DMP 305
SMP 401 Social media skills 3 2 2 4th ………
SMP 402 Artificial intelligence application in digital Platforms 3 2 2 4th
SMP 403 Graduation projects 3 – 6 4th
Total 12 – –

 

  1. Digital journalism production Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DJP 400 Videography production for news sites 3 2 2 4th ………
DJP 401 Information designs 3 2 2 4th ………
DJP 402 Artificial intelligence application in journalism 3 2 2 4th
DJP 403 Graduation projects 3 – 6 4th
Total 12 – –

 

Second: Public Relations, Advertising and Marketing communications Program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 400 Social  Responsibility  programs  in Organizations 3 2 2 4th
PRAM 401 Promotion and consumer behavior 3 2 2 4th
PRAM 402 Protocol  and Ceremonies 3 2 2 4th
Total 9 – –
  1. Digital advertising Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DAD 400 Trademark Management 3 2 2 4th
DAD 401 Digital Advertising Production 3 2 2 4th
DAD 402 Advertising  on digital  platforms 3 2 2 4th
DAD 403 Graduation projects 3 – 6 4th
Total 12 – –
  1. ​ Digital Public Relations Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DPR 400 Digital Public  diplomacy 3 2 2 4th
DPR401 The contact  person in Digital  Public Relations 3 2 2 4th
DPR 402 Management  of Digital  Platforms for Organizations 3 2 2 4th
DPR 403 Graduation projects 3 – 6 4th
Total 12 – –
  1. Digital Marketing Communications Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMC 400 Artificial  Intelligence  Applications  in Marketing  Communications 3 2 2 4th
DMC 401 Market  Research 3 2 2 4th
DMC 402 Contemporary  Trends in Marketing 3 2 2 4th
DMC 403 Graduation projects 3 – 6 4th
Total 12 – –

 

Third: Digital Broadcasting & Television production program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 400 Radio and TV Directing 3 2 2 4th
DBTV 401 Audio and Visual Techniques 3 2 2 4th
DBTV 402 Media Campaigns Production 3 2 2 4th
Total 9 – –

 

  1. ​Television production Track

The Specialization Requirements (compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DTV 400 A Artificial Intelligence Application in TV Production 3 2 2 4th
DTV 401 Virtual Studio 3 2 2 4th
DTV 402 Digital TV Platforms 3 2 2 4th
DTV 403 Graduation projects 3 – 6 4th
Total 12 – –
  1. Digital production Track

The Specialization Requirements (compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DR 400 Scriptwriting and Preparation of Digital Radio Programs 3 2 2 4th
DR 401 Mixing Music and Sound Effects 3 2 2 4th
DR 402 Dubbing and Voice Over 3 2 2 4th
DR 403 Graduation projects 3 – 6 4th
Total 12 – –

Bylaw of the faculty of Mass Communication for the academic year 2018

First level

The General & Communication Requirements (Compulsory courses)

21 Credit Hours for 9 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
UGE (01) English Language (1) 2 – 6 1st ——–
GEN (100) Egypt’s modern and contemporary history 2 2 – 1st ——–
UGA (03) Arabic Language(1) 2 2 – 1st ——–
UEC (01) Computer skills and programming Concepts (1) 2 1 2 1st ——–
COM (100) Introduction to Journalism 3 2 2 1st ——–
COM (101) Introduction to Public Relations and advertisement 3 2 2 1st ——–
UC (01)M Communication skills 2 1 2 1st ———
COM (102) Introduction to Broadcasting 3 2 2 1st ——–
UEC (02) Computer skills and programming Concepts (2) 2 1 2 1st UEC (01)
Total 21 – –

 

Social Sciences General Requirements (Optional courses)

4 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(101)_M Comparative Politics 2 1 2 1st ——–
GEN(102)_M Introduction to psychology 2 2 – 1st ——–
GEN(103)_M Introduction to economics 2 2 – 1st ——–
GEN(104)_M Introduction to Sociology 2 2 – 1st ——–
Total 4 – –

 

The General & Communication Requirements (Optional courses)

6 Credit hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(103) Communication and Development 3 3 – 1st ——–
COM (104) speech communication 3 2 2 1st ——–
COM(106) Psychological approach to media 3 3 – 1st ——–
Total 6 – –  

Second level

The Second Level “all programs”

The General & Communication Requirements (Compulsory courses)

14 Credit Hours for 5Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (200) Public Opinion and its’ methods of measurements 3 2 2 2nd ——–
COM (201) Theory and Process of Communication 3 2 2 2nd ——–
COM(202) Introduction to Mass Communication Research 3 2 2 2nd ——–
UGE (02) English Language (2) 2 – 6 2nd UGE (01)
GEN(200) Arabic language and its literature 3 2 2 2nd UGA(03)
Total 14 – –  

 

The General & Communication Requirements (Optionalcourses)

3 Credit Hours for 1 Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(201)_M Mass Communication translation 3 2 2 2nd ——–
GEN(202)_M Scientific Thinking 3 2 – 2nd ——–
Total 3 – –

 

First : Journalism and digital publishing

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
JOR(200) Editorial Press 3 2 2 2nd COM (100)
JOR (201) Photojournalism 3 2 2 2nd –
JOR(202) Journalism History 3 2 2 2nd –
JOR(203) News and Sources 3 2 2 2nd COM (100)
Total 12 – –

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
JOR(204) Print production 3 2 2 2nd –
JOR(205) Citizen journalism 3 2 2 2nd ———-
JOR(206) Press Reports 3 2 2 2nd ———-
Total 3 – –

 

Second: Public Relations and Marketing Communications:

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRAD (200) Writing for Public Relations 3 2 2 2nd –
PRAD (201) Planning for Public Relations 3 2 2 2nd –
PRAD (202) Introduction to marketing communication 3 2 2 2nd –
PRAD (203) Principles of advertising 3 2 2 2nd –
Total 12 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRAD (204) Persuasion 3 2 2 2nd –
PRAD (205) Electronic marketing on the internet 3 2 2 2nd ————
PRAD (206) Negotiation science 3 2 2 2nd ————
Total 3 – –

 

Third:  Radio & Television Division

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RTV (200) Script writing for Broadcasting programs 3 2 2 2nd –
RTV (201) Basics of radio and TV Production 3 2 2 2nd –
RTV (202) Radio and Television news programs 3 2 2 2nd –
RTV (203) Hosting programs in radio and TV 3 2 2 2nd –
Total 12 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RTV (204) Radio and Television technology 3 2 2 2nd ———
RTV (205) Camera basics /essentials 3 2 2 2nd –
RTV (206) Picture & Voice techniques 3 2 2 2nd ———
Total 3 – –

Third level

 The Third Level “all programs”

The General & Communication Requirements (Compulsory courses)

11 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(300) Media Law& Ethics 3 2 2 3rd ———
UGE (03) English language (3) 2 – 6 3rd UGE(02)
COM(301) Quantitative and Qualitative Research 3 2 2 3rd ———
COM(302) Audios and Recitation 3 2 2 3rd ———
Total 11 – –

 

The General & Communication Requirements (Optional courses)

3 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(303) Principles of statistics and their media applications 3 3 – 3rd ———
COM(304) Media operations and management 3 3 – 3rd –
COM(305) Media and global awareness 3 3 – 3rd ———
Total 3 – –

 

Free optional courses

2 Credit Hours for 1courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(300) Tourism and hotel management 2 1 2 3rd ———
GEN (301) Basics of beauty science 2 1 2 3rd –
GEN (302) The Arts history 2 1 2 3rd ———
Total 2 – –

 

First : Journalism and digital publishing

  • Journalism path

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(300) Journalism Laboratory 3 – 6 3rd –
PRS(301) News reporting 3 2 2 3rd –
PRS(302) Press campaigns 3 2 2 3rd –
PRS(303) Journalism: Layout and Design 3 2 2 3rd –
PRS(307) Field training 11 – 22 3rd –
Total 23 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(304) Press and printing technology 3 2 2 3rd –
PRS(305) Specialized press 3 2 2 3rd ————
PRS(306) Multimedia production 3 2 2 3rd ————
Total 3 – –

 

  • Digital publishing path:

The Specialization Requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (300) Electronic media Laboratory 3 – 6 3rd –
EMED (301) Website design 3 2 2 3rd –
EMED (302) Media photography and moving pictures 3 2 2 3rd –
EMED (303) Electronic journalism Production 3 2 2 3rd –
EMED (307) Field training 11 – 22 3rd –
Total 23 – –

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (304) Electronic media management 3 2 2 3rd –
EMED (305) Writing for the web 3 2 2 3rd –
EMED (306) Online info graphics 3 2 2 3rd –
Total 3 – –

 

Second:    Public Relations and Marketing Communications:

(1) Public Relations path

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PR (300) Advertising &Public Relations Laboratory 3 – 6 3rd –
PR (301) Public Relations strategies 3 2 2 3rd –
PR (302) Public relations information theory 3 2 2 3rd –
PR (303) Media campaigns in public relations 3 2 2 3rd –
PR (307) Field training 11 – 22 3rd –
Total 23 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PR  (304) Communicator in Public Relations 3 2 2 3rd –
PR  (305) Planning and sponsoring the event 3 2 2 3rd —————
PR (306) Managing crisis in Public Relations 3 2 2 3rd –
Total 3 – –

 

(2) Marketing communication path

The Specialized requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
MC (300) Marketing communication Laboratory 3 – 6 3rd –
MC (301) Integrated marketing communications 3 2 2 3rd —————
MC (302) Marketing and media strategies 3 2 2 3rd –
MC (303) Production of advertising campaigns 3 2 2 3rd
MC (307) Field training 11 – 22 3rd –
Total 23 – –

 

The Specialized requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
MC (304) Market research 3 2 2 3rd –
MC (305) Feasibility study 3 2 2 3rd —————
MC (306) Advertising design and production 3 2 2 3rd –
Total 3 – –

 

Third:  Radio & Television Division

  • Radio path :

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(300) Radio Laboratory 3 – 6 3rd –
RAD(301) Script writing for Radio 3 2 2 3rd ————
RAD(302) Directing and Editing 3 2 2 3rd –
RAD(303) Documentary programs production 3 2 2 3rd –
RAD(307) Field training 11 – 22 3rd –
Total 23 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(304) Radio journalism 3 2 2 3rd –
RAD(305) Electronic media programs 3 2 2 3rd ———–
RAD(306) Drama in the radio 3 2 2 3rd ———–
Total 3 – –

 

  • Television production path:

The Specialization Requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(300) TV production Laboratory 3 – 6 3rd –
PTV(301) Script writing for TV 3 2 2 3rd ———–
PTV(302) Documentary film and programs production 3 2 2 3rd RTV(201)
PTV(303) Directing and editing 3 2 2
PTV(307) Field training 11 – 22 3rd –
Total 23 – –

 

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(304) Advanced TV production 3 2 2 3rd –
PTV(305) Lighting and television shooting 3 2 2 3rd ———–
PTV(306) Film and television criticism 3 2 2 3rd –
Total 3 – –

Fourth level

Fourth level “all programs”

The General& Communication Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (400) Media and crisis management 3 2 2 4th ——–
COM (401) International communication 3 2 2 4th ——–
COM (402) Propaganda and psychological war 3 2 2 4th ——–
COM (403) Media literacy 3 2 2 4th ——–
Total 12 – –

 

The General Communication Requirements (optional courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (404) Media and national Arab identity 3 2 2 4th ——–
COM (405) Environmental communication 3 2 2 4th ——–
COM (406) Political communication 3 2 2 4th ——–
Total 6 – –

 

Free Requirements (optional courses)

2 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN (400) Artistic appreciation 2 1 2 4th ——–
GEN (401) Introduction to fine arts 2 1 2 4th ——–
GEN (402) Graphic and animation 2 1 2 4th ——–
Total 2 – –

 

First : Journalism and digital publishing

  • Journalism path

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(400) Investigation writing 3 2 2 4th –
PRS(401) Graduation project 6 – 12 4th –
PRS(403) News agencies 3 2 2 4th –
Total 12 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(405) Editorial writing 3 2 2 4th –
PRS(406) Press economics and management 3 2 2 4th ————
PRS(407) Business journalism 3 2 2 4th ————
Total 3 – –

 

  • Digital publishing path:

The Specialization Requirements (compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS (400) Investigation writing 3 2 2 4th –
EMED (401) Graduation project 6 – 12 4th –
PRS (403) News agencies 3 2 2 4th –
Total 12 – – –

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (403) Electronic press design and layout 3 2 2 4th –
EMED (404) Online magazine design and layout 3 2 2 4th –
EMED (405) Reporting public affairs 3 2 2 4th –
Total 3 – –

 

Second: Department of Public Relations and Marketing Communications:

(1) Public Relations path:

Compulsory Specialization Requirements

12 Credit Hours for 3 Courses

Subject code Name of subject Number of credit hours theoretical practical level pre-requisite
PR (400) Reputation management 3 2 2 4th –
PR (401) Graduation Project 6 – 12 4th –
PR (403) Advertising agencies 3 2 2 4th –
Total 12 – – –

 

Optional specialization requirements

3 Credit Hours for one Course

Subject code Name of subject Number of credit hours theoretical practical Level pre-requisite
PR (405) Protocol and protocol 3 2 2 4th  
PR (406) International Public Relations 3 2 2 4th  
PR (407) Public relations in industrial and educational institutions 3 2 2 4th  
Total 3 – –  

 

1) Marketing communication path:

Compulsory Specialization Requirements

12 Credit Hours for 3 Courses

Subject code

Name of subject

 Number of credit hours theoretical practical Level pre-requisite
MC(400) Tourism and hotel marketing 3 2 2 4th –
MC (401) Graduation Project 6 – 12 4th –
PR (403) Advertising agencies 3 2 2 4th –
Total 12 – – –

 

Optional specialization requirements

3 Credit Hours for one Course

Subject code Name of subject Number of credit hours Theoretical Practical Level pre-requisite
MC (404) Sales and sales activation 3 2 2 4th  
MC (405) Contemporary Topics in Marketing 3 2 2 4th  
MC (406) International marketing 3 2 2 4th  
Total 3 – –  

 

Third:  Radio & Television Division

  • Radio path :

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(400) Marketing the radio product 3 2 2 4th –
RAD(401) Graduation project 6 – 12 4th –
RAD(403) Advanced directing 3 2 2 4th –
Total 12 – – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(405) Internet radio 3 2 2 4th –
RAD(406) External radio station 3 2 2 4th ———–
RAD(407) Specialized radio programs 3 2 2 4th ———–
Total 3 – –

 

  • Television production path:

The Specialization Requirements (compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(400) TV product marketing 3 2 2 4th –
PTV(401) Graduation project 6 – 12 4th –
PTV(403) Production of television drama 3 2 2 4th –
Total 12 – – –

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(405) Economics and management of television production 3 2 2 4th –
PTV(406) Live television video shooting 3 2 2 4th ———–
PTV(407) Virtual studio 3 2 2 4th –
Total 3 – –

Computer Skills & Programming Concepts 1 UEC 01

  1. This course tends to provide Year 1 students with a brief introduction to the world of computers including: number systems and data representation, computer system components: hardware & software, storage and input/output systems, Operating systems and Utility Systems, software applications.
  2. The course gives an overview about computer networks and internet: data communication, transmission modes, transmission media, computer networks, internet protocol, and internet services.
  3. It practices some computer applications in the laboratory such as Internet Access, word processing and power point.

It gives students a practical experience on developing projects related to the specialty of each faculty.

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English Language (1) UGE 01

This course aims to consolidate the English language skills the students acquired during their primary and secondary education. The course focuses on honing the students’ Speaking, Writing, Reading and Listening abilities. These objectives are realized by providing the students with a curriculum that is commensurate with the scientific studies they have chosen to pursue. The curriculum is taught by qualified and experienced lecturers and/or instructors supported by texts, access to computers, and a library, all delivered in state of the art facilities, and a first class learning environment.

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Computer Skills & Programm. (2) UEC 02

This course tends to introduce Year 1 students of all university's faculties to the concepts and terminologies of spreadsheet, database, database managemnt systems, and the concept of hypertext markup language (HTML).

  • It practices some computer applications in the laboratory such as Microsoft Excel, Microsoft Access, and HTML.
  • It gives students a practical experience on developing projects related to the specialty of each faculty.

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English Language (2) UGE 02

This course aims to consolidate the English language s kills the students acquired during their freshmen tertiary education. The course focuses on perfecting the skills acquired during their English 101 studies. These objectives are realized by providing the students with a curriculum that is commensurate with the scientific studies they have chosen to pursue. And again, the curriculum is taught by qualified and experienced lecturers and/or instructors supported by texts, access to computers, and a library, all delivered in state of the art facilities, and a first class learning environment.

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Arabic Language Skills UGA 03

يلفت المقرر الدراسين الى اهمية اللغة العربية فى حقول التخصص المختلفة, واهمية استخدامها فى الكتابة الاجرائية او الوظيفية , فتشمل مفردات المقرر على تراكيب عربية مع الاهتمام بتصويب الاخطاء الشائعة . الجملة العربية البسيطة و المركبة , واستخدامات كل منهما  التلازم اللغوي , وخاصة فى مجالات علمية معينة . قواعد صياغة الفقرة فى اللغة العربية . قواعد صياغة التقارير و اعدادها. قواعد صياغة الطلب , وصياغة السيرة الذاتية , والاسلوب المستخدم لكل منهما . التلخيص , و المبادئ التى تضمن صحته و سلامته. استخدام اللغة العربية فى العرض السريع و الموجز للقضايا المطروحة. التدريب على ادارة الحوارات و المناقشات بلغة عربية معاصرة, مع التدريب على ترقية العامية . تصحيح الاخطاء الاملائية التى قد تؤدي الى اللبس فى فهم المعنى . دراسة الاخطاء الناجمة عن النقل من كتب اجنبية دون الالتفات الى طبيعة الاساليب العربية

 

 

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Virtual studio

This course reviews the challenges of photography in a virtual studio and the use of a green screen. The student also studies and analyzes some models, discussion, and practical training, so that at the end of the course he can produce his own project.

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Live television video shooting

The student studies the role played by the television cameraman on the air while covering conferences, parties, matches, seminars, etc., and acquires the skills of using the camera during live media coverage.

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Economics and management of television production

In this course, the student learns how to market programs and drama through advertising agencies and sponsors. The curriculum also includes conducting feasibility studies for television programs and how budgets are made to produce programs in a way that ensures good management of material and human resources within the framework of the work system, by emphasizing the student’s study. For all forms of ownership of television and radio channels.

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Production of television drama

Considering this course, students are exposed to the history of drama, the various forms and theories of television drama, and are introduced to the basic principles of production, directing, and dramatic photography. This course also addresses the challenges facing the television drama producer. Through a series of lectures and practical application by producing, directing, and filming a short episode of a television drama, which enables the student to delve deeper into examining the tools available to the producer that help him in implementation.

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Graduation project

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce a television work, such as collecting, editing, discussing, producing, directing and filming the media material.

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تسويق المنتج التليفزيونى

This course aims to introduce the student to the various marketing skills and the skills of marketing the television product. It also aims to introduce the student to the foundations of effective advertising and its use in the television marketing service, in addition to knowing the most important media marketing strategies and their importance to society and learning about the elements of the media marketing mix in which the media product is represented. The ideas and performances that are being marketed to target the market or specific market segments of consumers to promote positive behavior in society.

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Film and television criticism

This course includes a study of traditional and modern critical approaches that are used in film criticism and their applications on television, by analyzing films and television programs through critical research methods.

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Lighting and television shooting

This course aims to learn about lighting and its uses - types of lighting - lighting requirements (theoretically and practically), placing cameras inside the studio - camera angles and lenses - the nature of the television studio - lighting sources - applications on television cameras, closed circuits, and video broadcasting - types of camera bases and their uses - how to Setting the lighting for the program - coordinating with other processes during filming, such as sound, decoration, and the rest of the work that takes place before and during filming, to produce it in its final form.

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Advanced TV production

In this course, the student studies the role of the producer in detail, which is necessary for all production work. Naturally, in the course, the student will explore the entire production process in its three stages, starting from the pre-production stage (including choosing and securing filming locations, permits, selecting the work team, etc.) all the way to the post-production stage. By dividing the script, students learn how to plan. And maintain the schedule and budget for their production.

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Field training

This course aims to provide the student with the opportunity to apply the information, ideas, and theoretical concepts he has learned in a practical application, and to provide him with communication and media work skills, and to practice multiple communication and media jobs inside and outside the institution, and to prepare the student to go out to practical life and link the theoretical framework to the field of work.

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Directing and editing

In this course, the focus is on the theoretical framework and current practical practices of directing programs in both radio and television. This course also covers the technical and aesthetic foundations, tactics, and processes associated with directing radio and television programs. This course presents to the student the procedures for single-camera television directing, the methods used for editing videotapes and other different editing methods, in addition to the standards used in the world of the radio and television industry. The basic and main part of this course includes filming and editing video scenes

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Documentary film and programs production

In this course, the student reviews contemporary documentary works, with a particular focus on major recent issues and topics relevant to his field of specialization. The course also includes the importance of documentaries and documentary programs, their origin and development, and their role in political, social and economic variables and stages of prosperity. At the end of the course, the student applies what he has studied by producing a documentary film.

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Script writing for TV

Students learn the methods, techniques and stages of writing scripts and scenarios for various forms of short or long television works. This includes advertisements, drama, comedy, etc. This will be done through explanation and discussion with practical application at the end of the course.

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TV production Laboratory

In this course, the student will apply in practice everything he has previously studied by producing programs and news bulletins. Through this, the student will acquire the skill of dealing with the work team and overcoming all the problems that may be encountered at any stage of production.

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Specialized radio programs

This course aims to teach the student the different types of specialized programs, whether sports, artistic, religious, or economic, and the like, methods of writing them, and methods of producing them.

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External radio station

The student studies the role that the broadcaster plays on the air while covering conferences, parties, matches, seminars, etc., and acquires the skills of using the microphone during live media coverage.

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Internet radio

This course aims to become familiar with how to use the Internet to provide radio and television services, and to create what is called web radio, while being familiar with the most important advantages and disadvantages of television and Internet radio and knowing the available funding sources.

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Advanced directing

In this course, the student learns about the different stages of directing radio programs, the main features of the work of professionals and participants in the directing process, how to direct live broadcast programs, the difference between air programs and recorded programs, and learns the most important terms related to directing, and the final product of the material becomes a radio magazine that includes all forms of radio programs.

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Graduation project

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce a radio work, such as collecting, editing, discussing, producing and directing the media material.

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Marketing the radio product

This course aims to introduce the student to the various marketing skills and the skills of marketing the radio and television product. It also aims to introduce the student to the foundations of effective advertising and its use in the service of marketing the radio product, in addition to knowing the most important media marketing strategies and their importance to society and learning about the elements of the media marketing mix in which they are represented. The media product, ideas, and performance that are being marketed to target the market or specific market segments of consumers to promote positive behavior in society.

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Drama in the radio

The concept of drama - the development of drama - types of drama - dramatic structure in radio - choosing the scenario - characters - the rising action - the climax - the falling action - criticizing models of dramas on the radio - writing some types of scenarios, analyzing texts, circulating the production, preparing filming locations, lighting and directing.

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Electronic media programs

This course provides the student with information and knowledge that enable them to understand electronic media scientifically and practice it practically. It also provides the student with the knowledge and skills necessary for media writing, the ability to deal with various information sources and databases, and the ability to innovate, design, and produce electronic media materials.

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Radio journalism

In this course, the student learns the basics of radio news, the method of writing it, and the problems and challenges facing news coverage. This course includes visits to radio stations, within the framework of a laboratory study.

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Field training

This course aims to provide the student with the opportunity to apply the information, ideas, and theoretical concepts he has learned in a practical application, and to provide him with communication and media work skills, and to practice multiple communication and media jobs inside and outside the institution, and to prepare the student to go out to practical life and link the theoretical framework to the field of work.

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Documentary programs production

In this course, the student studies contemporary documentary works with a particular focus on major recent issues and themes relevant to his field of specialization. The course also includes the importance of documentary programs on radio, their origin and development, and their role in political, social and economic changes and stages of prosperity. At the end of the course, the student applies what he has studied by producing a documentary program on radio.

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Directing and Editing

This course focuses on the theoretical framework and current practical practices of editing and directing programs on radio. This course also covers the technical and aesthetic foundations, tactics, and processes associated with editing and directing radio and television programs.

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Script writing for Radio

Students learn the rules of writing for radio that apply to all radio formats, in addition to adapting the Arabic language to suit the radio text, in addition to training in writing radio advertisements, including dialogue, sound effects, and music.

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Radio Laboratory

In this course, the student practices practical applications in the field of news coverage, editing news reports for radio, broadcaster work, and directing work, inside and outside the studio.

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Picture & Voice techniques

This course aims to explain the components and functions of sound and image in media work, and to employ sound and image to support media content, in addition to training students and enabling them to master sound and image and acquire skills for its uses.

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Camera basics /essentials

Considering this course, students will learn about the origin and history of video and photography and study the theory of photography, in addition to studying the types of cameras and different camera components.

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Radio and Television technology

Broadcasting technology deals with the importance of radio as a means of communication, its concept, stages of development, definition of international radio, satellite radio, digital radio, radio broadcasting technology, satellite technology, television technology: It deals with the historical development of television, the characteristics that characterize television, and the impact of technology on television broadcasting. , cable television, direct satellite technology, digital television, interactive television, radio and television broadcasting on the Internet.

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Hosting programs in radio and TV

This course includes studying and practicing the duties and tasks of the broadcaster and program presenter in both radio and television and the techniques and methods he follows, with an emphasis on the importance of acquiring analysis, interpretation and communication skills within the framework of various dialogue and rhetorical roles in front of the camera or behind the microphone.

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Radio and Television news programs

This course deals with interpreting and explaining the styles of news programs (audio and visual) at their various stages. The student learns to collect and select news and information, process and write them, along with selecting the sound effects accompanying this news, preparing a news bulletin guide, and learning the characteristics of radio in terms of brevity, accuracy, and speed. The course also addresses the types of news conversations, the method of conducting them, the steps for preparing them, and the characteristics required to be available in a news editor. It also addresses radio investigation in terms of its importance, its sources, its types, the reasons for its success, how to prepare it, and the technical templates for drafting and editing it; and it learns news introductions and how to formulate them.

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Basics of radio and TV Production

In this course, the student studies the role of the producer in detail, which is necessary for all production work. Naturally, in the course, the student will explore the entire production process in its three stages, starting from the pre-production stage (including choosing and securing appropriate locations, permits, selecting the work team, etc.) all the way to the post-production stage. By dividing the text, students learn how to plan. And maintain the schedule and budget for their production.

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Script writing for Broadcasting programs

This course aims to help the student gain experience in preparing radio programs using the latest digital equipment, with an emphasis on teamwork and gaining practical experience in the roles of broadcaster, program operator, and studio director, through the use of various digital editing and editing systems, portable recording devices, and production and broadcast systems. The course also addresses the basic elements necessary for broadcasting radio programs on the air, and this includes comprehending and understanding the flow of work without the use of tapes, audio signal mixing processes, those responsible for digital editing and retouching, broadcast systems, and portable recording devices.

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International marketing

This course focuses on the most important issues related to international marketing management, including the decisions taken by international managers when determining marketing planning policies, the marketing mix, and organizing and controlling international marketing operations in a global business environment characterized by continuous change and complexity.

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Contemporary Topics in Marketing

The course discusses several contemporary marketing topics that are of interest to marketing researchers and managers at the time the course is offered. The course provides the opportunity for students to evaluate the effects of contemporary developments in both marketing thought and practice on marketing strategies and programs in businesses. The course includes a mixture of lectures, discussions, readings, exercises, assignments, a critical review of the literature, and inviting some researchers and marketing managers in business establishments to present the results of their recent research and their experience in the field of marketing to the students and discuss them with them. The course topics may vary from one semester to another.

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Sales and sales activation

This course deals with the concept of personal selling, its importance, goals, functions, advantages and disadvantages of personal selling. This course also deals with salesmen, their duties and characteristics, how to evaluate salesmen and the steps of the sales process. This course deals with the concept of sales activation, its importance, goals and functions, and emphasizes the importance of sales activation and its major role in influencing the consumer’s purchasing decision and enabling the student to deal with sales activation tools and plan them in a way that suits the market sector.

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Graduation Project

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce the project for electronic media, such as collecting, editing, discussing, and designing its pages and producing the media material.

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Tourism and hotel marketing

This course aims to provide the student with the necessary skills to apply marketing concepts in the field of tourism, by learning about the concept and nature of tourism service and its characteristics, the tourism marketing environment, and the anatomy of tourism markets and how to plan them. In addition to the decisions of the tourism marketing mix and the dimensions and areas of tourism marketing.

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Advertising design and production

In this course, the student learns the processes of advertising production and the strategies and methods used in them. This course also includes four sub-courses within its framework, and each sub-course focuses primarily on the design and production of advertising for each media outlet. There is print advertising for newspapers and magazines, there is advertising for television, advertising for radio stations, and advertising on the Internet.

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Feasibility study

In this course, the student studies the concept, importance, and components of the feasibility study. The student also learns about the economic, technical, and marketing feasibility study. The student also learns the economic and national feasibility of projects, while gaining role models for participating within teams preparing economic feasibility studies for various projects.

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Market research

This course aims to introduce the student to the nature of market research and its importance for making marketing decisions and to provide him with a theoretical framework for the scientific market research process, in addition to introducing the student to the tools used in collecting, analyzing and interpreting data. It also aims to introduce the student to the measurement process in market research and methods of collecting marketing data. It also aims to provide the student with Skills for conducting market research. It also aims to introduce research into developing goods and services and product innovation research.

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Field training

This course aims to provide the student with the opportunity to apply the information, ideas, and theoretical concepts he has learned in a practical application, and to provide him with communication and media work skills, and to practice multiple communication and media jobs inside and outside the institution, and to prepare the student to go out to practical life and link the theoretical framework to the field of work.

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Production of advertising campaigns

In this course, the student studies advertising theories and the foundations and methods used in advertising campaigns. This is done in the classroom, and this is also tested and refined in the real work environment. Male and female students also form an advertising team, and the members of this team are formed to carry out the following roles: the executive responsible for the advertising agency accounts, the one responsible for choosing the appropriate media outlet for the advertisement, the advertisement writer, the art director, the videographer, and the producer. This work team undertakes an actual production task through which it analyzes the communication problem, develops a business strategy, and prepares and produces integrated marketing communication campaigns.

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Marketing and media strategies

This course aims to introduce the student to the nature and importance of administrative strategy in general and marketing strategy in particular in terms of types and areas of marketing strategies, and to introduce how to formulate, design and choose the marketing strategy, especially competition strategies, branding and market division.

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Integrated marketing communications

This course is based on studying the integrated marketing communications process in its modern sense, including integrated coordination between the activities of advertising, publishing, personal selling, public relations, direct marketing, and means of stimulating sales in an integrated framework... including planning and organizing these activities and evaluating their effectiveness.

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Marketing communication Laboratory

The student practices practical applications in the field of producing an effective communication program in the field of marketing communications, in light of what has been studied in various marketing communications courses in terms of the marketing mix that includes promotion, pricing, product, and distribution.

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Public relations in industrial and educational institutions

This course aims to introduce the student to the concept of industrial public relations, clarify the role of companies, methods and strategies for dealing with the media, organize public seminars to respond to problems, improve the image of the industrial institution, and organize departments related to industrial work in public relations management. In the case of educational institutions, the focus is on achieving the educational dimension when Students, marketing educational programs in these institutions, and using digital media applications to build a good image of the institution.

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International Public Relations

The concept of international public relations and its characteristics - the technical, economic, monopolistic and professional obstacles facing international public relations - the nature of international public relations - planning mental image programs in international public relations - communication strategies in international public relations.

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Protocol and protocol

This course deals with how to deal with all situations with a high degree of diplomacy and self-control, starting from the rules that govern interviews, introductions, and greetings, to the behaviors that govern dealing in the field of work. Through this course, the student learns how discipline of behavior and self-confidence while dealing with all situations are the best weapons to overcome competitors. This course also includes how to manage productive meetings by following the rules and procedures of interviews that such situations require. This decision confirms that managing meetings well would provide wonderful opportunities for exchanging experiences, information and knowledge.

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Advertising agencies

The concept of advertising agencies, their origin and development, the tasks and functions of the advertising agency, the advertising agency as a producer and mediator, advertising production and marketing, the rules regulating the work of advertising agencies, codes of honor for advertising, the challenges facing advertising agencies and advertising production (political - economic - social - cultural), advertising agencies In capitalist and developing societies.

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Graduation Project

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce the project, such as collecting scientific material in the field of public relations, editing and discussing it, and designing and producing its pages.

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Reputation management

This course includes helping the student gain a deep understanding of what is called reputation and status management, focusing in particular on the best strategies and modern tools used today by the most prominent practitioners in the world of communication and media. The student also learns how to develop and implement what are called integrated programs for building reputation and reputation, through a historical review of a number of case studies and classroom discussions of topical issues about status and reputation, in addition to a series of exercises that simulate reality.

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Planning and sponsoring the event

In this course, the student learns the planning process necessary when covering a specific event, which includes research in order to select and determine the best type of event for a non-profit client through this event, and how to use specific models of planning software necessary to provide logistical services, sponsorship, promotion, marketing, and coordination. During the event, describe the event.

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Communicator in Public Relations

This course deals with the concept and objectives of the communicator, the problems he faces, professional boundaries, job characteristics, and his various professional characteristics. In this course, the student also studies the communicator’s strategies in crisis management and the importance of the communicator possessing a set of skills that enable him to speak with the public.

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Field training

This course aims to provide the student with the opportunity to apply the information, ideas, and theoretical concepts he has learned in a practical application, and to provide him with communication and media work skills, and to practice multiple communication and media jobs inside and outside the institution, and to prepare the student to go out to practical life and link the theoretical framework to the field of work.

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Media campaigns in public relations

This course deals with the concept of advertising campaigns, their types and objectives, and the steps for designing advertising campaigns and their optimal implementation. The student also studies in this course the differences between advertising and media campaigns. This course also includes training students on preparing commercial and social advertising campaigns.

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Public relations information theory

This course aims to identify some of the theories and models that are used in the field of public relations, including the theory of medium richness, the public sphere, social responsibility, social marketing, the seven-door model, and other theories used in this field.

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Public Relations strategies

This course aims to introduce the student to the concepts of strategic communication in public relations and their historical development, whether in concept or practice, and the steps for building a public relations strategy, as well as the theories and models of strategic communication in public relations, planning and drawing up strategies, communication tactics, confronting crises, dealing with the media and international public relations.

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Advertising &Public Relations Laboratory

In this course, the student practices practical applications in the field of planning and organizing public relations activities and their performance. He also practices practical applications in writing, designing and producing innovative advertisements.

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Managing crisis in Public Relations

This course deals with advanced public relations approaches to dealing with expected or unexpected crises or emergency events, with a focus on methods for dealing with these crises and events, such as problem-solving methods, crisis management, systems analysis, and management of societal issues, in addition to methods for managing events and special occasions.

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Negotiation science

The concept of negotiation and similar terms - the importance of negotiation in crises - characteristics of negotiation - areas of negotiation (commercial - political - security - military - economic) and the characteristics of each - conditions of negotiation (negotiating power - information - common desire - climate) - components of effective negotiation - negotiation strategies - Negotiation policies (penetration - the iron wall - deepening - diffusion - relaxation... etc.) - negotiation tactics - negotiation approaches - traits and characteristics of the negotiator - practical models of negotiating positions.

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Electronic marketing on the internet

Its importance to the organization, marketing goods and services of various kinds, defining and dividing the market, explaining the marketing environment and the elements of the marketing mix and how to define them, studying consumer behavior, conducting marketing research and benefiting from it in determining the marketing and promotional mix appropriate to the organization’s circumstances. The concept of electronic marketing, its functions, and the future of work on the Internet. Some e-marketing mechanisms: marketing through advertising banners, marketing through search mechanisms, marketing through e-mail, marketing through chat rooms.

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Persuasion

This course includes studying the principles of writing a communication message, in addition to studying persuasion campaigns, approaches, and methods that work to change attitudes and trends among the public.

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Principles of advertising

This course aims to introduce the student to the concept of advertising, its origins, development, types, and importance as a promotional communication activity that advertisers use to communicate through various advertising means.

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Introduction to marketing communication

In this course, the student learns how to use the main communication tools available to promote a product or service among the target audience. In this course, the student also learns the definitions and concepts prevailing in the world of communication and marketing, theories of promotional communication, and the tools used, whether traditional or so-called emerging technologies.

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