Bylaw of the faculty of Mass Communication for the academic year 2023

First Level

The First level “all programs”

The General& Communication Requirements (Compulsory courses)

28 Credit Hours for 12 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
UGE 01 English Language 1 2 – 6 1st ………
UGA 03 Arabic Language 1 2 2 – 1st ………
UEC 01 Computer Skills and Programming Concepts I 2 1 2 1st ………
DCOM 100 Introduction to digital media platforms 3 2 2 1st ………
DCOM 102 Introduction to public relations and marketing communications 3 2 2 1st ………
DCOM 101 Introduction to radio and television production 3 2 2 1st ………
UC 01M Communication skills 2 1 2 1st ……….
UEC 02 Computer skills and programming concepts 2 2 1 2 1st UEC 01
DCOM 103 Photography 3 1 4 1st
PUB 100 Egypt’s modern and contemporary history 2 2 – 1st ………
PUB 101 Psychological & sociological approach to media 2 2 – 1st
PUB 102 Citizenship and human rights 2 2 – 1st
الإجمــــالي 28 – –

Social Sciences General Requirements (Optional courses)

6 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 104 Principles of politics and international issues 2 2 – 1st ………
PUB 105 Geopolitics 2 2 – 1st ………
PUB 106 Principles of Economics 2 2 – 1st ………
PUB 107 Scientific thinking 2 2 – 1st
PUB 108 Sustainable development 2 2 – 1st  
Total 6 – –

Second Level

The Second Level “all programs”

The General & Communication Requirements (Compulsorycourses)

14 Credit Hours for 5 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 200 Principles of graphic design 3 1 4 2nd ……….
DCOM 201 Public Opinion and its’ methods of measurements 3 2 2 2nd ………
DCOM 202 Mass Communication translation 3 2 2 2nd ……….
UGE 02 English Language 2 2 – 6 2nd UGE 01
DCOM 203 Arabic language and its media applications 3 2 2 2nd UGA 03
Total 14 – –

 

The General & Communication Requirements (Optionalcourses)

4 Credit Hours for 2 Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 205 Environmental communication 2 2 – 2nd ………….
DCOM 206 Media production management 2 2 – 2nd ………….
DCOM 207 Media and national identity 2 2 – 2nd
DCOM 208 communication and development 2 2 – 2nd
Total 4 – –

 

 

Elective free courses

2 Credit Hours for 1 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 200 Principles of Aesthetics 2 2 0 2nd
PUB 201 Art history 2 2 0 2nd ……..
Total 2 – –

 

  1. Digital Media Platforms Program :

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 200 News in the media platforms 3 2 2 2nd DCOM  100
DMP 201 Digital photographing techniques 3 2 2 2nd DCOM  103
DMP 202 Editing the content of media platforms 3 2 2 2nd DCOM  100
DMP 203 Citizen and social network mass communication 3 2 2 2nd DCOM  100
Total 12 – –

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 204 Services journalism 3 2 2 2nd …………
DMP 205 Specialized digital mass communication 3 2 2 2nd …………
Total 3 – –
  1. Public Relations, Advertising and Marketing communications Program:

 

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 200 Principles  of Digital  Marketing 3 2 2 2nd DCOM  102
PRAM 201 Principles  of Digital Advertising 3 2 2 2nd DCOM  102
PRAM 202 Planning in Public  Relations 3 2 2 2nd DCOM  102
PRAM 203 Integrated  Marketing  Communications 3 2 2 2nd DCOM  102
Total 12 – –

 

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 204 Advertising agencies 3 2 2 2nd
PRAM 205 Creativity in advertising and marketing 3 2 2 2nd …………
Total 3 – –
  1. Digital Broadcasting & Television production program:

 

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 200 Programs Presenting in Radio and TV 3 2 2 2nd DCOM  101
DBTV 201 Script Writing for Broadcasting Programs 3 2 2 2nd DCOM  101
DBTV 202 Diction and Phonetics 3 2 2 2nd DCOM  101
DBTV 203 Principles of Broadcasting Production 3 2 2 2nd DCOM  101
Total 12 – –

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 204 Films and TV Programs Criticism 3 2 2 2nd ……….
DBTV 205 Specialized Radio Programs 3 2 2 2nd
Total 3 – –

Third Level

The Third Level “all programs”

The General & Communication Requirements (Compulsory courses)

10 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM  300 Media Law & Ethics 3 2 2 3rd ………
UGE 03 English language 3 2 – 6 3rd UGE 02
DCOM 301 Introduction to Mass Communication Research 3 2 2 3rd ………
DCOM 302 Digital Media theories 2 2 – 3rd ………
Total 10 – –

 

The General & Communication Requirements (Optional courses)

2 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 303 Political communication 2 2 – 3rd
DCOM 304 Cyber security 2 2 – 3rd ……..
DCOM 305 the production of digital media content 2 2 – 3rd
DCOM 306 principles of statistics and its media applications 2 1 2 3rd
Total 2 – –

 

Free optional courses

2 Credit Hours for 1courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 300 Tourism and hotel management 2 2 – 3rd
PUB 301 Introduction
to theater and cinema		 2 2 – 3rd ……..
Total 2 – –

 

First : Digital Media Platforms Program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 300 Producing and designing the electronic websites 3 2 2 3rd
DMP 301 Editing and hosting the news programs websites 3 2 2 3rd
DMP 302 Information journalism 3 2 2 3rd
DMP 303 Producing the multimedia 3 2 2 3rd
DMP 304 Media platforms management 3 2 2 3rd
DMP 305 Montage principles 3 2 2 3rd ……..
Total 18 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 306 Specialized research in digital platform media 3 2 2 3rd
DMP 307 News agencies 3 2 2 3rd
Total 3 – –

 

  1. Social Platforms Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
SMP 300 Program Production for Digital Platforms 3 2 2 3rd ………
SMP 301 Podcast for Digital Platforms 3 2 2 3rd ………
Total 6 – –

 

  1. Digital journalism production Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DJP 300 News reporter and news reports 3 2 2 3rd ………
DJP 301 Mobile journalism 3 2 2 3rd ………
Total 6 – –

 

Second: Public Relations, Advertising and Marketing communications Program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 300 Reputation and prestige  Management 3 2 2 3rd ………
PRAM 301 Marketing and Public Relations  Management 3 2 2 3rd
PRAM 302 Media and Advertising Campaigns  Production 3 2 2 3rd
PRAM 303 Artificial  Intelligence in Marketing  and Public Relations 3 2 2 3rd
PRAM 304 Event Planning  and Sponsorship 3 2 2 3rd
PRAM 305 Crisis  Management  in Organizations 3 2 2 3rd ………
Total 18 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 306 The art of persuasion and negotiation 3 2 2 3rd
PRAM 307 International Public Relations 3 2 2 3rd
Total 3 – –
  1. Digital advertising Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DAD 300 Advertising  Design Techniques 3 2 2 3rd ………
DAD 301 Interactive  Advertising 3 2 2 3rd ………
Total 6 – –

 

  1. ​ Digital Public Relations Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DPR 300 Fundamentals  of Digital  Public  Relations 3 2 2 3rd ………
DPR 301 Writing in Digital  Public  Relations  field 3 2 2 3rd ………
Total 6 – –

 

  1. Digital Marketing Communications Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMC 300 Customer  Relationship  Management 3 2 2 3rd ………
DMC 301 Public  relations  Marketing 3 2 2 3rd ………
Total 6 – –

 

Third: Digital Broadcasting & Television production program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 300 Radio Scriptwriting 3 2 2 3rd
DBTV 301 TV Drama Production 3 2 2 3rd
DBTV 302 Radio and TV Advertisements Production 3 2 2 3rd
DBTV 303 TV Lighting and Shooting 3 2 2 3rd DCOM  103
DBTV 304 Principles of Editing and Mixing 3 2 2 3rd
DBTV 305 Documentaries Production 3 2 2 3rd
Total 18 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 306 Economics and Management of TV Production 3 2 2 3rd
DBTV 307 Special topic on radio and television 3 2 2 3rd
Total 3 – –

 

  1. ​Television production Track

The Specialization Requirements (compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DTV 300 Digital Editing 3 1 4 3rd DBTV 304
DTV 301 Graphics and Animations Design 3 2 2 3rd DCOM  200
Total 6 – –

 

  1. Digital production Track

The Specialization Requirements (compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DR 300 Podcast and Digital Radio 3 2 2 3rd ………
DR 301 Digital Radio Programs Production 3 2 2 3rd ………
Total 6 – –

Fourth Level

Fourth level “all programs”

The General & Communication Requirements (Compulsory courses)

4 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 400 Media and crisis management 2 2 0 4th ………
DCOM 401 International communication 2 2 0 4th ………
Total 4 – –

 

First : Digital Media Platforms Program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 400 Digital story narrative 3 2 2 4th ………
DMP 401 Producing investigative reports 3 2 2 4th
DMP 402 Marketing digital content 3 2 2 4th
Total 9 – –
  1. Social Platforms Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
SMP 400 Advanced Directing and Editing 3 2 2 4th DMP 305
SMP 401 Social media skills 3 2 2 4th ………
SMP 402 Artificial intelligence application in digital Platforms 3 2 2 4th
SMP 403 Graduation projects 3 – 6 4th
Total 12 – –

 

  1. Digital journalism production Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DJP 400 Videography production for news sites 3 2 2 4th ………
DJP 401 Information designs 3 2 2 4th ………
DJP 402 Artificial intelligence application in journalism 3 2 2 4th
DJP 403 Graduation projects 3 – 6 4th
Total 12 – –

 

Second: Public Relations, Advertising and Marketing communications Program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 400 Social  Responsibility  programs  in Organizations 3 2 2 4th
PRAM 401 Promotion and consumer behavior 3 2 2 4th
PRAM 402 Protocol  and Ceremonies 3 2 2 4th
Total 9 – –
  1. Digital advertising Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DAD 400 Trademark Management 3 2 2 4th
DAD 401 Digital Advertising Production 3 2 2 4th
DAD 402 Advertising  on digital  platforms 3 2 2 4th
DAD 403 Graduation projects 3 – 6 4th
Total 12 – –
  1. ​ Digital Public Relations Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DPR 400 Digital Public  diplomacy 3 2 2 4th
DPR401 The contact  person in Digital  Public Relations 3 2 2 4th
DPR 402 Management  of Digital  Platforms for Organizations 3 2 2 4th
DPR 403 Graduation projects 3 – 6 4th
Total 12 – –
  1. Digital Marketing Communications Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMC 400 Artificial  Intelligence  Applications  in Marketing  Communications 3 2 2 4th
DMC 401 Market  Research 3 2 2 4th
DMC 402 Contemporary  Trends in Marketing 3 2 2 4th
DMC 403 Graduation projects 3 – 6 4th
Total 12 – –

 

Third: Digital Broadcasting & Television production program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 400 Radio and TV Directing 3 2 2 4th
DBTV 401 Audio and Visual Techniques 3 2 2 4th
DBTV 402 Media Campaigns Production 3 2 2 4th
Total 9 – –

 

  1. ​Television production Track

The Specialization Requirements (compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DTV 400 A Artificial Intelligence Application in TV Production 3 2 2 4th
DTV 401 Virtual Studio 3 2 2 4th
DTV 402 Digital TV Platforms 3 2 2 4th
DTV 403 Graduation projects 3 – 6 4th
Total 12 – –
  1. Digital production Track

The Specialization Requirements (compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DR 400 Scriptwriting and Preparation of Digital Radio Programs 3 2 2 4th
DR 401 Mixing Music and Sound Effects 3 2 2 4th
DR 402 Dubbing and Voice Over 3 2 2 4th
DR 403 Graduation projects 3 – 6 4th
Total 12 – –

Bylaw of the faculty of Mass Communication for the academic year 2018

First level

The General & Communication Requirements (Compulsory courses)

21 Credit Hours for 9 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
UGE (01) English Language (1) 2 – 6 1st ——–
GEN (100) Egypt’s modern and contemporary history 2 2 – 1st ——–
UGA (03) Arabic Language(1) 2 2 – 1st ——–
UEC (01) Computer skills and programming Concepts (1) 2 1 2 1st ——–
COM (100) Introduction to Journalism 3 2 2 1st ——–
COM (101) Introduction to Public Relations and advertisement 3 2 2 1st ——–
UC (01)M Communication skills 2 1 2 1st ———
COM (102) Introduction to Broadcasting 3 2 2 1st ——–
UEC (02) Computer skills and programming Concepts (2) 2 1 2 1st UEC (01)
Total 21 – –

 

Social Sciences General Requirements (Optional courses)

4 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(101)_M Comparative Politics 2 1 2 1st ——–
GEN(102)_M Introduction to psychology 2 2 – 1st ——–
GEN(103)_M Introduction to economics 2 2 – 1st ——–
GEN(104)_M Introduction to Sociology 2 2 – 1st ——–
Total 4 – –

 

The General & Communication Requirements (Optional courses)

6 Credit hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(103) Communication and Development 3 3 – 1st ——–
COM (104) speech communication 3 2 2 1st ——–
COM(106) Psychological approach to media 3 3 – 1st ——–
Total 6 – –  

Second level

The Second Level “all programs”

The General & Communication Requirements (Compulsory courses)

14 Credit Hours for 5Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (200) Public Opinion and its’ methods of measurements 3 2 2 2nd ——–
COM (201) Theory and Process of Communication 3 2 2 2nd ——–
COM(202) Introduction to Mass Communication Research 3 2 2 2nd ——–
UGE (02) English Language (2) 2 – 6 2nd UGE (01)
GEN(200) Arabic language and its literature 3 2 2 2nd UGA(03)
Total 14 – –  

 

The General & Communication Requirements (Optionalcourses)

3 Credit Hours for 1 Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(201)_M Mass Communication translation 3 2 2 2nd ——–
GEN(202)_M Scientific Thinking 3 2 – 2nd ——–
Total 3 – –

 

First : Journalism and digital publishing

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
JOR(200) Editorial Press 3 2 2 2nd COM (100)
JOR (201) Photojournalism 3 2 2 2nd –
JOR(202) Journalism History 3 2 2 2nd –
JOR(203) News and Sources 3 2 2 2nd COM (100)
Total 12 – –

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
JOR(204) Print production 3 2 2 2nd –
JOR(205) Citizen journalism 3 2 2 2nd ———-
JOR(206) Press Reports 3 2 2 2nd ———-
Total 3 – –

 

Second: Public Relations and Marketing Communications:

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRAD (200) Writing for Public Relations 3 2 2 2nd –
PRAD (201) Planning for Public Relations 3 2 2 2nd –
PRAD (202) Introduction to marketing communication 3 2 2 2nd –
PRAD (203) Principles of advertising 3 2 2 2nd –
Total 12 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRAD (204) Persuasion 3 2 2 2nd –
PRAD (205) Electronic marketing on the internet 3 2 2 2nd ————
PRAD (206) Negotiation science 3 2 2 2nd ————
Total 3 – –

 

Third:  Radio & Television Division

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RTV (200) Script writing for Broadcasting programs 3 2 2 2nd –
RTV (201) Basics of radio and TV Production 3 2 2 2nd –
RTV (202) Radio and Television news programs 3 2 2 2nd –
RTV (203) Hosting programs in radio and TV 3 2 2 2nd –
Total 12 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RTV (204) Radio and Television technology 3 2 2 2nd ———
RTV (205) Camera basics /essentials 3 2 2 2nd –
RTV (206) Picture & Voice techniques 3 2 2 2nd ———
Total 3 – –

Third level

 The Third Level “all programs”

The General & Communication Requirements (Compulsory courses)

11 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(300) Media Law& Ethics 3 2 2 3rd ———
UGE (03) English language (3) 2 – 6 3rd UGE(02)
COM(301) Quantitative and Qualitative Research 3 2 2 3rd ———
COM(302) Audios and Recitation 3 2 2 3rd ———
Total 11 – –

 

The General & Communication Requirements (Optional courses)

3 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(303) Principles of statistics and their media applications 3 3 – 3rd ———
COM(304) Media operations and management 3 3 – 3rd –
COM(305) Media and global awareness 3 3 – 3rd ———
Total 3 – –

 

Free optional courses

2 Credit Hours for 1courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(300) Tourism and hotel management 2 1 2 3rd ———
GEN (301) Basics of beauty science 2 1 2 3rd –
GEN (302) The Arts history 2 1 2 3rd ———
Total 2 – –

 

First : Journalism and digital publishing

  • Journalism path

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(300) Journalism Laboratory 3 – 6 3rd –
PRS(301) News reporting 3 2 2 3rd –
PRS(302) Press campaigns 3 2 2 3rd –
PRS(303) Journalism: Layout and Design 3 2 2 3rd –
PRS(307) Field training 11 – 22 3rd –
Total 23 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(304) Press and printing technology 3 2 2 3rd –
PRS(305) Specialized press 3 2 2 3rd ————
PRS(306) Multimedia production 3 2 2 3rd ————
Total 3 – –

 

  • Digital publishing path:

The Specialization Requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (300) Electronic media Laboratory 3 – 6 3rd –
EMED (301) Website design 3 2 2 3rd –
EMED (302) Media photography and moving pictures 3 2 2 3rd –
EMED (303) Electronic journalism Production 3 2 2 3rd –
EMED (307) Field training 11 – 22 3rd –
Total 23 – –

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (304) Electronic media management 3 2 2 3rd –
EMED (305) Writing for the web 3 2 2 3rd –
EMED (306) Online info graphics 3 2 2 3rd –
Total 3 – –

 

Second:    Public Relations and Marketing Communications:

(1) Public Relations path

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PR (300) Advertising &Public Relations Laboratory 3 – 6 3rd –
PR (301) Public Relations strategies 3 2 2 3rd –
PR (302) Public relations information theory 3 2 2 3rd –
PR (303) Media campaigns in public relations 3 2 2 3rd –
PR (307) Field training 11 – 22 3rd –
Total 23 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PR  (304) Communicator in Public Relations 3 2 2 3rd –
PR  (305) Planning and sponsoring the event 3 2 2 3rd —————
PR (306) Managing crisis in Public Relations 3 2 2 3rd –
Total 3 – –

 

(2) Marketing communication path

The Specialized requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
MC (300) Marketing communication Laboratory 3 – 6 3rd –
MC (301) Integrated marketing communications 3 2 2 3rd —————
MC (302) Marketing and media strategies 3 2 2 3rd –
MC (303) Production of advertising campaigns 3 2 2 3rd
MC (307) Field training 11 – 22 3rd –
Total 23 – –

 

The Specialized requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
MC (304) Market research 3 2 2 3rd –
MC (305) Feasibility study 3 2 2 3rd —————
MC (306) Advertising design and production 3 2 2 3rd –
Total 3 – –

 

Third:  Radio & Television Division

  • Radio path :

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(300) Radio Laboratory 3 – 6 3rd –
RAD(301) Script writing for Radio 3 2 2 3rd ————
RAD(302) Directing and Editing 3 2 2 3rd –
RAD(303) Documentary programs production 3 2 2 3rd –
RAD(307) Field training 11 – 22 3rd –
Total 23 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(304) Radio journalism 3 2 2 3rd –
RAD(305) Electronic media programs 3 2 2 3rd ———–
RAD(306) Drama in the radio 3 2 2 3rd ———–
Total 3 – –

 

  • Television production path:

The Specialization Requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(300) TV production Laboratory 3 – 6 3rd –
PTV(301) Script writing for TV 3 2 2 3rd ———–
PTV(302) Documentary film and programs production 3 2 2 3rd RTV(201)
PTV(303) Directing and editing 3 2 2
PTV(307) Field training 11 – 22 3rd –
Total 23 – –

 

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(304) Advanced TV production 3 2 2 3rd –
PTV(305) Lighting and television shooting 3 2 2 3rd ———–
PTV(306) Film and television criticism 3 2 2 3rd –
Total 3 – –

Fourth level

Fourth level “all programs”

The General& Communication Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (400) Media and crisis management 3 2 2 4th ——–
COM (401) International communication 3 2 2 4th ——–
COM (402) Propaganda and psychological war 3 2 2 4th ——–
COM (403) Media literacy 3 2 2 4th ——–
Total 12 – –

 

The General Communication Requirements (optional courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (404) Media and national Arab identity 3 2 2 4th ——–
COM (405) Environmental communication 3 2 2 4th ——–
COM (406) Political communication 3 2 2 4th ——–
Total 6 – –

 

Free Requirements (optional courses)

2 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN (400) Artistic appreciation 2 1 2 4th ——–
GEN (401) Introduction to fine arts 2 1 2 4th ——–
GEN (402) Graphic and animation 2 1 2 4th ——–
Total 2 – –

 

First : Journalism and digital publishing

  • Journalism path

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(400) Investigation writing 3 2 2 4th –
PRS(401) Graduation project 6 – 12 4th –
PRS(403) News agencies 3 2 2 4th –
Total 12 – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(405) Editorial writing 3 2 2 4th –
PRS(406) Press economics and management 3 2 2 4th ————
PRS(407) Business journalism 3 2 2 4th ————
Total 3 – –

 

  • Digital publishing path:

The Specialization Requirements (compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS (400) Investigation writing 3 2 2 4th –
EMED (401) Graduation project 6 – 12 4th –
PRS (403) News agencies 3 2 2 4th –
Total 12 – – –

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (403) Electronic press design and layout 3 2 2 4th –
EMED (404) Online magazine design and layout 3 2 2 4th –
EMED (405) Reporting public affairs 3 2 2 4th –
Total 3 – –

 

Second: Department of Public Relations and Marketing Communications:

(1) Public Relations path:

Compulsory Specialization Requirements

12 Credit Hours for 3 Courses

Subject code Name of subject Number of credit hours theoretical practical level pre-requisite
PR (400) Reputation management 3 2 2 4th –
PR (401) Graduation Project 6 – 12 4th –
PR (403) Advertising agencies 3 2 2 4th –
Total 12 – – –

 

Optional specialization requirements

3 Credit Hours for one Course

Subject code Name of subject Number of credit hours theoretical practical Level pre-requisite
PR (405) Protocol and protocol 3 2 2 4th  
PR (406) International Public Relations 3 2 2 4th  
PR (407) Public relations in industrial and educational institutions 3 2 2 4th  
Total 3 – –  

 

1) Marketing communication path:

Compulsory Specialization Requirements

12 Credit Hours for 3 Courses

Subject code

Name of subject

 Number of credit hours theoretical practical Level pre-requisite
MC(400) Tourism and hotel marketing 3 2 2 4th –
MC (401) Graduation Project 6 – 12 4th –
PR (403) Advertising agencies 3 2 2 4th –
Total 12 – – –

 

Optional specialization requirements

3 Credit Hours for one Course

Subject code Name of subject Number of credit hours Theoretical Practical Level pre-requisite
MC (404) Sales and sales activation 3 2 2 4th  
MC (405) Contemporary Topics in Marketing 3 2 2 4th  
MC (406) International marketing 3 2 2 4th  
Total 3 – –  

 

Third:  Radio & Television Division

  • Radio path :

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(400) Marketing the radio product 3 2 2 4th –
RAD(401) Graduation project 6 – 12 4th –
RAD(403) Advanced directing 3 2 2 4th –
Total 12 – – –

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(405) Internet radio 3 2 2 4th –
RAD(406) External radio station 3 2 2 4th ———–
RAD(407) Specialized radio programs 3 2 2 4th ———–
Total 3 – –

 

  • Television production path:

The Specialization Requirements (compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(400) TV product marketing 3 2 2 4th –
PTV(401) Graduation project 6 – 12 4th –
PTV(403) Production of television drama 3 2 2 4th –
Total 12 – – –

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(405) Economics and management of television production 3 2 2 4th –
PTV(406) Live television video shooting 3 2 2 4th ———–
PTV(407) Virtual studio 3 2 2 4th –
Total 3 – –

Computer Skills & Programming Concepts 1 UEC 01

  1. This course tends to provide Year 1 students with a brief introduction to the world of computers including: number systems and data representation, computer system components: hardware & software, storage and input/output systems, Operating systems and Utility Systems, software applications.
  2. The course gives an overview about computer networks and internet: data communication, transmission modes, transmission media, computer networks, internet protocol, and internet services.
  3. It practices some computer applications in the laboratory such as Internet Access, word processing and power point.

It gives students a practical experience on developing projects related to the specialty of each faculty.

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English Language (1) UGE 01

This course aims to consolidate the English language skills the students acquired during their primary and secondary education. The course focuses on honing the students’ Speaking, Writing, Reading and Listening abilities. These objectives are realized by providing the students with a curriculum that is commensurate with the scientific studies they have chosen to pursue. The curriculum is taught by qualified and experienced lecturers and/or instructors supported by texts, access to computers, and a library, all delivered in state of the art facilities, and a first class learning environment.

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Computer Skills & Programm. (2) UEC 02

This course tends to introduce Year 1 students of all university's faculties to the concepts and terminologies of spreadsheet, database, database managemnt systems, and the concept of hypertext markup language (HTML).

  • It practices some computer applications in the laboratory such as Microsoft Excel, Microsoft Access, and HTML.
  • It gives students a practical experience on developing projects related to the specialty of each faculty.

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English Language (2) UGE 02

This course aims to consolidate the English language s kills the students acquired during their freshmen tertiary education. The course focuses on perfecting the skills acquired during their English 101 studies. These objectives are realized by providing the students with a curriculum that is commensurate with the scientific studies they have chosen to pursue. And again, the curriculum is taught by qualified and experienced lecturers and/or instructors supported by texts, access to computers, and a library, all delivered in state of the art facilities, and a first class learning environment.

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Arabic Language Skills UGA 03

يلفت المقرر الدراسين الى اهمية اللغة العربية فى حقول التخصص المختلفة, واهمية استخدامها فى الكتابة الاجرائية او الوظيفية , فتشمل مفردات المقرر على تراكيب عربية مع الاهتمام بتصويب الاخطاء الشائعة . الجملة العربية البسيطة و المركبة , واستخدامات كل منهما  التلازم اللغوي , وخاصة فى مجالات علمية معينة . قواعد صياغة الفقرة فى اللغة العربية . قواعد صياغة التقارير و اعدادها. قواعد صياغة الطلب , وصياغة السيرة الذاتية , والاسلوب المستخدم لكل منهما . التلخيص , و المبادئ التى تضمن صحته و سلامته. استخدام اللغة العربية فى العرض السريع و الموجز للقضايا المطروحة. التدريب على ادارة الحوارات و المناقشات بلغة عربية معاصرة, مع التدريب على ترقية العامية . تصحيح الاخطاء الاملائية التى قد تؤدي الى اللبس فى فهم المعنى . دراسة الاخطاء الناجمة عن النقل من كتب اجنبية دون الالتفات الى طبيعة الاساليب العربية

 

 

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Virtual studio

This course reviews the challenges of photography in a virtual studio and the use of a green screen. The student also studies and analyzes some models, discussion, and practical training, so that at the end of the course he can produce his own project.

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Live television video shooting

The student studies the role played by the television cameraman on the air while covering conferences, parties, matches, seminars, etc., and acquires the skills of using the camera during live media coverage.

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Economics and management of television production

In this course, the student learns how to market programs and drama through advertising agencies and sponsors. The curriculum also includes conducting feasibility studies for television programs and how budgets are made to produce programs in a way that ensures good management of material and human resources within the framework of the work system, by emphasizing the student’s study. For all forms of ownership of television and radio channels.

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Production of television drama

Considering this course, students are exposed to the history of drama, the various forms and theories of television drama, and are introduced to the basic principles of production, directing, and dramatic photography. This course also addresses the challenges facing the television drama producer. Through a series of lectures and practical application by producing, directing, and filming a short episode of a television drama, which enables the student to delve deeper into examining the tools available to the producer that help him in implementation.

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Graduation project

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce a television work, such as collecting, editing, discussing, producing, directing and filming the media material.

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تسويق المنتج التليفزيونى

This course aims to introduce the student to the various marketing skills and the skills of marketing the television product. It also aims to introduce the student to the foundations of effective advertising and its use in the television marketing service, in addition to knowing the most important media marketing strategies and their importance to society and learning about the elements of the media marketing mix in which the media product is represented. The ideas and performances that are being marketed to target the market or specific market segments of consumers to promote positive behavior in society.

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Film and television criticism

This course includes a study of traditional and modern critical approaches that are used in film criticism and their applications on television, by analyzing films and television programs through critical research methods.

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Lighting and television shooting

This course aims to learn about lighting and its uses - types of lighting - lighting requirements (theoretically and practically), placing cameras inside the studio - camera angles and lenses - the nature of the television studio - lighting sources - applications on television cameras, closed circuits, and video broadcasting - types of camera bases and their uses - how to Setting the lighting for the program - coordinating with other processes during filming, such as sound, decoration, and the rest of the work that takes place before and during filming, to produce it in its final form.

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Advanced TV production

In this course, the student studies the role of the producer in detail, which is necessary for all production work. Naturally, in the course, the student will explore the entire production process in its three stages, starting from the pre-production stage (including choosing and securing filming locations, permits, selecting the work team, etc.) all the way to the post-production stage. By dividing the script, students learn how to plan. And maintain the schedule and budget for their production.

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Field training

This course aims to provide the student with the opportunity to apply the information, ideas, and theoretical concepts he has learned in a practical application, and to provide him with communication and media work skills, and to practice multiple communication and media jobs inside and outside the institution, and to prepare the student to go out to practical life and link the theoretical framework to the field of work.

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Directing and editing

In this course, the focus is on the theoretical framework and current practical practices of directing programs in both radio and television. This course also covers the technical and aesthetic foundations, tactics, and processes associated with directing radio and television programs. This course presents to the student the procedures for single-camera television directing, the methods used for editing videotapes and other different editing methods, in addition to the standards used in the world of the radio and television industry. The basic and main part of this course includes filming and editing video scenes

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Documentary film and programs production

In this course, the student reviews contemporary documentary works, with a particular focus on major recent issues and topics relevant to his field of specialization. The course also includes the importance of documentaries and documentary programs, their origin and development, and their role in political, social and economic variables and stages of prosperity. At the end of the course, the student applies what he has studied by producing a documentary film.

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Script writing for TV

Students learn the methods, techniques and stages of writing scripts and scenarios for various forms of short or long television works. This includes advertisements, drama, comedy, etc. This will be done through explanation and discussion with practical application at the end of the course.

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TV production Laboratory

In this course, the student will apply in practice everything he has previously studied by producing programs and news bulletins. Through this, the student will acquire the skill of dealing with the work team and overcoming all the problems that may be encountered at any stage of production.

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Specialized radio programs

This course aims to teach the student the different types of specialized programs, whether sports, artistic, religious, or economic, and the like, methods of writing them, and methods of producing them.

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External radio station

The student studies the role that the broadcaster plays on the air while covering conferences, parties, matches, seminars, etc., and acquires the skills of using the microphone during live media coverage.

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Internet radio

This course aims to become familiar with how to use the Internet to provide radio and television services, and to create what is called web radio, while being familiar with the most important advantages and disadvantages of television and Internet radio and knowing the available funding sources.

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Advanced directing

In this course, the student learns about the different stages of directing radio programs, the main features of the work of professionals and participants in the directing process, how to direct live broadcast programs, the difference between air programs and recorded programs, and learns the most important terms related to directing, and the final product of the material becomes a radio magazine that includes all forms of radio programs.

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Graduation project

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce a radio work, such as collecting, editing, discussing, producing and directing the media material.

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Marketing the radio product

This course aims to introduce the student to the various marketing skills and the skills of marketing the radio and television product. It also aims to introduce the student to the foundations of effective advertising and its use in the service of marketing the radio product, in addition to knowing the most important media marketing strategies and their importance to society and learning about the elements of the media marketing mix in which they are represented. The media product, ideas, and performance that are being marketed to target the market or specific market segments of consumers to promote positive behavior in society.

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Drama in the radio

The concept of drama - the development of drama - types of drama - dramatic structure in radio - choosing the scenario - characters - the rising action - the climax - the falling action - criticizing models of dramas on the radio - writing some types of scenarios, analyzing texts, circulating the production, preparing filming locations, lighting and directing.

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Electronic media programs

This course provides the student with information and knowledge that enable them to understand electronic media scientifically and practice it practically. It also provides the student with the knowledge and skills necessary for media writing, the ability to deal with various information sources and databases, and the ability to innovate, design, and produce electronic media materials.

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Radio journalism

In this course, the student learns the basics of radio news, the method of writing it, and the problems and challenges facing news coverage. This course includes visits to radio stations, within the framework of a laboratory study.

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Field training

This course aims to provide the student with the opportunity to apply the information, ideas, and theoretical concepts he has learned in a practical application, and to provide him with communication and media work skills, and to practice multiple communication and media jobs inside and outside the institution, and to prepare the student to go out to practical life and link the theoretical framework to the field of work.

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Documentary programs production

In this course, the student studies contemporary documentary works with a particular focus on major recent issues and themes relevant to his field of specialization. The course also includes the importance of documentary programs on radio, their origin and development, and their role in political, social and economic changes and stages of prosperity. At the end of the course, the student applies what he has studied by producing a documentary program on radio.

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Directing and Editing

This course focuses on the theoretical framework and current practical practices of editing and directing programs on radio. This course also covers the technical and aesthetic foundations, tactics, and processes associated with editing and directing radio and television programs.

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Script writing for Radio

Students learn the rules of writing for radio that apply to all radio formats, in addition to adapting the Arabic language to suit the radio text, in addition to training in writing radio advertisements, including dialogue, sound effects, and music.

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Radio Laboratory

In this course, the student practices practical applications in the field of news coverage, editing news reports for radio, broadcaster work, and directing work, inside and outside the studio.

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Picture & Voice techniques

This course aims to explain the components and functions of sound and image in media work, and to employ sound and image to support media content, in addition to training students and enabling them to master sound and image and acquire skills for its uses.

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Camera basics /essentials

Considering this course, students will learn about the origin and history of video and photography and study the theory of photography, in addition to studying the types of cameras and different camera components.

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Radio and Television technology

Broadcasting technology deals with the importance of radio as a means of communication, its concept, stages of development, definition of international radio, satellite radio, digital radio, radio broadcasting technology, satellite technology, television technology: It deals with the historical development of television, the characteristics that characterize television, and the impact of technology on television broadcasting. , cable television, direct satellite technology, digital television, interactive television, radio and television broadcasting on the Internet.

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Hosting programs in radio and TV

This course includes studying and practicing the duties and tasks of the broadcaster and program presenter in both radio and television and the techniques and methods he follows, with an emphasis on the importance of acquiring analysis, interpretation and communication skills within the framework of various dialogue and rhetorical roles in front of the camera or behind the microphone.

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Radio and Television news programs

This course deals with interpreting and explaining the styles of news programs (audio and visual) at their various stages. The student learns to collect and select news and information, process and write them, along with selecting the sound effects accompanying this news, preparing a news bulletin guide, and learning the characteristics of radio in terms of brevity, accuracy, and speed. The course also addresses the types of news conversations, the method of conducting them, the steps for preparing them, and the characteristics required to be available in a news editor. It also addresses radio investigation in terms of its importance, its sources, its types, the reasons for its success, how to prepare it, and the technical templates for drafting and editing it; and it learns news introductions and how to formulate them.

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Basics of radio and TV Production

In this course, the student studies the role of the producer in detail, which is necessary for all production work. Naturally, in the course, the student will explore the entire production process in its three stages, starting from the pre-production stage (including choosing and securing appropriate locations, permits, selecting the work team, etc.) all the way to the post-production stage. By dividing the text, students learn how to plan. And maintain the schedule and budget for their production.

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Script writing for Broadcasting programs

This course aims to help the student gain experience in preparing radio programs using the latest digital equipment, with an emphasis on teamwork and gaining practical experience in the roles of broadcaster, program operator, and studio director, through the use of various digital editing and editing systems, portable recording devices, and production and broadcast systems. The course also addresses the basic elements necessary for broadcasting radio programs on the air, and this includes comprehending and understanding the flow of work without the use of tapes, audio signal mixing processes, those responsible for digital editing and retouching, broadcast systems, and portable recording devices.

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International marketing

This course focuses on the most important issues related to international marketing management, including the decisions taken by international managers when determining marketing planning policies, the marketing mix, and organizing and controlling international marketing operations in a global business environment characterized by continuous change and complexity.

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Contemporary Topics in Marketing

The course discusses several contemporary marketing topics that are of interest to marketing researchers and managers at the time the course is offered. The course provides the opportunity for students to evaluate the effects of contemporary developments in both marketing thought and practice on marketing strategies and programs in businesses. The course includes a mixture of lectures, discussions, readings, exercises, assignments, a critical review of the literature, and inviting some researchers and marketing managers in business establishments to present the results of their recent research and their experience in the field of marketing to the students and discuss them with them. The course topics may vary from one semester to another.

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Sales and sales activation

This course deals with the concept of personal selling, its importance, goals, functions, advantages and disadvantages of personal selling. This course also deals with salesmen, their duties and characteristics, how to evaluate salesmen and the steps of the sales process. This course deals with the concept of sales activation, its importance, goals and functions, and emphasizes the importance of sales activation and its major role in influencing the consumer’s purchasing decision and enabling the student to deal with sales activation tools and plan them in a way that suits the market sector.

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Graduation Project

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce the project for electronic media, such as collecting, editing, discussing, and designing its pages and producing the media material.

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Tourism and hotel marketing

This course aims to provide the student with the necessary skills to apply marketing concepts in the field of tourism, by learning about the concept and nature of tourism service and its characteristics, the tourism marketing environment, and the anatomy of tourism markets and how to plan them. In addition to the decisions of the tourism marketing mix and the dimensions and areas of tourism marketing.

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Advertising design and production

In this course, the student learns the processes of advertising production and the strategies and methods used in them. This course also includes four sub-courses within its framework, and each sub-course focuses primarily on the design and production of advertising for each media outlet. There is print advertising for newspapers and magazines, there is advertising for television, advertising for radio stations, and advertising on the Internet.

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Feasibility study

In this course, the student studies the concept, importance, and components of the feasibility study. The student also learns about the economic, technical, and marketing feasibility study. The student also learns the economic and national feasibility of projects, while gaining role models for participating within teams preparing economic feasibility studies for various projects.

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Market research

This course aims to introduce the student to the nature of market research and its importance for making marketing decisions and to provide him with a theoretical framework for the scientific market research process, in addition to introducing the student to the tools used in collecting, analyzing and interpreting data. It also aims to introduce the student to the measurement process in market research and methods of collecting marketing data. It also aims to provide the student with Skills for conducting market research. It also aims to introduce research into developing goods and services and product innovation research.

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Field training

This course aims to provide the student with the opportunity to apply the information, ideas, and theoretical concepts he has learned in a practical application, and to provide him with communication and media work skills, and to practice multiple communication and media jobs inside and outside the institution, and to prepare the student to go out to practical life and link the theoretical framework to the field of work.

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Production of advertising campaigns

In this course, the student studies advertising theories and the foundations and methods used in advertising campaigns. This is done in the classroom, and this is also tested and refined in the real work environment. Male and female students also form an advertising team, and the members of this team are formed to carry out the following roles: the executive responsible for the advertising agency accounts, the one responsible for choosing the appropriate media outlet for the advertisement, the advertisement writer, the art director, the videographer, and the producer. This work team undertakes an actual production task through which it analyzes the communication problem, develops a business strategy, and prepares and produces integrated marketing communication campaigns.

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Marketing and media strategies

This course aims to introduce the student to the nature and importance of administrative strategy in general and marketing strategy in particular in terms of types and areas of marketing strategies, and to introduce how to formulate, design and choose the marketing strategy, especially competition strategies, branding and market division.

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Integrated marketing communications

This course is based on studying the integrated marketing communications process in its modern sense, including integrated coordination between the activities of advertising, publishing, personal selling, public relations, direct marketing, and means of stimulating sales in an integrated framework... including planning and organizing these activities and evaluating their effectiveness.

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Marketing communication Laboratory

The student practices practical applications in the field of producing an effective communication program in the field of marketing communications, in light of what has been studied in various marketing communications courses in terms of the marketing mix that includes promotion, pricing, product, and distribution.

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Public relations in industrial and educational institutions

This course aims to introduce the student to the concept of industrial public relations, clarify the role of companies, methods and strategies for dealing with the media, organize public seminars to respond to problems, improve the image of the industrial institution, and organize departments related to industrial work in public relations management. In the case of educational institutions, the focus is on achieving the educational dimension when Students, marketing educational programs in these institutions, and using digital media applications to build a good image of the institution.

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International Public Relations

The concept of international public relations and its characteristics - the technical, economic, monopolistic and professional obstacles facing international public relations - the nature of international public relations - planning mental image programs in international public relations - communication strategies in international public relations.

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Protocol and protocol

This course deals with how to deal with all situations with a high degree of diplomacy and self-control, starting from the rules that govern interviews, introductions, and greetings, to the behaviors that govern dealing in the field of work. Through this course, the student learns how discipline of behavior and self-confidence while dealing with all situations are the best weapons to overcome competitors. This course also includes how to manage productive meetings by following the rules and procedures of interviews that such situations require. This decision confirms that managing meetings well would provide wonderful opportunities for exchanging experiences, information and knowledge.

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Advertising agencies

The concept of advertising agencies, their origin and development, the tasks and functions of the advertising agency, the advertising agency as a producer and mediator, advertising production and marketing, the rules regulating the work of advertising agencies, codes of honor for advertising, the challenges facing advertising agencies and advertising production (political - economic - social - cultural), advertising agencies In capitalist and developing societies.

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Graduation Project

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce the project, such as collecting scientific material in the field of public relations, editing and discussing it, and designing and producing its pages.

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Reputation management

This course includes helping the student gain a deep understanding of what is called reputation and status management, focusing in particular on the best strategies and modern tools used today by the most prominent practitioners in the world of communication and media. The student also learns how to develop and implement what are called integrated programs for building reputation and reputation, through a historical review of a number of case studies and classroom discussions of topical issues about status and reputation, in addition to a series of exercises that simulate reality.

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Planning and sponsoring the event

In this course, the student learns the planning process necessary when covering a specific event, which includes research in order to select and determine the best type of event for a non-profit client through this event, and how to use specific models of planning software necessary to provide logistical services, sponsorship, promotion, marketing, and coordination. During the event, describe the event.

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Communicator in Public Relations

This course deals with the concept and objectives of the communicator, the problems he faces, professional boundaries, job characteristics, and his various professional characteristics. In this course, the student also studies the communicator’s strategies in crisis management and the importance of the communicator possessing a set of skills that enable him to speak with the public.

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Field training

This course aims to provide the student with the opportunity to apply the information, ideas, and theoretical concepts he has learned in a practical application, and to provide him with communication and media work skills, and to practice multiple communication and media jobs inside and outside the institution, and to prepare the student to go out to practical life and link the theoretical framework to the field of work.

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Media campaigns in public relations

This course deals with the concept of advertising campaigns, their types and objectives, and the steps for designing advertising campaigns and their optimal implementation. The student also studies in this course the differences between advertising and media campaigns. This course also includes training students on preparing commercial and social advertising campaigns.

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Public relations information theory

This course aims to identify some of the theories and models that are used in the field of public relations, including the theory of medium richness, the public sphere, social responsibility, social marketing, the seven-door model, and other theories used in this field.

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Public Relations strategies

This course aims to introduce the student to the concepts of strategic communication in public relations and their historical development, whether in concept or practice, and the steps for building a public relations strategy, as well as the theories and models of strategic communication in public relations, planning and drawing up strategies, communication tactics, confronting crises, dealing with the media and international public relations.

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Advertising &Public Relations Laboratory

In this course, the student practices practical applications in the field of planning and organizing public relations activities and their performance. He also practices practical applications in writing, designing and producing innovative advertisements.

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Managing crisis in Public Relations

This course deals with advanced public relations approaches to dealing with expected or unexpected crises or emergency events, with a focus on methods for dealing with these crises and events, such as problem-solving methods, crisis management, systems analysis, and management of societal issues, in addition to methods for managing events and special occasions.

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Negotiation science

The concept of negotiation and similar terms - the importance of negotiation in crises - characteristics of negotiation - areas of negotiation (commercial - political - security - military - economic) and the characteristics of each - conditions of negotiation (negotiating power - information - common desire - climate) - components of effective negotiation - negotiation strategies - Negotiation policies (penetration - the iron wall - deepening - diffusion - relaxation... etc.) - negotiation tactics - negotiation approaches - traits and characteristics of the negotiator - practical models of negotiating positions.

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Electronic marketing on the internet

Its importance to the organization, marketing goods and services of various kinds, defining and dividing the market, explaining the marketing environment and the elements of the marketing mix and how to define them, studying consumer behavior, conducting marketing research and benefiting from it in determining the marketing and promotional mix appropriate to the organization’s circumstances. The concept of electronic marketing, its functions, and the future of work on the Internet. Some e-marketing mechanisms: marketing through advertising banners, marketing through search mechanisms, marketing through e-mail, marketing through chat rooms.

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Persuasion

This course includes studying the principles of writing a communication message, in addition to studying persuasion campaigns, approaches, and methods that work to change attitudes and trends among the public.

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Principles of advertising

This course aims to introduce the student to the concept of advertising, its origins, development, types, and importance as a promotional communication activity that advertisers use to communicate through various advertising means.

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Introduction to marketing communication

In this course, the student learns how to use the main communication tools available to promote a product or service among the target audience. In this course, the student also learns the definitions and concepts prevailing in the world of communication and marketing, theories of promotional communication, and the tools used, whether traditional or so-called emerging technologies.

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Planning for Public Relations

This course includes studying the tactics and strategies necessary in planning public relations programs in public and private institutions.

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Writing for Public Relations

This course includes studying the development of writing skills in the field of public relations in a professional manner. The student also studies effective ways and methods in searching for information, identifying its meaning and content, and presenting it to the target audience.

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Reporting public affairs

In this course, the student studies theoretically and practically the press coverage of all fields, local fields, and local affairs, including government departments and courts. He also learns how to combine methods of journalistic accuracy and investigative methods when covering and treating special topics in depth.

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Online magazine design and layout

This course deals with clarifying the computer programs used in the field of production, including Page Maker, Illustrator, Quark Express, in addition to Photoshop and Indesign. This course also deals with introducing the student to the foundations and methods of magazine production on the Internet and the uses of images, colors, and visual relationships.

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Electronic press design and layout

This course deals with design concepts, theories, elements, perceptual, visual and aesthetic variables that govern it, typographic elements and their functions and uses, methods of artistic production of newspapers on the Internet with application to electronic newspapers, and exposure to modern techniques in design, production and image processing using relevant computer programmes.

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News agencies

The concept of news agency: its idea, origin, characteristics, and types of news agencies. International news agencies: Agence France-Presse, Reuters, Associated Press, United Press International. Regional news agencies: Africa News Agency, International Islamic News Agency. Asian, American, and Arab agencies and local news agencies. The future of news agencies in light of modern information networks. News sources that media organizations rely on (internal, external). External correspondent.

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Graduation project

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce the project for electronic media, such as collecting, editing, discussing, and designing its pages and producing the media material.

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Investigation writing

This course focuses on the craftsmanship of writing investigations, topics, and the stories they contain in a way that gives the reader a sense of the place of the event and increases his knowledge of other people, thus deepening his understanding of the events, trends, and issues raised.

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Online info graphics

This course helps the student understand the principles of data journalism, visual storytelling, and learn the basic programs for developing contemporary visual communication skills. The course is interested in understanding the development of methods of presenting data, visual discourse, and narrative. In light of studying this course, students will create and design projects through research, drafting, and the use of drawings and photography. Programs such as Photoshop, Illustrator, InDesign, PowerPoint and Pretzy will be used as tools to create and create images that will be used on websites.

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Writing for the web

This course shows the student how writing on the Internet differs from usual traditional writing. The student also learns how words can influence the formation of concepts. The student also realizes the extent of diversity and difference among readers on the Internet and their movement from one site to another, the importance of ease of movement and movement between sites and pages on the Internet, and how to deal with words from an international perspective. The method used in writing, how to explore effective content and benefit from it, knowing when and how to use hyperlinks on the Internet, how to maintain the reader and attract his attention continuously, knowing the nature of words and how to use them, how to maintain objectivity and adhere to it, and how to benefit from Visual factors and on-screen legends such as titles, etc., and how to address health and legal considerations when writing for the web.

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Electronic media management

The student studies web pages and their design, the languages and programs used, managing and designing websites, linking between their pages and other websites, adding various elements to these pages, and the conditions that must be met by the website and its pages. Introducing the principles and techniques of website design and management, with a focus on managing the websites of information institutions and how to employ these websites to support the institutions’ services. The course also addresses the human needs for managing these sites, their specifications, and the role they play in developing and providing services.

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Field training

This course aims to provide the student with the opportunity to apply the information, ideas, and theoretical concepts he has learned in a practical application, and to provide him with communication and media work skills, and to practice multiple communication and media jobs inside and outside the institution, and to prepare the student to go out to practical life and link the theoretical framework to the field of work.

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Electronic journalism Production

This course deals with the use of multimedia tools such as computers, the Internet, digital audio recorders, video recorders, cameras, and mobile phones in writing news. It also studies the effects of these multimedia tools on the role of journalism in society. In addition to introducing the student to the latest electronic journalism techniques and providing him with concepts that will help him join the field of electronic journalism. This course also addresses new media topics, such as the ethical and security challenges facing electronic publishing, the characteristics that distinguish news websites from print and broadcast media, and the principles of conducting research on the Internet, in addition to providing the student with basic journalistic skills that enable him to cover the news, write, and think critically so that he can present a journalistic product that combines... Among the other features of electronic journalism are text, images, and sound. At the end of this course, the student will produce a news website.

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Media photography and moving pictures

Introducing students to the basic concepts of photography, and providing them with the necessary experience to use modern techniques in artistic photography. It also aims to provide learners with skills related to digital still and motion photography (video), and the use of computer programs related to editing, processing and printing digital images. In addition to employing images and benefiting from them in design, advertising, and some other artistic and educational fields.

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Website design

This course is an introduction to designing, creating, and maintaining web pages and websites. Students study how to critique and evaluate website quality, how to create and maintain the quality of websites, learn about website design standards and their importance, in addition to studying how to create and process images. In light of this course, the student will create a specialized website for various uses such as marketing, services, news...etc.

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Electronic media Laboratory

This course aims to teach students how to practice and prepare media reports via the Internet and write them in an applied manner. The student also practices writing and designing news reports via the Internet

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Business journalism

In this course, the student studies the role of economic and business journalism, its function, and methods of practice, with an emphasis on strategies and methods related to the applications of specialized journalism, as well as the style of writing it. During this course, students analyze articles that deal with economic and financial topics, and the student also presents a variety of written material in this context.

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Press economics and management

Economics of the media and the press industry, ownership of newspapers in different economic and journalistic systems, newspaper resources (advertising, distribution and subscriptions, other sources such as commercial printing, publishing and investment activities), newspaper budget, practical foundations of management and its applications in the press institution, planning, organization, control, performance evaluation. Research, internal organization of the press institution (editorial, advertising, distribution, public administration sectors)

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Editorial writing

In this course, the student studies writing opinion articles for print media. The course also focuses on writing editorials, newspaper columns, and critical writings. From this course, the student learns the foundations of researching and writing opinion articles, and by the end of this course the student will have acquired the necessary skills to collect and analyze information necessary for writing in the news and entertainment fields and fields that require persuading the reader.

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Graduation project

Male and female students are divided into groups, under the supervision of the department administration. Each group plans a journalistic production project, and then the group members complete all the steps necessary to produce the project, such as collecting, editing, discussing, and designing its pages and producing the media material.

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Journalism Laboratory

In this course, the student practices preparing and writing press reports in a practical way. He also practices desktop editing of news reports. He also designs and produces pages and participates in producing the newspaper, in addition to contributing to publishing in online newspapers.

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News reporting

In this course, the student studies how to conduct press coverage and prepare reports and specialized news stories in various forms. It also studies the forms of explanatory news reports and stories, editorials, opinion pieces, and newspaper columns. In addition, assigning news assignments to the student inside and outside the university campus is considered an integral part of this course.

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Press campaigns

The student studies the concept of press campaigns, the difference between them and other media campaigns. The student also studies their objectives, functions, types, elements, success factors, and stages of preparation. The student also studies how to plan press campaigns, evaluate press campaigns, and the legal aspects of press campaigns.

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Journalism: Layout and Design

In this course, the student learns the foundations of producing and designing pages of newspapers and magazines, the principles of printing, methods of producing the front page and producing inner pages, and image positions within printed pages.

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Field training

This course aims to provide the student with the opportunity to apply the information, ideas, and theoretical concepts he has learned in a practical application, and to provide him with communication and media work skills, and to practice multiple communication and media jobs inside and outside the institution, and to prepare the student to go out to practical life and link the theoretical framework to the field of work.

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Press and printing technology

The concept of press technology, techniques for collecting information from its various sources and carrying out the process of press coverage, techniques for documenting press information, techniques for transmitting, exchanging and publishing the newspaper, which includes (systems for sending and receiving regional and international editions of the newspaper, techniques for electronic publishing of the newspaper) technology for electronic editing of journalistic material (whether for the newspaper Printed or electronic), electronic packaging techniques, whether for the printed or electronic newspaper, techniques for displaying press information.

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Specialized press

This course aims to introduce the specialized scientific editor, the scientific sections and methods of editing specialized scientific material in the specialized scientific pages and supplements in general newspapers and producing them, how to plan the issuance of weekly and monthly specialized scientific newspapers and magazines while providing local models and practical experiences in scientific journalism. The course also deals with the same approach. Sports, economic and arts journalism, women's and children's journalism, crime journalism, literary journalism and other forms of specialized journalism.

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Multimedia production

Introduction to multimedia, uses of multimedia, components of multimedia structure, linguistic texts, audio, line drawings, still images, animation, moving images, video images, planning multimedia projects, project design, content construction, project selection, project presentation and evaluation, dealing with different types of text, Dealing with sound, dealing with line drawings, and images.

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Editorial Press

This course deals with an introduction to the nature of the arts of journalistic editing. The course provides students with the principles, foundations, standards, and practical applications of journalistic editing. It introduces students to the arts of journalistic editing, its sources, how to obtain information, and increases students’ experiences in the fields of journalistic investigation and the basic differences between the newspaper article, newspaper columns, the journalistic sentence, and the rest of the editing styles. The journalist is also interested in presenting the methods and foundations on which the various models and editing methods are presented.

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Photojournalism

This course includes the study and practice of photojournalism, evaluating photos before publication, as well as field and laboratory experiences in this field, with an emphasis on developing advanced skills in photography. This includes studying lighting, colors, laboratory techniques, and the so-called art of making photos electronically.

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Journalism History

In this course, the student reviews the origins and development of printing, the stages of development of journalism in the world, and the changes that have occurred to it (as a profession, art, and industry), with an emphasis on the history of newspapers and magazines in Egypt and the Arab world.

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News and Sources

This course aims to introduce the student to the following: the importance of the news course and its sources, news coverage in terms of content direction, news coverage in terms of timing, the stage of obtaining news, determining the news values and editorial policy of the newspaper and the variables related to it, writing the title, introduction, body and conclusion of the news and its various drafting templates.

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Print production

In this course, the student studies the stages that printed material goes through, starting from the planning and editing stage until it reaches the reader’s hand. This course also includes studying all matters and issues related to these stages, such as proofs, schedules, printing models, and all procedures that precede the printing process. The course also includes learning to communicate with art houses, advertising agencies, and suppliers, and the role that the publisher plays in this context. In this course, the student also studies color printing, including the four-color printing process, scanning processes, color separation, color proofs, films, clichés, and keeping up with technological developments in the field of printing, in addition to studying printing models and methods.

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Citizen journalism

It relies on the definition of new media such as interpretive journalism, social networks, blogs and forums and the contribution of audiences to making news. Showcasing How to Become Light recently emerged and was featured on CNN, major newspapers, radio stations and television stations - examples and models of awareness of the importance of students interacting with the new environment. New media and the Arab reality: the size of the Arab presence on the Internet / Arab bloggers / Arab forums / the Arabic language on the web. Application Team: Assigning the volunteer with the duties of working on discussing technical models capable of a real presence in the field of new media. He encouraged students to discuss their personal experiences in the electronic journalism and social networking sectors, presenting examples and models.

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Press Reports

This course includes introducing the student to the basics of press reports, training in their preparation and planning, and writing various types of press reports. This course also includes the methods of press reports, and presents the art of selecting a topic, methods of collecting information, and the importance of accuracy and simplicity in presentation and objectivity, while employing appropriate titles and images as conditions for its success. The student is assigned to prepare press reports.

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 News in the media platforms

This course seeks to introduce students to the Internet as an important source for obtaining information, as well as the concept of electronic editing, the rules and style of writing, the stages of preparing and forms of journalistic material, the sources of news material and news content on digital platforms, as well as electronic news templates, news editing skills, and the controls that govern editing. News.

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 Digital photographing techniques

This course discusses the nature of digital photography and its advantages, the new media phenomena that accompanied the digital image, and the requirements for the transition to digital photography. It also aims to introduce students to digital image file formats and the programmatic requirements for digital photography. The course also addresses the nature of video journalism and planning a video journalistic story. The stages of filming it, the use of sound and lighting when producing a video journalistic story, and how to edit it.

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Editing the content of media platforms

The student learns about the nature of editing for media platforms, the forms of digital editing, in addition to the editor and his role in the editorial process. Electronic editing tools, innovation trends in editing, and forms of digital content across platforms, including reports, investigations, news stories, feature, infographics, videography, and podcasts. Skills for writing effective content on platforms, specifications of the digital editor and reviewer, and the responsibilities of the editor, reviewer, and editor-in-chief.

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 Citizen and social network mass communication

Introducing the student to new media patterns such as citizen journalism, social networks, blogs and forums and the public’s contribution to making media messages. Showing how the simple citizen became a producer of media material and a source quoted by major newspapers, radio, and television stations - examples and models of raising awareness of the importance of students’ interaction with the new media environment. New media and the Arab reality: the size of the Arab presence on the Internet / factors affecting citizen journalism, problems of citizen journalism. Encouraging students to discuss their personal experiences in the fields of electronic journalism and social networks, presenting examples and models. Reviewing students’ personal experiences in the fields of electronic journalism, blogs, forums, and social networks.

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 Services journalism

This course aims to identify the nature of service journalism and its dimensions, the conditions for achieving it, its various functions and characteristics, and its importance to society and individuals, as well as the types of service forms, writing service forms, tools and patterns of service journalism, the transformation in the role of the journalist, and to be trained in journalistic production of this type. Specific to its audience and using the best means to reach it.

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Specialized digital mass communication

This course discusses the nature of specialized media, the factors for the spread of specialized media, and the definition of sports media, artistic media, incident journalism, partisan journalism, satirical media, and children’s media. This course also aims to introduce the importance of specialized media, and specialized radio and television channels in Egypt, as well as to address To examples of specialized Arab satellite channels.

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Specialized research in digital platform

This course contains background knowledge about scientific research, its steps, and how to implement it. This is applied to some of the issues raised in media platforms. The student explains how to address local, regional, and global events and issues in news platforms. The student chooses one of the issues raised in media platforms and evaluates its media treatment in digital media. And the mechanisms for activating them and identifying the most prominent issues raised in media platforms and media policies in dealing with various issues in media platforms, the positive and negative aspects in how news platforms handle those issues. Choosing one of the issues raised and evaluating its media treatment in news platforms and the mechanisms for activating it.

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 Montage principles

This course introduces montage, its types, its importance, and the development that occurred in ancient times and today, starting from film and tape montage to electronic montage, and focuses on the theoretical framework and current practical practices of montage programs. This course also covers the technical and aesthetic foundations, tactics, and processes associated with editing radio and television programs, and training on various editing programs.

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 Media platforms management

In this course, the student studies the basics of creating and managing accounts on social media sites available on common social media platforms, and studies content management platforms: what are they, and what are their characteristics and disadvantages? Appreciates the importance of online reputation management and the need for organizations to have a plan to build online reputation and prepare a simple document that includes the social media policy for organizations to monitor online conversations and adopt strategies that enable them to avoid crises on social media sites and how to address them, identifying social media management tools.

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 Producing the multimedia

This course provides the student with the opportunity to learn about the concept of multimedia and its characteristics, interactive multimedia and hypermedia, factors in the development of multimedia and its impact on the Internet, as well as learn about multimedia applications in print, audio-visual, and audio media, and its applications in electronic public relations and interactive advertising. .

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 Information journalism

This course helps the student understand what data journalism and visual narration of information are, the importance of data journalism, the types of data that we can use in this type of journalism, the sources of this data, and methods for verifying it. The course is interested in understanding the development of methods for displaying data, visual discourse, and narration. Build data-driven news stories, present models of data journalism, and train on the work and production of this type of journalism.

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 Editing and hosting the news programs websites

This course includes studying and practicing the duties and tasks of the broadcaster and program presenter on websites and the techniques and methods he follows, preparing the script for the program, with an emphasis on the importance of acquiring analysis, interpretation, and communication skills within the framework of various dialogue and rhetorical roles in front of the camera or behind the microphone, and helping him gain experience in preparing programs. Using the latest necessary equipment, effective teamwork, and gaining practical experience in the roles of broadcaster, program operator, and studio director. The course also addresses the basic elements necessary for live broadcasting of programs.

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Producing and designing the electronic websites

The course discusses the nature of design, the different methods of website design, the services provided by newspaper websites, the controls and standards that govern them, defining the difference between an electronic newspaper and a website, and the main visual elements of the website. It also addresses the elements and principles of website design, defining the conditions for building websites, and learning about the media. Multiple features and graphic elements on websites. The student can also learn about the interactive structural elements on websites, the elements that should be taken into consideration when designing websites, the media foundations of website design, and the uses of hypertext.

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News agencies

The concept of news agency: its idea, origin, characteristics, and types of news agencies. International news agencies: Agence France-Presse, Reuters, Associated Press, United Press International. Regional news agencies: Africa News Agency, International Islamic News Agency. Asian, American, and Arab agencies and local news agencies. The future of news agencies considering modern information networks. News sources that media organizations rely on (internal, external). Foreign correspondent and news agency websites.

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Digital story narrative

This course aims to introduce the student to the nature of digital storytelling, the history and development of storytelling, the elements and types of digital storytelling, the importance of the road map for building a digital story, storytelling across digital platforms, digital storytelling tools, interactive storytelling and its types, gamification mechanisms in... Digital storytelling, employing digital storytelling in news broadcasts

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Producing investigative reports

This course aims to introduce students to the concept of investigative journalism (depth journalism), investigative reports and their characteristics, the difference between an investigative journalist and a news reporter, preparation and planning for investigative work, techniques and characteristics of investigative interviews, methods of writing investigative reports, methods for evaluating investigative work, practical applications through analysis and criticism. Investigative work in the Arab and international press to compare it with regular press reports and to complete investigative reports in various journalistic fields that are published in the press.

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Marketing digital content

This course aims to introduce the student to various marketing skills in general and digital content marketing skills in particular. It also aims to introduce the student to the foundations of effective marketing advertising and the extent of the success of its use in product marketing, in addition to knowing the most important digital marketing strategies and its importance to society and learning about the elements of the mix for media marketing. In which the media product, ideas, and performance that are being marketed to target the market or specific market segments of consumers to enhance positive behavior in society, means of marketing digital content through social media, methods of content marketing.”

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News reporter and news reports

The course aims to explain the theoretical and practical tasks of press reporters related to the practice of field work, which is the best way to learn journalism and is represented by the reporter or press delegate. The news and information that comes through reporters are considered the most important news and information because they come from the site of the event and often from eyewitnesses who lived the event themselves. The course explains the types of external and internal press correspondents and clarifies the privileges they enjoy and the legal controls and ethical rules they must adhere to.

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Mobile journalism

The course discusses the concept of mobile journalism, its characteristics, types, the media role of the mobile phone, methods of disseminating media and news content through the mobile phone, and also learns about the requirements for using the mobile phone as a media outlet by media institutions, the skills of mobile phone journalism, and presents some applications that help In the telephone journalism industry.

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Videography production for news sites

This course provides the opportunity for students to learn about the stages of emergence and development of using videography templates in presenting news content on the Internet, the structural structure of the videography template, the factors that contributed to the development of the videography template, as well as the overlap between the concept of video journalism and videography journalism, and the use of videography in journalistic websites.

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Information designs

This course helps the student understand the principles of data journalism about visual data representation, visual narration of information and knowledge of basic programs for developing contemporary visual communication skills. The course is interested in understanding the development of methods of presenting data, visual discourse, and narrative. Considering studying this course, students will innovate and design projects through research and drafting. Programs such as Photoshop, Illustrator, InDesign, PowerPoint and Pretty will be used as tools to create and create images that will be used on websites.

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Graduation projects

Male and female students are divided into groups under the supervision of the department administration, and each group plans a digital news project that includes all the arts of digital journalism. The group members complete all the necessary steps to produce the project, such as collecting, editing, discussing, and designing its pages and producing the media material.

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Artificial intelligence application in journalism

This course discusses the concept of artificial intelligence, its goals in the field of media in general and digital media in particular, artificial intelligence design patterns, immersive journalism through artificial intelligence technology, the importance of using artificial intelligence in journalism, the advantages, and disadvantages of applying artificial intelligence journalism in news organizations, automated content generation tools. Artificial intelligence tools for creating, editing, distributing, and marketing all types of content, as well as the obstacles facing the use of augmented reality technologies in journalism. Areas of employing artificial intelligence in journalism, challenges faced by news organizations and journalists

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Program Production for Digital Platforms

The student learns about the types and rules of writing for digital platforms and the most prominent types and sources of digital content. The student applies advanced research skills. The student uses the science of search engine optimization, learns the map of visits to websites, writes for digital platforms according to digital personality and behavior, the most prominent types and sources of content, methods and rules for recycling content, intellectual property rights for creative content, and how to improve search engines.

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Podcast for Digital Platforms

The student learns about the concept of podcasting and podcasting platforms and how and how they work. The student identifies the foundations of writing digital audio content, the skills that must be available in podcasting, and the most important tools used in producing podcasts. The student identifies the ethics and laws of protecting intellectual property and quoting digital audio content. The student produces a suitable podcast. For publishing across digital platforms, podcast specifications and the most important digital audio content editing applications such as the Odyssey application, intellectual property protection laws and problems of quoting digital audio content, displaying and analyzing samples of podcasts, and the most important podcast applications.

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Advanced Directing and Editing

This course discusses the types of montage, the vocabulary of the montage language, the types of shots and cuts and their meaning in montage. It also discusses the techniques and rules of montage, color correction and the color effect of shots, and the basics of writing a story board, in addition to the principles and basics of directing, the director and his creative tools, and filtering and preparing sound for an audio recording. And training students on different types of modern editing programs.

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Social media skills

In this course, the student studies the skills and basics of social media networks and how they can be used to interact with the public. The course addresses the roles played by different social media channels and how interaction differs between these channels. Identifying and targeting the appropriate audience groups, and the tools available to do so in addition to looking at how to ensure different social media platforms along with some top tips for some of the largest social media channels.

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Artificial intelligence application in digital Platforms

This course aims to learn about the definition and types of artificial intelligence, the uses of artificial intelligence in social media platforms, the modern tools and techniques used in the field of artificial intelligence, the role of artificial intelligence applications in analyzing data and statistics on social media platforms, as well as the use of artificial intelligence in customizing and improving the user experience. On social media platforms, and applications of artificial intelligence in advertising and digital marketing on social media platforms. The student studies artificial intelligence algorithms and the ethics of content on social media platforms

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Graduation projects

The male and female students are divided into groups under the supervision of the department administration, and each group plans the project in television journalism, including all the arts and types of television journalism. The group members complete all the steps necessary to produce the project, such as collecting the media material, editing it, photographing it, conducting its own montage, and directing it.

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Principles of Digital Marketing

In this course, the student learns the importance of the principles of digital marketing for the organization, marketing goods and services of various types, defining and dividing the market, explaining the marketing environment and the elements of the marketing mix and how to define them, studying consumer behavior, conducting marketing research, and benefiting from them in determining the appropriate marketing and promotional mix for the organization’s circumstances. He also learns how to use the main communication tools. Available to promote a product/service among the target audience. In this course, the student also learns the definitions and concepts prevailing in the world of communication and marketing, theories of promotional communication, and the tools used, whether traditional or so-called emerging technologies.

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Principles of Digital Advertising

This course aims to introduce the student to the concept of advertising, its origins, development, types, and importance as a promotional communication activity that advertisers use to communicate through various advertising means, and to introduce the types of digital advertisements on Facebook, their types on YouTube, their types on chat rooms, and all the new types of advertisements that are broadcast through the means. Digital and how to control and formulate it.

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Planning in Public Relations

This course includes studying the necessary tactics and strategies in planning public relations programs in public and private institutions, introducing the student to the concepts of strategic communication in public relations and their historical development, whether in concept or practice, and the steps for building a public relations strategy, as well as the theories and models of strategic communication in public relations.

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Integrated Marketing Communications

This course is based on the study of the principles of marketing communications (traditional and modern) and the process of integrated marketing communications in its modern sense, including integrated coordination between the activities of advertising, publishing, personal selling, public relations, direct marketing, and means of stimulating sales and electronic marketing in an integrated framework, including planning and organizing these activities and evaluating their effectiveness.

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Reputation and prestige Management

This course helps the student gain a deep understanding of what is called reputation and status management, focusing in particular on the best strategies and modern tools used today by the most prominent practitioners in the world of communication and media. The student also learns how to develop and implement what are called integrated programs for building reputation and reputation, through a historical review of a number of case studies and classroom discussions of topical issues about status and reputation, in addition to a series of exercises that simulate reality.

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Marketing and Public Relations Management

This course aims to introduce the student to the concept and definition of relationship marketing), the stages and development of relationship marketing levels, the dimensions and components of relationship marketing, strategies and tactics of marketing communications and public relations, and the introduction to the principles of marketing strategies in marketing, promotion, and planning advertising campaigns in public relations, and marketing communication skills and interaction: strategies. Marketing for advertising and media services, and steps for developing marketing public relations strategies.

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Media and Advertising Campaigns Production

This course includes understanding the methods and techniques required for research, student thinking skills for public relations operations, critical skills, and writing and design skills necessary to prepare successful and effective media campaigns in the field of public relations, in a real world made up of clients from the non-profit sector. It also addresses effective executive steps for implementing advertising campaigns to promote a service or product.

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Artificial Intelligence in Marketing and Public Relations

This course aims to introduce the student to the concept of artificial intelligence and marketing application to marketing strategies and programs in business establishments, clarify the role of companies, methods, and strategies for dealing with the media, organize public seminars to respond to problems, improve the image of the industrial establishment, and organize departments related to industrial work in the management of public relations and marketing programs in these institutions. And using digital media applications to build a good image of the organization.

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Event Planning and Sponsorship

In this course, the student learns the planning process necessary when covering a specific event, which includes research in order to select and determine the best type of event for a non-profit client through this event, and how to use specific models of planning software necessary to provide logistical services, sponsorship, promotion, marketing, and coordination. During the event, describe the event.

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Crisis Management in Organizations

This course deals with the introduction to advanced public relations in dealing with expected or unexpected crises and emergency events in governmental, private, or international institutions and organizations, with a focus on methods for dealing with these crises, such as problem-solving methods, crisis management, systems analysis, and societal issues management, in addition to developing scenarios. The student learns about During this course on crisis communications.

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Social Responsibility programs in Organizations

This course includes what social responsibility is and its importance to the individual and society, and the study of social responsibility programs in institutions as one of the tools of the social change agenda. The student studies the concept of social responsibility, determining the dimensions of social responsibility, the integration of social responsibility and the organization’s strategy, and its role in assisting the state in some matters that concern society and the good. General.

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Promotion and consumer behavior

This course includes studying the ways in which institutions and bodies communicate with different audience groups and studying consumer behaviors, and how formulating and developing a research and communication strategy can help simplify and facilitate matters. In this course, the student learns that making strategic administrative decisions requires preparing an effective mixture of advertising and media means, in addition to focusing on the practical skills required for effective communication.

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Protocol and Ceremonies

This course deals with how to deal with all situations with a high degree of diplomacy and self-control, starting from the rules that govern interviews, introductions, and greetings, to the behaviors that govern dealing in the field of work. Through this course, the student learns how discipline of behavior and self-confidence while dealing with all situations are the best weapons to overcome competitors. This course also includes how to manage productive meetings by following the rules and procedures of interviews that such situations require. This decision confirms that managing meetings well would provide wonderful opportunities for exchanging experiences, information and knowledge.

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Advertising agencies

The concept of advertising agencies, their origin and development, the tasks and functions of the advertising agency, the advertising agency as an intermediary product, advertising production and marketing, the rules regulating the work of advertising agencies, media codes of honor, the challenges facing advertising agencies and advertising production (political - economic - social - cultural), advertising agencies. In capitalist and developing societies, the most famous international advertising agencies and the economic profits they have achieved, digital development and the emergence of digital advertising agencies.

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Creativity in advertising and marketing

This course explains to the student what innovation and creativity are in the field of advertising and marketing, the stages of creating an advertising idea, the tools and means for the growth of innovation or creativity, the mental processes that accompany that, and the means that can help in designing an innovative advertisement. The student also studies the role of creative thinking in the various stages of the marketing process. And the means that can help carry out marketing tasks in the age of information technology.

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The art of persuasion and negotiation

The course focuses on the concept of negotiation and similar terminology - the importance of negotiation in crises - the characteristics of negotiation - areas of negotiation (commercial - political - security - military - economic) and the characteristics of each - conditions of negotiation (negotiating power - information - common desire - climate) - components of effective negotiation. – Negotiation strategies – and negotiation policies (penetration – diffusion, etc.) – negotiation tactics – negotiation approaches – traits and characteristics of the negotiator – practical models of negotiating positions.

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International Public Relations

The concept of international public relations: what it is and what distinguishes it - and identifying the technical, economic, monopolistic, and professional obstacles facing international public relations - the nature of international public relations - planning mental image programs in international public relations - public diplomacy (media - cultural - digital - sports) and international public relations.

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Fundamentals of Digital Public Relations

This course explains to the student the concept of digital public relations, the advantages that the Internet provides for public relations activities, and understanding the determinants of the practice of digital public relations. The student also studies building the relationship between the public and the organization through its website, building mental image, and building reputation and trust. It also introduces the student to employing social networking sites in serving... Digital PR work.

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Writing in Digital Public Relations field

This course shows the student how writing on the Internet differs from usual traditional writing. The student also learns how words can influence the formation of concepts. The student also realizes the extent of diversity and difference among readers on the Internet and their movement from one site to another, the importance of ease of movement and movement between sites and pages on the Internet, and how to deal with words from an international perspective. The method used in writing, how to explore effective content and benefit from it, knowing when and how to use hyperlinks on the Internet, how to maintain the reader and attract his attention continuously, knowing the nature of words and how to use them, how to maintain objectivity and adhere to it, and how to benefit from it. From visual factors and on-screen legends such as titles, etc., and how to address legal considerations when writing on the Internet.

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Digital Public diplomacy

This course explains to the student the concept of public diplomacy and how to employ the Internet and digital communication tools in diplomatic work. It studies the importance of modern technology in the work of digital public diplomacy and how to employ digital public diplomacy in forming a mental image. It studies some websites of embassies and diplomatic bodies to learn how diplomatic work benefits from technology. Modern.

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The contact person in Digital Public Relations

This course explains to the student the concept of digital public relations, how the need for workers with a scientific and practical background (communicator) in digital public relations emerged, and the difference between traditional and digital public relations. The characteristics and features of digital public relations, the tools and means of digital public relations, and those who have skills that enable them to deal efficiently with successive developments considering the development of modern communication technology in accordance with competitiveness standards. The student is also taught the code of honor that the communicator in digital public relations must adopt during his work.

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Management of Digital Platforms for Organizations

This course includes designing, creating, and maintaining web pages and websites. Students study how to critique and evaluate website quality, how to create and maintain the quality of websites, learn about website design standards and their importance, in addition to studying how to create and process images. In light of this course, the student will create a specialized website for various uses such as marketing, services, news...etc.

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Graduation projects

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce the project, such as collecting scientific material in the field of digital public relations, editing, and discussing it, and designing and producing its pages.

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Customer Relationship Management

The student learns about the concept of customer relationship management and its importance in the marketing process. The student classifies the functions of relationship management. With customers, the student develops strategies for building good relationships with customers in organizations. The student is able to solve problems with customers and involve them in the organization’s communications. He learns to analyze customers and identify their types, means of customer service, the importance of verbal and non-verbal communication in managing relationships with customers, programs Relationship management. With customers, using modern technology to manage customer relationships

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Public relations Marketing

The concept of marketing, the elements of the marketing mix (product - pricing - commodity - promotion), the elements of the promotional mix (public relations - advertising - personal selling - direct marketing - sponsorship - e-marketing) and the position of public relations within the promotional mix, the relationship between marketing and public relations, history The development of public relations, integration between marketing and public relations, elements of marketing in the era of information technology.

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Artificial Intelligence Applications in Marketing Communications

This course aims to introduce the student to the concept of artificial intelligence and marketing application, learn about marketing strategies and programs in business establishments, the latest marketing communications strategies, clarify the role of companies, methods and strategies for dealing with the media, organize public seminars to respond to problems, improve the image of the industrial enterprise, and organize departments related to industrial work in Managing marketing and marketing programs in these institutions and using digital media applications to build a good image of the institution.

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Market Research

This course aims to introduce the student to the nature of market research and its importance for making marketing decisions and to provide him with a theoretical framework for the scientific market research process, in addition to introducing the student to the tools used in collecting, analyzing and interpreting data. It also aims to introduce the student to the measurement process in market research and methods of collecting marketing data. It also aims to provide the student with Skills for conducting market research. It also aims to introduce research into goods and services development and product innovation research.

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Contemporary Trends in Marketing

The course discusses several contemporary marketing topics that are of interest to marketing researchers and managers at the time the course is presented. The course provides the opportunity for students to evaluate the effects of contemporary developments in both marketing thought and practice on marketing strategies and programs in businesses. The course includes a mixture of lectures, discussions, readings, exercises, assignments, a critical review of the literature, and inviting some researchers and marketing managers in business establishments to present the results of their recent research and their experience in the field of marketing to the students and discuss them with them. The course topics may vary from one semester to another.

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Graduation projects

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce a radio work, such as collecting, editing, discussing, producing and directing the media material.

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Advertising Design Techniques

This course helps the student understand the principles of design in various advertising fields, such as data and visual narration of information, and knowledge of the basic programs for developing contemporary visual communication skills. The course is interested in understanding the development of methods for displaying data design and knowing the concept of advertising design in various media such as the press, radio, television, public relations and marketing communications, learning about techniques for collecting information from its various sources, learning about techniques for documenting information and ways of presenting, exchanging and disseminating it, learning about design standards and their importance, in addition to studying How to create and process electronic editing technology for advertising material (whether print or electronic media fields), electronic packaging techniques, whether printed or electronic.

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Interactive Advertising

This course is crystallized by teaching the student the processes of producing interactive advertising and the advertising strategies and methods used in them. This course also includes four sub-courses within its framework, and each sub-course focuses primarily on the design and production of advertising for each interactive advertising method, as interactive advertising is an advanced type of regular traditional advertising and is superior to traditional advertising in efficiency and impact on the consumer segment. It can also be Interactive advertising is more relevant to individuals by creating individual profiles to provide the types of ads that are most important to them.

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Trademark Management

This course includes helping the student to have a deep understanding of what is called brand management and the cherished position of the product and focusing on the best modern strategies and tools used by the most prominent practitioners and marketers in the world of communication and media. The student also learns how to develop and implement so-called integrated programs to enhance the brand.

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Digital Advertising Production

This course provides the student with information and knowledge that will enable them to understand digital advertising, understand digital technology in the advertising environment, the effectiveness of the design and virtual advertising environment in digital advertising, the stages of digital advertising production, its elements, the necessary tools in the production process, and the rules for depicting the advertising product in interactive advertising. Characteristics of digital advertising, and production of digital advertising on smart phone applications.

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Advertising on digital platforms

This course provides the student with the information and knowledge that enable them to understand digital electronic advertising scientifically and practice it practically. It also provides the student with the knowledge and skills necessary for digital advertising writing, the ability to deal with various information sources and databases, and the ability to innovate, design, and produce digital electronic advertising materials through various means. : Facebook, YouTube, ......

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Graduation projects

In this course, male and female students are divided into groups, and each group plans a project for a digital advertising product using Internet media, whether production or service. The student practices practical applications in the field of producing an effective communication program in the field of digital advertising via the Internet, considering the above. Its study in various advertising courses in terms of the marketing mix that includes promotion, pricing, product, and distribution.

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Specialized Radio Programs

The student is familiar with the concept of specialized radio and television programs, their types, and their importance, and extensively studies some types of specialized programs such as cultural, educational, sports, variety, competitions, and talk programs, studies the target audience for each type of specialized radio program, and becomes acquainted with the modern techniques used in the production of all types of specialized radio programs. Specialized television and producing types of specialized programs.

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Films and TV Programs Criticism

This course includes a study of the term criticism in general and its origins, media criticism such as criticism of films and television programs, types of media criticism and its theories, traditional and modern critical approaches that are used in film criticism and their applications on television, by analyzing films and television programs through critical research methods and evaluating a group of Various media works.

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Principles of Broadcasting Production

In this course, the student studies the role of the producer in detail, which is necessary for all production work. Naturally, in the course, the student will explore the entire production process in its three stages, starting from the pre-production stage (including choosing and securing appropriate locations, permits, selecting the work team, etc.) all the way to the post-production stage. By dividing the text, students learn how to plan. And maintain the schedule and budget for their production.

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Diction and Phonetics

A presentation of the development of the art of public speaking and its relationship to language, ways of pronouncing letters, characteristics of the letter, pitches of voice, common pronunciation defects and their causes, the optimal method for correct delivery and how to overcome common mistakes, conditions for a good broadcaster, practical exercises on presenting models for radio programs for radio and television and framing that into a practical project. Direct, definition of media language, characteristics of media language (journalistic language - radio language), levels of linguistic expression, sources of linguistic development (internal sources - external sources).

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Script Writing for Broadcasting Programs

This course aims to help the student gain experience in preparing radio programs using the latest digital equipment, with an emphasis on teamwork and gaining practical experience in the roles of broadcaster, program operator, and studio director, using various digital editing and editing systems, portable recording devices, and production and broadcast systems. The course also addresses the basic elements necessary for broadcasting radio programs on the air, including comprehending and understanding the flow of work without the use of tapes, audio signal mixing processes, those responsible for digital editing and retouching, broadcast systems, and portable recording devices.

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Programs Presenting in Radio and TV

This course includes studying the qualities available in a broadcaster, practicing the duties and tasks of a broadcaster and program presenter on both radio and television, the techniques and methods he follows, and methods of presenting media content between improvisation and reading, with an emphasis on the importance of acquiring analysis, interpretation and communication skills within the framework of various dialogue and rhetorical roles in front of the camera or behind the microphone.

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Radio Scriptwriting

Students learn the rules of writing for radio that apply to all radio formats, in addition to adapting the Arabic language to suit the radio script: characteristics of the radio script, radio script writing techniques, script writer specifications, radio studio specifications, types of radio scripts, writing radio advertisements and notices, and radio drama, in addition to... Training in writing radio advertisements, including dialogue, sound effects, and music.

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TV Drama Production

Considering this course, students are exposed to the history of drama, the various forms, and theories of television drama, and are introduced to the basic principles of production, directing, and dramatic photography. This course also addresses the challenges facing the television drama producer. Through a series of lectures and practical application by producing, directing, and filming a short episode of a television drama, which enables the student to delve deeper into examining the tools available to the producer that help him in implementation.

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Radio and TV Advertisements Production

In this course, the student learns the processes of advertising production and the strategies and methods used in them. It also focuses mainly on the design and production of radio and television advertising in every media medium, advertising means (radio - television), building advertising on radio and television, types of advertising on radio and television, forms of advertising on radio and television, and methods of editing advertising texts on radio and television. Advertising ethics, and analysis Some radio and television advertisements, and the student applies the skills of writing radio and television advertising texts.

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TV Lighting and Shooting

This course aims to learn about lighting and its uses - types of lighting - lighting requirements (theoretically and practically), placing cameras inside the studio - camera angles and lenses - the nature of the television studio - lighting sources - applications on television cameras, closed circuits, and video broadcasting - types of camera bases and their uses - how to Setting the lighting for the program - coordinating with other processes during filming, such as sound, decoration, and the rest of the work that takes place before and during filming, to produce it in its final form.

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Principles of Editing and Mixing

The course deals with the concept of montage and mixing, the difference between montage and mixing, and aims to give students various skills in the process of using the programs used in montage and mixing to produce various television programs and advertisements, and to learn about the role of montage and mixing in achieving the director’s vision, in addition to training on various practical applications in using design. Graphics and television production.

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Documentaries Production

In this course, the student reviews contemporary documentary works, with a particular focus on major recent issues and topics relevant to his field of specialization. The course also includes the importance of documentaries and documentary programs, their origin and development, and their role in political, social and economic variables and stages of prosperity. At the end of the course, the student applies what he has studied by producing a documentary film.

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Economics and Management of TV Production

In this course, the student learns how to market programs and drama through advertising agencies and sponsors. The curriculum also includes conducting feasibility studies for television programs and how budgets are made to produce programs in a way that ensures good management of material and human resources within the framework of the work system, by emphasizing the student’s study. For all forms of ownership of television and radio channels.

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Special topic on radio and television

This course provides the opportunity for the student to study the role that radio and television play in sustainable development issues by understanding and focusing on the axes and goals of sustainable development (eradicating poverty - eradicating hunger - good health - quality education - gender equality - clean water and sanitation). - Clean energy - Decent work and economic growth - Industry and innovation - Reducing inequalities - Sustainable cities and communities - Responsible consumption and production - Climate action - Life below water - Life on land - Peace, justice and strong institutions - Partnerships to achieve the goals). Or any topic raised by the department council, in line with recent developments in the field.

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Radio and TV Directing

This course deals with the concept of radio directing, the beginnings of radio directing, the role and characteristics of the director, the executive and technical problems during the production stages of programs and radio drama, the distinction between the director’s tools and their optimal use, the technical foundations of radio directing, the craftsmanship and scientific skills of radio directing, and the current scientific practices of radio directing, and the work Implementation plans for some projects to be registered.

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Audio and Visual Techniques

This course aims to explain the components and functions of sound and image in media work, sound, and image technology in the production of media materials, audio equipment and devices, the control room, its preparation and operation, and the use of sound and image to support media content, in addition to training students and enabling them with sound and image technology and acquiring skills. Its uses and producing models for it.

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Media Campaigns Production

This course deals with the concept of media campaigns, their types, objectives, and the steps of designing media campaigns from preparation and determining the budget and means to implementation, evaluation, and follow-up. The student also studies in this course the differences between advertising and media campaigns. This course also includes training students to prepare commercial advertising campaigns and social media solutions. Objective: Including changing behaviors or changing things within society.

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Graduation projects

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce a television work, such as collecting, editing, discussing, producing, directing and filming the media material.

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Digital TV Platforms

In this course, the student studies the meaning of digital television platforms, and is exposed to some digital television platforms such as (Shahid Net - Shahid VIP - Netflix - Watch - websites for television channels on the Internet - YouTube, etc....) and their working mechanisms and highlights. The companies producing it and the impact of watching drama and cinema through new digital platforms, and the most prominent companies producing digital television platforms.

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Virtual Studio

This course reviews the concept of the virtual studio, the components of the virtual studio, what happened to the traditional components such as the plate and the control room and how to dispense with them or what takes their place, the challenges of filming in the virtual studio and the use of the green screen. The student also studies and analyzes some models, discussion and practical training, so that he can At the end of the course, he produces his own project.

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A Artificial Intelligence Application in TV Production

This course provides the opportunity for students to learn about the concept of artificial intelligence, its emergence, development and uses, artificial intelligence tools in television, advantages and disadvantages of applying artificial intelligence in television, challenges facing the application of artificial intelligence in television, fifth generation technologies and their application in television, employing augmented reality technology in Television, training students on models of artificial males that were shown on television.

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Graphics and Animations Design

In this course, the student studies the art of animation and how to use it in commercial arts. The student also studies the basics of graphic design and drawing in three dimensions and how they relate to drawings. This course also focuses on how to benefit from two-dimensional visual graphics in the media market. The student also studies the so-called three-dimensional information base, three-dimensional computer graphics, and the design of three-dimensional logos.

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Digital Editing

In this course, the focus is on the theoretical framework and current practical practices of advanced digital montage programs in the media field. This course also covers the technical and aesthetic foundations, tactics, and processes associated with digital content editing. This course introduces the student to advanced digital montage procedures, methods used for video editing and other different methods, in addition to the standards used in the world of radio and television industry.

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Graduation projects

Male and female students are divided into groups under the supervision of the department administration. Each group plans the project and then the group members complete all the necessary steps to produce a digital radio work, by collecting, editing, discussing, producing, and directing the media material.

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Dubbing and Voice Over

In this course, the focus is on the theoretical framework and current practical practices of dubbing and voice-over programs on both radio and television. This course also covers the technical and aesthetic foundations, tactics, and processes associated with dubbing and voice-over in radio and television programs. This course presents to the student the procedures for dubbing and voice-over, and the methods used in editing sound and employing voice-over, in addition to the standards used in the world of the radio and television industry.

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Mixing Music and Sound Effects

In this course, the focus is on the theoretical framework and current practical practices related to mixing and sound effects programs in both radio and television. This course also covers the technical and aesthetic foundations, tactics, and processes associated with mixing and the use of sound effects in radio and television programs. This course presents to the student the procedures for mixing and sound effects, and the methods used in editing sound and employing sound effects, in addition to the standards used in the world of the radio and television industry.

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Scriptwriting and Preparation of Digital Radio Programs

This course aims to help the student gain experience in writing and preparing a digital radio program using the latest digital equipment, with an emphasis on teamwork and gaining practical experience in the roles of broadcaster, program operator, and director, using various digital editing and editing systems, portable recording devices, and systems. Radio production and broadcasting. The course also addresses the basic elements necessary for broadcasting radio programs over the air and Internet radio. This includes comprehending and understanding the acquisition of work without the use of tapes, audio signal mixing processes, those responsible for digital editing and editing, broadcast systems, and portable recording devices.

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Digital Radio Programs Production

In this course, the student studies the development of digital radio HD and multi-radio technology and the difference between it and FM, the advantages of digital radio and the challenges facing it, the future of digital radio and the forms of its programs such as news and interactive programs, songs, music, open programs...etc., the stages of its production, and the necessary production requirements. In addition to learning about the role of the producer in detail, which is necessary for all digital radio program production work. Naturally, in the course, the student will explore the entire production process in its three stages, starting from the pre-production stage (including choosing recording sites, permits, selecting the work team, etc.) all the way to the post-production stage and how to plan and maintain the schedule and budget for their production.

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Podcast and Digital Radio

This course aims to become familiar with how to use the Internet to provide radio and television services, and to create what is called web radio, while being familiar with the most important advantages and disadvantages of radio and the Internet, with knowledge of the available funding sources. The student also learns about the concept of podcasts and audio blogging platforms and how and how they work. The student determines the foundations of writing. Digital audio content and the skills that must be available in an audio blogger, and the most important tools used in podcast production. The student distinguishes the ethics and laws of intellectual property protection and citation of digital audio content. The student produces a podcast suitable for publication across digital platforms, podcast specifications and the most important applications of digital audio content production.

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مقدمة في الصحافة والنشر الرقمي

يقدم هذا المقرر نظرة شاملة عن علم الصحافة من حيث تعريفه وتاريخه وأنواع الصحافة ووظائفها والقوانين والأخلاقيات التي تحكمها والتطورات التكنولوجية التي لحقت بها ومراحل إنتاجها. كما يتضمن المقرر العمل التحريري مع التأكيد على التغطية الصحفية وكتابة التقارير الصحفية والتحرير، والإخراج، والنماذج الاقتصادية التي تدير الصحف، واقتصاديات الصحف (الإعلانات والتوزيع والإدارة)، ومعايير تقييم الصحف.

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مقدمة في العلاقات العامة والاعلان

يقوم هذا المقرر بدراسة علم العلاقات العامة بوصفه مجموعة من المعارف والقواعد المهنية التي تدرس أساليب الاتصال ومناهجه ووسائل الإعلام وغيرها من المجالات ذات الصلة بالعلاقات العامة. كما يقدم هذا المقرر مسحا شاملا للمجالات الإعلانية بوصفها أحد أنشطة الاتصال البشري، كما يتناول أنماط الإعلان وأشكاله ووظائفه ووسائل الإعلان، مع التأكيد على مفاهيم الخلق والإبداع والتنسيق والتحكم في وظيفة العملية الإعلانية.

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مقدمة في الراديو والتليفزيون

يتناول هذا المقرر تاريخ الإذاعة والتلفزيون في الولايات المتحدة واوروبا وغيرها بالاضافة الى مصر والعالم العربى وتطورها التكنولوجي وهياكلها والقواعد التي تحكمها، كما يتضمن المقرر مناقشة القضايا والتوجهات، وتأثير الخدمات التكنولوجية غير الإذاعية مثل خدمات الكابل والفيديو المنزلي على صناعة الإذاعة والتليفزيون بالاضافة الى مكونات استوديو الراديو والتليفزيون.

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مهارات الاتصال

The definition of effective communication and its importance, and to recognize the elements of the communication models and its barriers and filters. In addition to the elements of the message starting from choosing the idea and formulating it and using verbal and nonverbal expression. Also, the course exposure the effective communication skills listening, speaking questioning, writing and reading. The course review the persuading theories which is related to the communication and advertising skills, in addition to demonstrating how to prepare effective presentations in front of the target audience and how to deal with him.

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تاريخ مصر الحديث والمعاصر

يهدف هذا المقرر إلى دراسة تاريخ مصر الحديث المعاصر وأهم الأحداث التي مرت بالبلاد والتي أدت إلى تغيرات جذرية وانعكاسات هامة على مختلف الأحداث التالية لها باعتبارها حلقات متصلة

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علم السياسة المقارن

في هذا المقرر يتم تحليل الأفكار والأنظمة السياسية السائدة في العالم وعلاقاتها بالقوى الاقتصادية والاجتماعية، وذلك في سياق النظام السياسي المحلي، كما يتناول المقرر الديموقراطيات البرلمانية، وأنظمة الحزب الواحد، والأنظمة النامية. كما يدرس الطالب في هذا المقرر بعض الموضوعات المحددة التي تتضمن الأساس الثقافي الاجتماعي لعلم السياسة، وعملية التغيير السياسي، ومسألة الزعامة، والمشاركة السياسية، والعولمة.

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مقدمة في علم النفس

يتناول هذا المقرر علم النفس باعتباره علما تجريبيا، كما يعرض لقواعد السلوك من الناحيتين الاجتماعية والبيولوجية، بالإضافة إلى المبادئ والأسس العلمية لعلم النفس المتبعة في عمليات الفهم والإدراك والتعلم وفي مجالات الدوافع والذكاء والشخصية.

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مقدمة في علم النفس

وفي هذا المقرر يدرس الطالب النماذج الاقتصادية السائدة والمعمول بها في الكيانات الاقتصادية العالمية، كما يدرس نظرية الدخل، وفرص العمل، والاستثمار في الاقتصاد الوطني والسياسات العامة التي توثر على هذه الأمور.

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مقدمة في علم الاجتماع

يشمل هذا المقرر دراسة علم الاجتماع وبالتحديد البنية الإجتماعية وثقافة المجتمع وعمليات التفاعل الاجتماعي. كما يدرس الطالب في هذا المقرر التطورات الطبيعية والتاريخية للأنماط والأشكال الحديثة للمؤسسة الاجتماعية والعلاقات الاجتماعية، ويتضمن هذا المقرر كذلك النماذج النظرية الرئيسية ومناهج البحث التي يستخدمها علماء الاجتماع في دراسة العادات والتقاليد والأعراف المتبعة في المجتمعات البشرية وأنماط الحياة اليومية التي يعيشها الأفراد في هذه المجتمعات، كما يتناول هذا المقرر استخدام الفكر الاقتصادي في التعامل مع القضايا المعاصرة.

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الاتصال والتنمية

يهدف هذا المقرر بشكل عام الى معرفة العلاقة بين وسائل الاتصال الجماهيرية والشخصية وقضايا التنمية، وكيفية تناول وسائل الاتصال لتلك المشكلات، ومدى مساهمتها في إيجاد الحلول، وذلك عن طريق التعريف بمفهوم التنمية وأنواعها، التغير الاجتماعي، الوظائف التقليدية للإعلام التنموي، دور وسائل الاتصال في إحداث التغير ونشر الابتكارات والأفكار الجديدة، نماذج من استخدامات وسائل الإعلام في التصدي لمشكلات التنمية في المجتمع المصرى والدولي.

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الاتصال الشفهي

يتناول هذا المقرر مبادئ الاتصال الخطابي والمنطوق المعمول بها في عالم اليوم. ومن خلال هذا المقرر يتمكن الطالب من تطوير المعارف والمهارات في مجال طرق وأساليب الخطاب والإقناع، والنظرية التي تفسرها اعتمادا على فهم وإدراك المضامين الأخلاقية لعملية الإقناع. كما يتمكن الطالب كذلك من استخدام مهاراته ومعارفه في لغة الاتصال المنطوقة والسياقات المختلفة والمتنوعة والتي يمكن الاستفادة فيها من استراتيجيات وأساليب الإقناع الشفهية.

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المدخل النفسي للإعلام

العلاقة بين الإعلام و علم النفس ، إبراز دور العمليات النفسية فى نجاح أو فشل عملية الاتصال، أهم النظريات النفسية ذات الصلة بالإعلام والرأى العام والإقناع و تغيير الاتجاهات، نظريات التعلم بأشكالها المختلفة و علاقتها بعملية الاتصال، نظريات تغيير الاتجاه و السلوك، النظريات المتعلقة بعمليات الإدراك و الانتباه و الفهم و التذكر.

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الرأي العام وأساليب قياسه

مفهوم الرأي العام وعلاقته مع الديمقراطية، والمؤسسات السياسية ووسائل الإعلام. طبيعة الرأي العام ووظائفه، وأنواع والمواصفات وطرق تشكيل. دور المؤسسات المختلفة في تشكيل الرأي العام وكيف يساعد على تشكيل الرأي السياسي والبحوث العامة، التخطيط استطلاعات الرأي العام وقياس الرأي العام وأهميته. الخطوات المختلفة والجوانب الإجرائية للمنهجية المتبعة لقياس الرأي العام (تحديد الأهداف، وجمع المعلومات، وتحديد وأخذ عينات من المجتمع، وتطوير أداة لجمع المعلومات (أداة القياس)، واختيار الأبحاث، والتدريب، وتحديد مجال العمل، وجمع المعلومات، معالجة المعلومات وتحليلها وتفسيرها والتحليل الإحصائي واستخدام أجهزة الكمبيوتر وكتابة تقرير بحثي حول الرأي العام).

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نظريات الاتصال

يركز هذا المقرر على طبيعة الاتصال وعملياته ووظائفه في حياة البشر. كما يدرس الطالب في هذا المقرر الفرضيات الأساسية الخاصة بما يسمى ببناء النظرية في إطاره التطبيقي بهدف دراسة الاتصال والمعرفة واللغة، كما يدرس كذلك السياقات التي تدور في إطارها عملية الاتصال. وفي هذا المقرر يتم أيضا استعراض وتقييم قوالب ونظريات الاتصال.

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مقدمة في مناهج البحث الإعلامي

يتناول هذا المقرر المبادئ الأساسية اللازمة لإجراء البحث وخطواته ومناهجه وأساليب البحث الكمية والكيفية الخاصة بمجالات دراسة الاتصال الجماهيري، ومراحل البحث بداية من مرحلة التصور وحتى مرحلة التطبيق.

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اللغة العربية وآدابها

1) أن يتعرف الدارس على أساليب الفصحي وتراكيبها اللغوية ودلالتها الأدبية التي تتسم بالموضوح اللغوي.
2) أن يميز ما تنفرد به اللغة العربية من خصائص تركيبية وأسلوبية في لغة الإعلام .
3) أن يحدد السياقات الأدبية المختلفة وما يقتضيه كل منها من كلمات وتراكيب مناسبة.
4) أن يتذوق العبارات الأدبية العربية المختلفة ويتذوق معنى المعنى الإبداعي.
5) أن يحلل التراكيب العربية المختلفة .
6) أن يعبر الدارس بجمل عربية سليمة بدون أخطاء.
7) أت يحلل التراكيب العربية ويربط بين التراكيب والمعاني.
8) أن يوظف المهارات اللغوية التي درسها في نصوص أدبية وإعلامية.
9) أن يكتشف الخطأ اللغوي ويقوم بتصويبه.

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الترجمة الإعلامية

يتناول هذا المقرر دراسة الأساس النظري لعلم الترجمة وممارسة الترجمة، سواء الترجمة التحريرية أو الترجمة الفورية للنصوص الاعلامية المكتوبة بمجرد الإطلاع عليها. ومن خلال هذا المقرر يدرس الطالب كيفية تحليل النص وتفسير رموزه وأنماطه، وكذلك تحليل التباينات بين تراكيب اللغتين العربية والإنجليزية، وذلك بغرض الوقوف على المشاكل والصعوبات التي تعترض عملية الترجمة وتحليلها وإيجاد الحلول لها، بالإضافة إلى تطوير قدرات الطالب لفهم موضوع الترجمة على نحو فعال ومنطقي فى مجال التخصص الاعلامى.

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التفكير العلمي

يتضمن هذا المقرر التعريف بمصطلح بعملية التفكير، كما يتناول أنماط وأنواع التفكير والمتمثلة في التفكير العلمي والتفكير الإبداعي والتفكير النقدي، بالإضافة إلى مهارات التفكير، والتفكير النقدي باعتباره سلسلة من العمليات الذهنية لما يسمى بالبصيرة وحسن التمييز، وكذلك تحليل وتقييم عمليات إمعان التفكير في الأشياء المادية وغير المادية وذلك بهدف التوصل إلى أحكام رصينة ومتماسكة تعمل على إحداث التوافق والانسجام بين الشواهد العلمية والحس السليم.

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التفكير العلمي

يتيح هذا المقرر الفرصة للطالب كي يستوعب الأسس القانونية التي حكمت وتحكم عمل وسائل الإعلام في عالمنا المعاصر، كما يركز المقرر على المبادئ القانونية الرئيسية والمعايير التي تشكل الأساس لحرية التعبير وحرية الصحافة، كما يركز على القضايا القانونية الرئيسية التي تواجه القائمين على الاتصال الجماهيري، مثل قضايا التشهير، وانتهاك الخصوصيات، وحرية الوصول إلى المعلومات والحصول عليها، وقضايا انتهاك الحرمات وتجاوز حدود اللياقة والكياسة، وقضايا الكاميرات الخفية والتصنت، وامتيازات الصحفي، والمحاكمات العادلة، والأحاديث التجارية وقواعدها، وقانون الملكية الفكرية، والاعتبارات الأخلاقية المعمول بها في مجال الصحافة، والصحافة الإذاعية والتليفزيونية والتقاط الصور والتسجيلات الصوتية والأفلام ومشاهد الفيديو ووسائل الإعلام الرقمية التفاعلية وشبكة الإنترنت والعلاقات العامة والإعلان. وفي هذا المقرر يتعلم الطالب كيفية تحليل المعضلات الأخلاقية التي تواجه العاملين المحترفين في وسائل الإعلام.

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بحوث الاعلام الكمية والكيفية

في هذا المقرر يواصل الطالب تطوير قدراته البحثية واستيعاب الأسس المنهجية من خلال القيام بما يسمى بالابحاث الكمية ، كما يكتسب الطالب مستوى أفضل من الفهم للأساليب القياس التي تستخدم في عملية الاتصال الجماهيري، وذلك من خلال الإلمام بمراحل البحث بداية من مرحلة التصميم وحتى مرحلة التحليلات الإحصائية، ومرورا بمرحلة تنفيذ البحث. كما يتضمن هذا المقرر الاستفادة، وعلى نحو واسع، من دراسات وأبحاث الاتصال الجماهيري ودراسة منهج تحليل المضمون والعمليات المسحية.كما يكتسب الطالب المعرفة العملية بمختلفة مناهج البحث الكيفية، ويشمل ذلك المقابلات وما يسمى بالجماعات المحورية باعتبار ذلك وسيلة من وسائل البحث الكيفي، وكذلك ما يسمى بالملاحظة من خلال المشاركة، وتحليل المضمون، والبحث التاريخي. كما يستعرض المقرر القراءات التي تركز على الأسس النظرية للبحث الكيفي، ومناقشة ذلك داخل قاعة الدراسة، والتركيز كذلك على العمل البحثي الفردي والجماعي. كل ذلك من شأنه أن يهيئ الطالب للقيام بالدراسات الكيفية ذات الصلة باهتماماته البحثية.

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صوتيات وإلقاء

عرض لتطور فن الإلقاء وعلاقته باللغة، مخارج نطق الحروف، صفات الحرف، طبقات الصوت، عيوب النطق الشائعة وأسبابها، الأسلوب الأمثل للإلقاء السليم وكيفية التغلب على الأخطاء الشائعة، شروط المذيع الجيد، تدريبات عملية على تقديم نماذج لبرامج إذاعية للراديو والتليفزيون وتأطير ذلك فى مشروع عملي مباشر، تعريف اللغة الإعلامية، خصائص اللغة الإعلامية (اللغة الصحفية – اللغة الإذاعية)، مستويات التعبير اللغوي، مصادر التنمية اللغوية (المصادر الداخلية – المصادر الخارجية).

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مبادئ الاحصاء وتطبيقاتها الإعلامية

التعريف بعلم الإحصاء، تفريغ البيانات، تمثيل البيانات، بعض المقاييس الإحصائية المستخدمة مثل مقاييس النزعة المركزية، ومقاييس التشتت ومعاملات الارتباط، اختبارات الفروض الاحصائية، الفروق بين المتوسطات، تحليل التباين، تحليل الانحدار والارتباط، العينات وتحديد احجامها وطرق اختيارها، السلاسل الزمنية، تطبيقات الإحصاء فى بحوث الإعلام. تدريب الطلاب عمليا على إجراء العمليات الإحصائية وإدخال البيانات وإجراء بعض المعالجات عليها واستخراج النتائج باستخدام أحد برامج الحاسب الآلي المستخدمة فى التحليل الإحصائي.

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إدارة المؤسسات الإعلامية

يتضمن هذا المقرر إلقاء نظرة شاملة على المؤسسات الإعلامية الكبري في مجتمعنا المعاصر والمبادئ والنظريات التي تحكم عملها وما يدور بها من ممارسات. كما يغطي هذا المنهج الاعتبارات الإنتاجية، والهياكل الإدارية، والقيادات التي تديرها والتكنولوجيا التي تحكم عملها والمسائل والأمور المالية ودراسة السوق المحيطة بها

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الإعلام والوعي العالمي

يهدف هذا المقرر إلى فهم التحديات الحالية وزيادة الوعي العالمي واحترام حقوق الانسان والقيم الديمقراطية ودور المجتمع الدولي ومنظمات المجتمع المدني بزيادة الوعي العالمي بأهم القضايا والمشكلات التي تواجهها.

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السياحة والإدارة الفندقية

تتضمن تقييم أعمال الفنادق والمنظمات السياحية وذلك بالنسبة إلى البيئة الخارجية التى تعمل ضمنها وتعلم كيفية اختيار الاستراتيجيات الملائمة من أجل تحقيق أهدافها وأساليب تطوير الخطط التنفيذية لذلك هي تشمل مواضيع مثل التحليل البيئي وتحليل نقاط القوة والضعف وتحليل المنافسين وأساليب تطوير الاستراتيجيات والرقابة عليها.

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مبادئ علم الجمال

يدرس الطالب فى هذا المقرر مفهوم الفن، مفهوم الجمال، الفنون الكتابية (الشعر، القصة القصيرة، الرواية، المسرح المكتوب) الفنون المرئية (المسرح، السينما، الأوبرا) الفن التشكيلي – الموسيقي. دراسة بعض جوانب علم الجمال، اتجاهاته، وحقائقة، معنى الجمال، ومقاييسة، والجميل والقبيح فى الفن.

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تاريخ الفن

يتعلم الطالب فى هذا المقرر تاريخ فنون الحفر والطباعة الغائرة، كما يتعلم شرح كيفية نشأة وتطور فنون الطباعة الغائرة فى أوروبا. كما يدرس أهم رواد فنون الطباعة الغائرة فى العصور الوسطى وأهم أعمالهم المطبوعة بالطريقة الغائرة فى العصور المختلفة وبصفة خاصة مصر والعالم العربي.

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الاعلام وادارة الازمات

يدرس الطالب في هذا المقرر مفهوم الأزمة والكارثة والفرق بينهما. عناصر الأزمة ومراحل تدرجها، سمات وخصائص الأزمات، خطط التعامل مع الأزمة في مراحلها المتعددة، والاتصال في ظروف الأزمة وفاعليته في نجاح إدارة الأزمات، متطلبات إدارة الأزمات، اساليب إدارة الأزمات إعلامياً،و طرق معالجة وسائل الإعلام للأزمات. والشائعات و أنواعها وطرق مواجهتها وعلاقتها بالأزمات والكوارث.

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الاتصال الدولي

في هذا المقرر يدرس الطالب الاتصال عبر الحدود الثقافية والفلسفة التي تحكمه والمشاكل التي تواجه هذا النوع من الاتصال وإمكاناته والنهج الذي يتبعه، وذلك من خلال دراسة العلاقات المتبادلة والمتداخلة بين عملية الاتصال والعوامل الاجتماعية والسياسية والاقتصادية والثقافية التي تؤثر على الاتصال الدولي.

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الدعاية والحرب النفسية

يتضمن هذا المقرر مفهوم الدعاية ونشأتها وأنواعها والاساليب الفنية للدعاية مع تقديم نماذج تطبيقية من الدعاية تمت اثناء الصراعات والحروب المختلفة مع التركيز على الدعاية وأسس الحرب النفسية المعاصرة الاسرائيلية والامريكية وغيرها وكيفية التعامل معها.

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التربية الإعلامية

من خلال هذا المقرر يتعلم الطالب ـ وبصورة منتظمة ـ كيفية فك رموز الرسائل الإعلامية التي تصدر عن قنوات الاتصال الجماهيري، وتقييمها وتحليلها. كما يتعلم الطالب خط سير العملية الإعلامية ولغتها وتأثيراتها، وتنمية الوعي النقدي بالرسائل الإعلامية الصادرة عن قنوات الاتصال الجماهيري، وذلك على النحو الذي تبدو عليه مثلا في برامج الأطفال والإعلانات والصحافة والإعلام السياسي.

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الإعلام والهوية الوطنية العربية

يهدف هذا المقرر الى التعريف بمفهوم واهمية وانواع الهوية، استعراض اهم المشاكل والازمات التى تهدد الوحدة الوطنية بالانهيار، بالاضافة الى سبل دعم الهوية الثقافية للمجتمع العربي ، شرح الخطط الوطنية والقومية وتعزيز الأفكار والقيم الإيجابية السائدة في المجتمع مع تقديم نماذج تطبيقية للقضايا المحلية والعربية والدولية .

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الإعلام البيئي

يتضمن المقرر مفهوم البيئة ومفهوم الوعي البيئي والعلاقة بين البيئة والتنمية، ويتضمن أيضاً أهم قضايا البيئة في مصر والعالم، ودور وسائل الإعلام في نشر الوعي البيئي، وكيفية استخدام الإعلام في ترشيد السلوك البيئي. ويتضمن كذلك جمهور الإعلام البيئي وخصائص الرسالة الإعلامية البيئية، والقائم بالاتصال في الإعلام البيئي.

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الاتصال السياسي

يتيح هذا المقرر الفرصة أمام الطالب كي يدرس الدور الذي تلعبه وسائل الإعلام في العملية السياسية. ويتضمن هذا المقرر موضوعات من بينها تاريخ ونشأة وسائل الإعلام السياسية، والدور الذي تلعبه الصحافة بمفهومها العام في عالم السياسة وحجم نفوذها وتأثيرها في هذا الصدد، كما يستعرض المقرر الكيفية التي تنشأ بها استراتيجيات وسائل الإعلام ومسار تطورها وكيف تبرز. وفي هذا المقرر يتم تناول وتحليل الحملات الإعلانية السياسية.

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التذوق الفني

يهدف هذا المقرر الى التعرف على بعض المصطلحات والمسميات الفنية للتذوق والنقد الفني بالإضافة الى العناصر التشكيلية للعمل الفني وتنمية وصقل الحس الجمالي تجاه المدركات البصرية وإدراك أهمية التنوع في القيم الجمالية في الأشكال الفنية فيما يتضح في البيئة من مظاهر وما تشتمل عليه من مؤثرات بالإضافة الى تذوق القيم الجمالية الظاهرة والباطنة في الأشياء والطبيعة والفن. التعرف على التراث الفني العربي والعالمي من منظور تاريخي وإكساب المتعلم الخبرات الضرورية للمساهمة في إيجاد بيئة جمالية يتذوقها الآخرون من حوله ومعرفة التنوع والاختلافات والتشابهات الكبيرة للإنتاج الفني ومدى أهميته وعلاقته بالمجتمع الذي نعيش فيه.

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مدخل الى الفنون التشكيلية

يهدف هذا المقرر إلى تعريف الطلاب بمفهوم الفن التشكيلي بوصفه فنا قائما بذاته يعتمد أساسا على توظيف الإمكانيات التشكيلية للخط في عملية الإبداع الفني. ويمكن تحقيق ذلك بما يلي: الإلمام بفكرة مبسطة عن أهم أنواع الرسوم بما في ذلك مستويات الرسم التشكيلية، التعرف على مفهوم الخط وكيف ينشأ الشكل، تصنيف عام لأهم أنواع الخطوط الشائعة الاستعمال في الفن، ودراسة لأهم وظائف الخطوط في تشكيل العمل الفني، ويحتوي هذا المقرر على ممارسات تطبيقية لعمل رسوم تشكيلية تتناول التعبير عن بعض الموضوعات المتباينة لتنمية قدرات الطلاب الإبداعية.

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الجرافيك والرسوم المتحركة

في هذا المقرر يدرس الطالب فن الرسوم المتحركة والمفعمة بالحيوية وكيفية استخدامها في الفنون التجارية. كما يدرس الطالب أساسيات التصميم والرسم الجرافيكي بأبعادها الثلاثية ومدى ارتباطها بالرسوم المفعمة بالحيوية. كما يتم التركيز في هذا المقرر على كيفية الاستفادة من الرسومات المرئية الجرافيك ذات الأبعاد الثنائية و ذات الأبعاد الثلاثية، في السوق الإعلامية، كما يدرس الطالب ما يسمى بقاعدة المعلومات ذات الأبعاد الثلاثية ورسومات الكومبيوتر ذات الأبعاد الثلاثية، وتجسيم الشعارات ذات الأبعاد الثلاثية.

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اللغة الإنجليزية (3)

  • Develop competence in the analysis and communicative purposes.
  • Acquire skills necessary for writing assignments.
  • Participate effectively in lectures and tutorials.
  • Listen and read more efficiently and effectively.
  • Take effective notes from written and spoken texts.
  • Produce coherent and cohesive academic texts

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المدخل إلى المنصات الاعلامية الرقمية

يتعرف الطالب على نشأة الإعلام الرقمي، ومفهومه ومرادفاته، خصائص الاعلام الرقمي ومميزاته، الفرق بين الاعلام الرقمي والاعلام التقليدي، أنواع المنصات الاعلامية الرقمية ، أثر الانترنت على الوسائط الاعلامية (صحافة - تليفزيون - علاقات عامة تسويق واعلان)، الصحافة الرقمية وتطورها وأشكالها ، شبكات التواصل الاجتماعي كوسائل اعلامية . صناعة المحتوى الرقمي وأنماطه

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المدخل إلى العلاقات العامة والاتصالات التسويقية

يهدف هذا المقرر إلى تعريف الطالب بمفهوم العلاقات العامة وجذورها التاريخية وبمجالاتها المختلفة والتعرف على الوسائل الاتصالية كالإعلان والدعاية ومجال الاتصال التسويقي الحديث ونشأته وتطوره وأنواعه وأهميته كنشاط اتصالي ترويجي/ خدمي يستخدمه المعلنون للاتصال عبر وسائل الإعلام المختلفة ، كما يتعلم الطالب كيفية الاستعانة بأدوات الاتصال الرئيسية المتاحة في الاتصال التسويقي لمنتج/خدمة ما في أوساط الجمهور المستهدف والوقوف على المفاهيم السائدة في عالم الاتصال والتسويق ونظريات الاتصال الترويجي والأدوات المستخدمة.

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المدخل إلى الإنتاج الإذاعي والتليفزيوني

يتناول هذا المقرر تاريخ الإذاعة والتلفزيون في الولايات المتحدة واوروبا وغيرها بالإضافة الى مصر والعالم العربي وتطورها التكنولوجي وهياكلها والقواعد التي تحكمها، كما يتضمن المقرر مناقشة القضايا والتوجهات، وتأثير الخدمات التكنولوجية غير الإذاعية مثل خدمات الكابل والفيديو المنزلي على صناعة الإذاعة والتليفزيون بالإضافة الى مكونات استوديو الراديو والتليفزيون.

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التصوير الفوتوغرافي

يناقش هذا المقرر الماهية والأسس العلمية والفنية للتصوير الفوتوغرافى ، والمعايير التى يتحدد على أساسها اختيار الصورة الصحفية ، ووظائف وأنواع الصورة الصحفية ، كما يتعرض هذا المقرر إلى عدسة ألة التصوير ، وأنواع آلات التصوير ، والأجزاء الميكانيكية فى آلات التصوير ، ويناقش زوايا التصوير ، وأنواع اللقطات ، والعمليات الفنية المختلفة للحصول على الصور الفوتوغرافية المبدعة.

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تاريخ مصر الحديث والمعاصر

يهدف هذا المقرر إلى دراسة تاريخ مصر الحديث والمعاصر والتعرف على أهم الأحداث التي مرت بها جمهورية مصر العربية والتي أدت إلى تغيرات جذرية وانعكاسات هامة على مختلف الأحداث التالية لها باعتبارها حلقات لفترات وحقب تاريخية متصلة ومترابطة بصورة هامة بدءًا من تولي محمد علي حكم مصر مرورًا بالثورات المختلفة التي مرت بها مصر وحرب أكتوبر وحتى الآن..

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المدخل النفسي والاجتماعي للإعلام

يتناول هذا المقرر التعريف بعلم النفس والاجتماع الإعلامي وعلاقته بالعلوم الاجتماعية الأخرى، وسيكولوجية الأفراد وكيفية التأثير عليها إعلاميًا، وطبيعة العلاقة بين الفرد والمجتمع، وأشكال الجماعات الاجتماعية المختلفة وأسس تكوينه، وتأثير العوامل الاجتماعية على سلوك الفرد، والكيفيـة التـي تتطور من خلالها مفاهيم الإذعان والهوية الاجتماعية للأفراد.

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المواطنة وحقوق الانسان

يتناول هذا المقرر معنى المواطنة وحقوق وأسس المواطنة، حقوق الإنسان وأنواعها، كما يقوم بدراسة المصادر الوطنية والإقليمية والدولية لحقوق الإنسان، ويقوم بدراسة ضمانات وآليات حماية المواطنة وحقوق الإنسان، ويقارن بين القوانين التي تتناول حقوق الإنسان، وفي نهاية هذا المقرر يتعرف على القوانين والتشريعات الوطنية والدولية المنظمة لحقوق الإنسان.

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مبادئ السياسة والقضايا الدولية

يوضح هذا المقرر مفهوم علم السياسة وعلاقته بالمفاهيم الأخرى، كما يناقش مفهوم الدولة وأركانها، والنظريات المفسرة لنشأة الدولة ووظائفها ، ومفهوم الحكومة وأنواعها ، والأحزاب السياسية ، وأسباب قيامها والهيكل التنظيمي لها ، ووظائفها ، والمهام التي تقوم بها ، ومزاياها ومساؤها ، كما يناقش هذا المقرر الأشكال الرئيسية للتنظيمات الحزبية ، وصور النظام النيابي ، وشروط التصويت في القانون المصري ، وتطبيق عملي لأهم القضايا الراهنة .

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الجغرافيا السياسية

يعالج المقرر العوامل المؤثرة في نشأة الدول وتوسعها، ثم دراسة الشكل النهائي للدولة وما يترتب على ذلك من مشكلات مع جيرانها. ويلقي الضوء على الظروف الطبيعية والموارد الطبيعية سواء الثروة المعدنية والتعدين والأنهار وما يترتب عليها من الزراعة وكذلك السواحل والثروات والأثار، ...، بالإضافة إلى الثروة البشرية وكيفية استغلالها واستخدامها لخدمة قضايا التنمية وتحقيق التقدم والرفاهية.

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مبادئ الاقتصاد

وفي هذا المقرر يدرس الطالب النظم الاقتصادية مثل النظم الاشتراكية والنظم الرأسمالية وأن يقارن بينهم، ويوضح النماذج الاقتصادية السائدة والمعمول بها في الكيانات الاقتصادية العالمية، كما يدرس نظرية الدخل، وفرص العمل، والاستثمار في الاقتصاد الوطني والسياسات العامة التي توثر على هذه الأمور، ويقدم رؤية اقتصادية للنهوض بمصر اقتصاديًا.

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التفكير العلمي

يتناول هذا المقرر مفهوم وخصائص التفكير العلمي وخطوات التفكير العلمي المنطقي لحل المشكلات، والنظريات المرتبطة بالتفكير والعقل وكذلك مهارات التفكير العلمي متضمنة تحليل الحقائق وتنظيم الأفكار والدفاع عن الآراء وعقد المقارنات والاستنباط والاستقراء، وتقييم الحجج وحل المسائل واتخاذ القرارات والتعرف على المغالطات المنطقية وأوجه التناقض، والتدريب على ذلك من خلال طرح مشكلات ومحاولة حلها بالطرق المنطقية.

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التنمية المستدامة

يتعرف الطالب من خلال دراسته لهذا المقرر علي ماهية التنمية المستدامة ومراحل تطور مفهومها واهميتها وعناصرها واهدافها ومبادئها وجوانبها وابعادها ونظرياتها ومعوقاتها واثارها السلبية علي التنمية البيئية وطرق معالجتها وتجاربها وسرد المؤشرات الدالة على وجودها ودور الاعلام في تحقيقها والدعوة لها ودعمها، وعرض بعض الحملات الإعلامية التي تحقق ذلك.

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مبادئ التصميم الجرافيكي

يهدف المقرر لأن يتعلم الطالب على مفهوم التصميم والجرافيك ، ويدراك الطالب مجالات استخدام الفنون الجرافيكية في مجال الاعلام ، ويتعرف علي تاريخ الاتصال البصري والرسوم المعلوماتية ودورها في التصميمات، ويدرس الطالب في هذا المقرر عناصر التصميم ووظائفها في التكوين و العوامل المؤثرة في التصميم مثل : الفكرة ، الموضوع ، الوظيفة ، المهارات، الأدوات ، والخامات ، ومفهوم مفهوم الجرافيك، والتصميم الجرافيكي وتطوره ، وظائف المصمم الجرافيكي، جوانب التصميم الجرافيكي المختلفة بما فيها أساليب العمل، أسس التصميم الجرافيكي، أهم برامج التصميم الجرافيكي مثل Photoshop, In Design، وكيفية استخدامها، عناصر الإلهام والإبداع ومراحل التصميم الجرافيكي، وفي نهاية المقر يستطيع الطالب تصميم مشروع علي برامج التصميم الجرافيكي .

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الرأي العام وأساليب قياسه

يناقش هذا المقرر ماهية ، وسمات ، وأنواع الرأى العام ، وعلاقته بوسائل الإعلام الجماهيرية ، كما يتعرض لآساليب تغيير الرأى العام ،ومظاهر التعبير عنه، دور وسائل الاعلام في تكوينه، الدعاية والحرب النفسية ، ويحدد الطرق المختلفة لقياس الرأى العام ، والتدريب على عمل مسحوات الرأي العام واستنتاج النتائج، والرأى العام الإلكترونى وإيجابياته وسلبياته .

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الترجمة الإعلامية

يتناول هذا المقرر دراسة الأساس النظري لعلم الترجمة وممارسة الترجمة، سواء الترجمة التحريرية أو الترجمة الفورية للنصوص الاعلامية المكتوبة بمجرد الإطلاع عليها. ومن خلال هذا المقرر يدرس الطالب كيفية تحليل النص وتفسير رموزه وأنماطه، وكذلك تحليل التباينات بين تراكيب اللغتين العربية والإنجليزية، وذلك بغرض الوقوف على المشاكل والصعوبات التي تعترض عملية الترجمة وتحليلها وإيجاد الحلول لها، بالإضافة إلى تطوير قدرات الطالب لفهم موضوع الترجمة على نحو فعال ومنطقي فى مجال التخصص الاعلامى.

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اللغة العربية وتطبيقاتها الإعلامية

أن يتعرف الدارس على أساليب الفصحي وتراكيبها اللغوية ودلالتها الأدبية التي تتسم بالوضوح اللغوي، وأن يميز ما تنفرد به اللغة العربية من خصائص تركيبية وأسلوبية في لغة الإعلام، ويحدد السياقات الأدبية المختلفة وما يقتضيه كل منها من كلمات وتراكيب مناسبة، ويتذوق العبارات الأدبية العربية المختلفة ويتذوق معنى المعنى الإبداعي ، ويحلل التراكيب العربية المختلفة، ويحلل التراكيب العربية ويربط بين التراكيب والمعاني، ويوظف المهارات اللغوية التي درسها في نصوص أدبية وإعلامية.

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الاعلام البيئي

يتضمن المقرر مفهوم البيئة ومفهوم الوعي البيئي والعلاقة بين البيئة والتنمية، ويتضمن أيضًا أهم قضايا البيئة في مصر والعالم، ودور وسائل الإعلام في نشر الوعي البيئي، وكيفية استخدام الإعلام في ترشيد السلوك البيئي. ويتضمن كذلك جمهور الإعلام البيئي وخصائص الرسالة الإعلامية البيئية، والقائم بالاتصال في الإعلام البيئي. والتغيرات المناخية والتي تزيد من زيادة الإهتمام بالبيئة.

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إدارة الإنتاج الإعلامي

يتضمن هذا المقرر التعريف بالإدارة كعلم وفن ومبادئ علم الإدارة ووظائفها، وإلقاء نظرة شاملة على المؤسسات الإعلامية الكبري في مجتمعنا المعاصر والمبادئ والنظريات التي تحكم عملها وما يدور بها من ممارسات. كما يغطي هذا المنهج الاعتبارات الإنتاجية، والهياكل الإدارية، والقيادات التي تديرها والتكنولوجيا التي تحكم عملها والمسائل والأمور المالية ودراسة السوق المحيطة بها.

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الإعلام والهوية الوطنية

يهدف هذا المقرر الى التعريف بمفهوم واهمية وانواع الهوية، وعرض الهوية المصرية ووجذورها الضاربة في عمق التاريخ وامتدادها العربي، واستعراض اهم المشاكل والازمات التى تهدد الوحدة الوطنية بالانهيار، بالاضافة الى سبل دعم الهوية الثقافية للمجتمع العربي ، وشرح الخطط الوطنية والقومية وتعزيز الأفكار والقيم الإيجابية السائدة في المجتمع مع تقديم نماذج تطبيقية للقضايا المحلية والعربية.

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الاتصال والتنمية

يهدف هذا المقرر بشكل عام الى معرفة العلاقة بين وسائل الاتصال الجماهيرية والشخصية وقضايا التنمية، وكيفية تناول وسائل الاتصال لتلك المشكلات، ومدى مساهمتها في إيجاد الحلول، وذلك عن طريق التعريف بمفهوم التنمية وأنواعها، التغير الاجتماعي، الوظائف التقليدية للإعلام التنموي، دور وسائل الاتصال في إحداث التغير ونشر الابتكارات والأفكار الجديدة، نماذج من استخدامات وسائل الإعلام في التصدي لمشكلات التنمية في المجتمع المصرى والدولي.

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مبادئ علم الجمال

يدرس الطالب فى هذا المقرر مفهوم الفن، ومفهوم الجمال، والفنون الكتابية مثل (الشعر، القصة القصيرة، الرواية، المسرح المكتوب) ، والفنون المرئية (المسرح، السينما، الأوبرا) ، والفن التشكيلي والموسيقي. ودراسة بعض جوانب علم الجمال، اتجاهاته، وحقائقة، ومعنى الجمال، ومقاييس الجمال، والجميل والقبيح فى الفن ، وعرض نماذج توضيحيه للصور السابقة لتوضيح الصوره للطالب.

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تاريخ الفن

يتعلم الطالب فى هذا المقرر ما هية الفنون المختلفة وعلاقاتها بالحقب التاريخية التي ظهرت بها ، تاريخ فنون الحفر والطباعة الغائرة، كما يتعلم شرح كيفية نشأة وتطور فنون الطباعة الغائرة فى أوروبا. كما يدرس أهم رواد فنون الطباعة الغائرة فى العصور الوسطى وأهم أعمالهم المطبوعة بالطريقة الغائرة فى العصور المختلفة وبصفة خاصة في مصر والعالم العربي.

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أخلاقيات الإعلام وتشريعاته

يتيح هذا المقرر الفرصة للطالب لكى يتعرف على أخلاقيات المهنة الإعلامية ، وأنواع وأشكال مواثيق الأخلاق ، وحرية الفكر والتعبيرعن الرأى ، وحرية الصحافة والإعلام ، وتشريعات الصحافة المصرية كما يناقش كيف تتم الرقابة والتحكم فى مضمون وسائل الإعلام ، وحماية الحياة الخاصة ما بين التنظيم القانونى والأخلاقى ، ويتطرق إلى جرائم الإنترنت ، وجرائم النشر ، وحق الرد والتصحيح فى الصحافة والإذاعة ، والخقوق والمسئوليات الإلكترونية .

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مناهج البحث الإعلامي

يهدف هذا المقرر المعرفة كيفية اختيار المشكلة البحثية واستعراض الدراسات السابقة وتحديد المشكلة البحثية وتحليلها وبناء الفروض وضع تصميم البحث وتصميم البحوث الاستطلاعية، والتعرف على أنواع البحوث الإعلامية ، والتعرف علي أداة جمع البيانات وأنواع العينات واختبار الصدق والثبات والمعاينة و كتابة تقرير البحث ومعالجة البيانات باستخدام الكمبيوتر، وفي نهاية هذا المقرر يستطيع الطالب تطبيق مراحل البحث بداية من مرحلة التصور وحتى مرحلة التطبيق.

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نظريات الإعلام

يهدف هذا المقرر إلى تعريف الطلاب بالنظريات الإعلامية المفسرة لتأثيرات وسائل الإعلام، وعملية الإقناع وعناصرها ونتائج البحث العلمي حول كل عنصر من عناصر الاتصال مثل القائم بالاتصال والرسالة والوسيلة والجمهور والتأثير. ويدرس الطالب في هذا المقرر تطور الجهود العلميـة للوصول إلى نظريات مستقلة في علوم الاتصال وأبرز النظريات المفسرة للتأثيرات المباشرة وغير المباشرة لوسائل الإعلام بالنسبة للفرد والمجتمع، وكذلك النظريات المفسرة لوظائف وسائل الإعلام في المجتمع، وعرض النظريات الرقمية الحديثة مثل المجال العام، وثراء الوسيلة الإعلامية والتفاعلية الرمزية، والبحث عن الجديد في هذا المجال التحديث المستمر،ويتم من خلال هذا المقرر تنمية القدرات النقدية للطلاب في مجال تحليل ونقد النظريات الإعلامية المختلفة.

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الاتصال السياسى

يتيح هذا المقرر الفرصة أمام الطالب كي يدرس الدور الذي تلعبه وسائل الإعلام في العملية السياسية. ويتضمن هذا المقرر موضوعات من بينها تاريخ ونشأة وسائل الإعلام السياسية، والدور الذي يلعبه الإعلام التقليدي والرقمي بمفهومها العام في عالم السياسة وحجم نفوذها وتأثيره في هذا الصدد، كما يستعرض المقرر الكيفية التي تنشأ بها استراتيجيات وسائل الإعلام ومسار تطورها وكيف تبرز. وفي هذا المقرر يتم تناول وتحليل الحملات الإعلانية السياسية.

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الأمن السيبراني

يهدف هذا المقرر إلى تعريف الطالب على أسس الأمان الرقمي على شبكة الانترنت ، ويتعرف على الاتجاهات الدولية لتعزيز ودعم الأمن السيبراني ، وأساليب الخصوصية على شبكة الانترنت ، وخطوات وتطبيقات الحماية على شبكة الانترنت ، بالإضافة إلي التعرف علي الاختراق المعلوماتي وخطورته على الأمن القومي المصري وفي نهاية المقرر يستطيع الطالب تنفيذ خطوات وتطبيقات الحماية على شبكة الإنترنت، وتأمين الحسابات الشخصية على الشبكات الاجتماعية.

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صناعة المحتوى الإعلامي الرقمي

يستهدف المقرر تعريف الطالب بماهية المحتوى الإعلامي الرقمي وعناصره، وتحديد الأبعاد والدوافع التي تحتم الاتجاه نحو صناعة المحتوى الإعلامي الرقمي، بالإضافة إلى التعرف على بنية صناعة المحتوى ومكوناتها ، ومقومات تحقيق صناعة المحتوى ، وعرض وتقييم المحتوى ، ومهارات كتابة المحتوى الفعال على مواقع التواصل الاجتماعي، والتدرب على انتاج محتوى رقمي على مواقع التواصل الاجتماعي .

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مبادئ الاحصاء وتطبيقاتها الإعلامية

التعريف بعلم الإحصاء، تفريغ البيانات، تمثيل البيانات، بعض المقاييس الإحصائية المستخدمة مثل مقاييس النزعة المركزية، ومقاييس التشتت ومعاملات الارتباط، اختبارات الفروض الإحصائية، للفروق بين المتوسطات، تحليل التباين، تحليل الانحدار والارتباط، العينات وتحديد احجامها وطرق اختيارها، السلاسل الزمنية، تطبيقات الإحصاء في بحوث الإعلام. تدريب الطلاب عمليا على إجراء العمليات الإحصائية وإدخال البيانات وإجراء بعض المعالجات عليها واستخراج النتائج باستخدام أحد برامج الحاسب الآلي المستخدمة فى التحليل الإحصائي.

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السياحة والادارة الفندقية

يهدف هذا المقرر إلى اكساب الطلاب المهارات الخاصة بإدارة المنشآت والمنظمات السياحية والفندقية وتحليل بيئة العمل سواء الداخلية أو الخارجية وتعلم المراحل المختلفة للعملية الإدارية بالمنشآت الفندقية والسياحية التي تتضمن التخطيط والتنظيم والتنسيق والتوظيف والتوجيه والرقابة والسيطرة وتقييم الأداء. كما يمكن هذا المقرر الطلاب من التعرف على طبيعة الاستثمار والعمل في قطاع السياحة والضيافة والتعرف على تصنيفات المنشآت الفندقية وتحليل نقاط الضعف والمشكلات التي تواجها داخل هذا القطاع، وتحليل الهياكل التنظيمية لها وتطوير الاستراتيجيات الملائمة والخطط التنفيذية المطلوبة لتحقيق الأهداف والمتابعة والرقابة عليها.

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مدخل إلى المسرح والسينما

يدرس الطالب في هذا المقرر نبذة تاريخية عن تطور المسرح والسينما، أنواع المسرحيات، أنواع المسرح وأهداف كل نوع، أهميته اجتماعياً وثقافيا، وظائف المسرح والسينما، البناء الدرامي في المسرح والسينما.، عناصر المسرح: نص، ممثل، ديكور، ملابس، إضاءة، مخرج، دراسة نماذج مختلفة منه للتعرف على مقوماته. مقومات الانتاج السينمائي.

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الاعلام وادارة الازمات

يدرس الطالب في هذا المقرر مفهوم الأزمة والكارثة والفرق بينهما زبين المفاهيم الأخرى القريبة منهم. عناصر الأزمة ومراحل تدرجها، سمات وخصائص الأزمات، أنواع الأزمات، ويتناول أيضًا دور وخطط الاعلام في مواجهة الأزمات في مراحلها المتعددة، ، أساليب إدارة الأزمات إعلامياً، وطرق معالجة وسائل الإعلام للأزمات. والشائعات وأنواعها، وطرق مواجهتها، وعلاقتها بالأزمات ،والكوارث.

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الإعلام الدولي

في هذا المقرر يدرس الطالب مفهوم الاعلام الدولي والاتصال الدولي والفرق بينهما، وسمات الاعلام الدولي ووظائفه ، ونماذج لوسائل الاعلام الدولي ، وقضايا الاعلام الدولي، والاتصال الدولي بالمنظمات الدولية، والاتصال عبر الحدود الثقافية والفلسفة التي تحكمه والمشاكل التي تواجه هذا النوع من الاتصال وإمكاناته والنهج الذي يتبعه، وذلك من خلال دراسة العلاقات المتبادلة والمتداخلة بين عملية الاتصال والعوامل الاجتماعية والسياسية والاقتصادية والثقافية التي تؤثر على الاتصال الدولي ، والتقنيات الجديدة وأثرها على الإعلام الدولي.

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Introduction to digital media platforms

The student learns about the origins of digital media, its concept and synonyms, the characteristics and advantages of digital media, the difference between digital media and traditional media, types of digital media platforms, the impact of the Internet on media outlets (press - television - public relations, marketing and advertising), digital journalism and its development and forms, communication networks. Social media as media. Digital content creation and its types

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Introduction to public relations and marketing communications

This course aims to introduce the student to the concept of public relations, its historical roots, and its various fields, and to learn about communication means such as advertising and publicity, the field of modern marketing communication, its origins, development, types, and importance as a promotional/service communication activity used by advertisers to communicate through various media. The student also learns how to use the main communication tools available in Marketing communication for a product/service among the target audience and identifying the prevailing concepts in the world of communication and marketing, theories of promotional communication and the tools used.

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Introduction to radio and television production

This course deals with the history of radio and television in the United States, Europe, and elsewhere, in addition to Egypt and the Arab world, its technological development, its structures, and the rules that govern it. The course also includes a discussion of issues and trends, and the impact of non-broadcast technological services such as cable and home video services on the radio and television industry, in addition to the components of the radio and television studio.

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Photography

This course discusses the nature and scientific and technical foundations of photography, the criteria upon which the selection of a press photo is determined, and the functions and types of press photos. This course also addresses the camera lens, types of photocopiers, and mechanical parts in photocopiers, and discusses shooting angles, types of shots, And various artistic processes to obtain creative photographs.

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Egypt’s modern and contemporary history

This course aims to study the modern and contemporary history of Egypt and to identify the most important events that the Arab Republic of Egypt went through, which led to radical changes and important repercussions on the various subsequent events, as they are episodes of connected and important historical periods and epochs, starting with Muhammad Ali assuming the rule of Egypt and passing through the various revolutions. What Egypt went through, the October War, and until now.

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Psychological & sociological approach to media

This course deals with the definition of psychology and media sociology and its relationship with other social sciences, the psychology of individuals and how to influence them in the media, the nature of the relationship between the individual and society, the forms of different social groups and the foundations of their formation, the influence of social factors on the behavior of the individual, and the way in which the concepts of submission and social identity of individuals develop.

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Citizenship and human rights

This course deals with the meaning of citizenship, the rights and foundations of citizenship, human rights and their types. It also studies the national, regional and international sources of human rights. It studies the guarantees and mechanisms for protecting citizenship and human rights. It compares the laws that deal with human rights. At the end of this course, it learns about national and international laws and legislation. Organization for human rights.

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Principles of politics and international issues

This course explains the concept of political science and its relationship to other concepts. It also discusses the concept of the state and its pillars, the theories explaining the emergence of the state and its functions, the concept of government and its types, political parties, the reasons for their establishment and their organizational structure, their functions, the tasks they perform, and their advantages and disadvantages. This course also discusses the forms The main topics of party organizations, images of the parliamentary system, conditions for voting in Egyptian law, and practical application of the most important current issues.

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Geopolitics

The course addresses the factors affecting the emergence and expansion of states, then studies the final form of the state and the resulting problems with its neighbors. It sheds light on the natural conditions and natural resources, whether mineral wealth, mining, rivers and the resulting agriculture, as well as coasts, wealth and antiquities, ..., in addition to human wealth and how to exploit and use it to serve development issues and achieve progress and well-being.

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Principles of Economics

In this course, the student studies economic systems, such as socialist systems and capitalist systems, and compares them. He explains the prevailing economic models used in global economic entities. He also studies the theory of income, job opportunities, and investment in the national economy and the public policies that affect these matters, and presents an economic vision. To advance Egypt economically.

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Scientific thinking

This course deals with the concept and characteristics of scientific thinking, the steps of logical scientific thinking to solve problems, the theories related to thinking and the mind, as well as the skills of scientific thinking, including analyzing facts, organizing ideas, defending opinions, making comparisons, deduction and extrapolation, evaluating arguments, solving issues, making decisions, identifying logical fallacies and contradictions, and training on This is done by presenting problems and trying to solve them in logical ways.

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Sustainable development  

Through his study of this course, the student learns what sustainable development is, the stages of development of its concept, its importance, its elements, goals, principles, aspects, dimensions, theories, obstacles, its negative effects on environmental development, methods of treating it and its experiences, listing the indicators indicating its existence and the role of the media in achieving it, calling for it and supporting it, and presenting some media campaigns that achieve this.

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Principles of graphic design

The course aims for the student to learn the concept of design and graphics, and the student understands the areas of use of graphic arts in the field of media, and learns about the history of visual communication and information graphics and their role in designs. In this course, the student studies the elements of design and their functions in composition and the factors influencing design such as: the idea, Subject, function, skills, tools, materials, the concept of the graphic concept, graphic design and its development, graphic designer jobs, various aspects of graphic design including work methods, foundations of graphic design, the most important graphic design programs such as Photoshop, In Design, and how to use them, elements of inspiration. Creativity and graphic design stages. At the end of the course, the student can design a project using graphic design programs.

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Public Opinion and its’ methods of measurements

This course discusses the nature, characteristics, and types of public opinion, and its relationship with the mass media. It also discusses methods for changing public opinion, the manifestations of its expression, the role of the media in forming it, propaganda and psychological warfare, and identifies the various methods for measuring public opinion, and training in conducting public opinion surveys. Concluding the results and electronic public opinion and its pros and cons.

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Mass Communication translation

This course deals with the study of the theoretical basis of translation science and the practice of translation, whether written translation or interpretation of written media texts upon review. Through this course, the student studies how to analyze text and interpret its symbols and patterns, as well as analyze the discrepancies between the structures of the Arabic and English languages, with the aim of identifying the problems and difficulties that obstruct the translation process, analyzing them and finding solutions to them, in addition to developing the student’s abilities to understand the subject of translation in an effective and logical manner. Area of ​​media specialization.

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Arabic language and its media applications

For the student to become acquainted with the styles of classical Arabic, its linguistic structures, and its literary significance, which is characterized by linguistic clarity, and to distinguish the structural and stylistic characteristics unique to the Arabic language in the language of communication, and to identify the different literary contexts and the appropriate words and structures required by each of them, and to taste the various Arabic literary expressions and taste the meaning of Creative meaning, analyzes various Arabic structures, analyzes Arabic structures and links the structures with meanings, and employs the linguistic skills he studied in literary and media texts.

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Environmental communication

The course includes the concept of the environment, the concept of environmental awareness, and the relationship between the environment and development. It also includes the most important environmental issues in Egypt and the world, the role of the media in spreading environmental awareness, and how to use the media to rationalize environmental behavior. It also includes the audience for environmental media, the characteristics of the environmental media message, and the communicator in environmental media. And climate change, which increases interest in the environment.

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Media production management

This course includes an introduction to management as a science and art, the principles of management science and its functions, and a comprehensive look at the major media institutions in our contemporary society and the principles and theories that govern their work and practices. This curriculum also covers production considerations, administrative structures, the leadership that manages them, the technology that governs their work, financial issues and matters, and the surrounding market study.

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Media and national identity

This course aims to introduce the concept, importance and types of identity, present the Egyptian identity and its roots that go deep into history and its Arab extension, review the most important problems and crises that threaten national unity with collapse, in addition to ways to support the cultural identity of Arab society, explain national and national plans and promote the positive ideas and values ​​​​prevailing in Society, providing applied models for local and Arab issues.

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Communication and development

This course generally aims to know the relationship between mass and personal means of communication and development issues, and how the means of communication address these problems, and the extent of their contribution to finding solutions, by introducing the concept of development and its types, social change, the traditional functions of development media, and the role of the means of communication in creating Change and dissemination of innovations and new ideas, examples of uses of media in addressing development problems in Egyptian and international society.

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Principles of Aesthetics

In this course, the student studies the concept of art, the concept of beauty, the written arts such as (poetry, short stories, novels, written theatre), the visual arts (theatre, cinema, opera), and the plastic and musical arts. Studying some aspects of aesthetics, its trends, facts, the meaning of beauty, standards of beauty, the beautiful and the ugly in art, and presenting illustrative examples of previous images to clarify the image for the student.

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Art history

In this course, the student learns what the various arts are and their relationships to the historical periods in which they appeared, the history of the arts of engraving and intaglio printing, and also learns an explanation of how the arts of intaglio printing originated and developed in Europe. It also studies the most important pioneers of intaglio printing in the Middle Ages and their most important works printed in intaglio in different eras, especially in Egypt and the Arab world.

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Tourism and hotel management

This course aims to provide students with skills for managing tourism and hotel facilities and organizations, analyzing the work environment, whether internal or external, and learning the various stages of the administrative process in hotel and tourism facilities, which include planning, organizing, coordinating, hiring, directing, monitoring, controlling, and evaluating performance. This course also enables students to learn about the nature of investment and work in the tourism and hospitality sector, learn about classifications of hotel establishments, analyze the weak points and problems they face within this sector, analyze their organizational structures, and develop appropriate strategies and executive plans required to achieve goals, follow up and control them.

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Media Law & Ethics

This course provides the student with the opportunity to learn about the ethics of the media profession, the types and forms of ethics codes, freedom of thought and expression of opinion, freedom of the press and media, and Egyptian press legislation. It also discusses how censorship and control of media content is carried out, and the protection of private life between legal and ethical regulation. To Internet crimes, publishing crimes, the right of reply and correction in the press and radio, and electronic rights and responsibilities.

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Introduction to theater and cinema

In this course, the student studies a historical overview of the development of theater and cinema, types of plays, types of theater and the goals of each type, its importance socially and culturally, functions of theater and cinema, dramatic structure in theater and cinema., elements of theater: text, actor, decor, clothing, lighting, director. Studying different models of it to identify its components. Essentials of film production.

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Introduction to Mass Communication Research

This course aims to know how to choose a research problem, review previous studies, define the research problem and analyze it, build hypotheses, develop a research design, design exploratory research, learn about the types of media research, learn about the data collection tool, types of samples, test validity and reliability, sampling, write a research report, and process data using a computer. At the end of this course, the student can apply the stages of research from the conception stage to the application stage.

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Cyber security

This course aims to introduce the student to the foundations of digital security on the Internet, and learn about international trends to enhance and support cybersecurity, methods of privacy on the Internet, steps and applications of protection on the Internet, in addition to identifying information hacking and its danger to Egyptian national security. At the end of the course The student can implement security steps and applications on the Internet, and secure personal accounts on social networks.

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The production of digital media content  

The course aims to introduce the student to the nature of digital media content and its elements, and to identify the dimensions and motives that necessitate the trend towards creating digital media content, in addition to identifying the structure of content creation and its components, the elements of achieving content creation, displaying and evaluating content, and the skills of writing effective content on social media sites, and training. To produce digital content on social media sites.

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Principles of statistics and its media applications

Introduction to statistics, data dumping, data representation, some statistical measures used such as measures of central tendency, measures of dispersion and correlation coefficients, tests of statistical hypotheses, for differences between means, analysis of variance, regression and correlation analysis, samples, determining their sizes and methods of selecting them, time series, applications of statistics. In media research. Practical training for students to perform statistical operations, enter data, perform some processing on it, and extract results using one of the computer programs used in statistical analysis.

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Political communication

This course provides the student with the opportunity to study the role that the media plays in the political process. This course includes topics including the history and emergence of political media, the role played by traditional and digital media in their general sense in the world of politics, and the extent of their influence and influence in this regard. The course also reviews how media strategies emerge, the path of their development, and how they emerge. In this course, political advertising campaigns are discussed and analyzed.

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Digital Media theories

This course aims to introduce students to media theories that explain the effects of media, the process of persuasion and its elements, and the results of scientific research on each element of communication, such as the communicator, message, medium, audience, and influence. In this course, the student studies the development of scientific efforts to reach independent theories in communication sciences and the most prominent theories explaining the direct and indirect effects of the media on the individual and society. As well as theories explaining the functions of media in society, presenting modern digital theories such as the public sphere, the richness of the media and symbolic interaction, and searching for new things in this field and continuous updating. Through this course, students’ critical capabilities are developed in the field of analysis and criticism of various media theories.

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International communication

In this course, the student studies the concept of international media and international communication and the difference between them, the characteristics and functions of international media, models of international media, issues of international media, international communication with international organizations, communication across cultural borders, the philosophy that governs it, the problems facing this type of communication, its capabilities and the approach it follows. This is done by studying the mutual and overlapping relationships between the communication process and the social, political, economic and cultural factors that affect international communication, and new technologies and their impact on international media.

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Media and crisis management

In this course, the student studies the concept of crisis and disaster and the difference between them and other concepts close to them. The elements of the crisis and its stages, the features and characteristics of crises, the types of crises, and also addresses the role and plans of the media in confronting crises in their various stages, methods of managing crises in the media, and ways the media handle crises. Rumors, their types, ways to confront them, and their relationship to crises and disasters.

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