Bylaw of the faculty of Mass Communication for the academic year 2023

The First level “all programs”

The General& Communication Requirements (Compulsory courses)

28 Credit Hours for 12 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
UGE 01 English Language 1 2 6 1st ………
UGA 03 Arabic Language 1 2 2 1st ………
UEC 01 Computer Skills and Programming Concepts I 2 1 2 1st ………
DCOM 100 Introduction to digital media platforms 3 2 2 1st ………
DCOM 102 Introduction to public relations and marketing communications 3 2 2 1st ………
DCOM 101 Introduction to radio and television production 3 2 2 1st ………
UC 01M Communication skills 2 1 2 1st ……….
UEC 02 Computer skills and programming concepts 2 2 1 2 1st UEC 01
DCOM 103 Photography 3 1 4 1st
PUB 100 Egypt’s modern and contemporary history 2 2 1st ………
PUB 101 Psychological & sociological approach to media 2 2 1st
PUB 102 Citizenship and human rights 2 2 1st
الإجمــــالي 28

Social Sciences General Requirements (Optional courses)

6 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 104 Principles of politics and international issues 2 2 1st ………
PUB 105 Geopolitics 2 2 1st ………
PUB 106 Principles of Economics 2 2 1st ………
PUB 107 Scientific thinking 2 2 1st
PUB 108 Sustainable development 2 2 1st  
Total 6

The Second Level “all programs”

The General & Communication Requirements (Compulsorycourses)

14 Credit Hours for 5 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 200 Principles of graphic design 3 1 4 2nd ……….
DCOM 201 Public Opinion and its’ methods of measurements 3 2 2 2nd ………
DCOM 202 Mass Communication translation 3 2 2 2nd ……….
UGE 02 English Language 2 2 6 2nd UGE 01
DCOM 203 Arabic language and its media applications 3 2 2 2nd UGA 03
Total 14

 

The General & Communication Requirements (Optionalcourses)

4 Credit Hours for 2 Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 205 Environmental communication 2 2 2nd ………….
DCOM 206 Media production management 2 2 2nd ………….
DCOM 207 Media and national identity 2 2 2nd
DCOM 208 communication and development 2 2 2nd
Total 4

 

 

Elective free courses

2 Credit Hours for 1 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 200 Principles of Aesthetics 2 2 0 2nd
PUB 201 Art history 2 2 0 2nd ……..
Total 2

 

  1. Digital Media Platforms Program :

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 200 News in the media platforms 3 2 2 2nd DCOM  100
DMP 201 Digital photographing techniques 3 2 2 2nd DCOM  103
DMP 202 Editing the content of media platforms 3 2 2 2nd DCOM  100
DMP 203 Citizen and social network mass communication 3 2 2 2nd DCOM  100
Total 12

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 204 Services journalism 3 2 2 2nd …………
DMP 205 Specialized digital mass communication 3 2 2 2nd …………
Total 3
  1. Public Relations, Advertising and Marketing communications Program:

 

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 200 Principles  of Digital  Marketing 3 2 2 2nd DCOM  102
PRAM 201 Principles  of Digital Advertising 3 2 2 2nd DCOM  102
PRAM 202 Planning in Public  Relations 3 2 2 2nd DCOM  102
PRAM 203 Integrated  Marketing  Communications 3 2 2 2nd DCOM  102
Total 12

 

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 204 Advertising agencies 3 2 2 2nd
PRAM 205 Creativity in advertising and marketing 3 2 2 2nd …………
Total 3
  1. Digital Broadcasting & Television production program:

 

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 200 Programs Presenting in Radio and TV 3 2 2 2nd DCOM  101
DBTV 201 Script Writing for Broadcasting Programs 3 2 2 2nd DCOM  101
DBTV 202 Diction and Phonetics 3 2 2 2nd DCOM  101
DBTV 203 Principles of Broadcasting Production 3 2 2 2nd DCOM  101
Total 12

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

 

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 204 Films and TV Programs Criticism 3 2 2 2nd ……….
DBTV 205 Specialized Radio Programs 3 2 2 2nd
Total 3

The Third Level “all programs”

The General & Communication Requirements (Compulsory courses)

10 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM  300 Media Law & Ethics 3 2 2 3rd ………
UGE 03 English language 3 2 6 3rd UGE 02
DCOM 301 Introduction to Mass Communication Research 3 2 2 3rd ………
DCOM 302 Digital Media theories 2 2 3rd ………
Total 10

 

The General & Communication Requirements (Optional courses)

2 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 303 Political communication 2 2 3rd
DCOM 304 Cyber security 2 2 3rd ……..
DCOM 305 the production of digital media content 2 2 3rd
DCOM 306 principles of statistics and its media applications 2 1 2 3rd
Total 2

 

Free optional courses

2 Credit Hours for 1courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PUB 300 Tourism and hotel management 2 2 3rd
PUB 301 Introduction
to theater and cinema
2 2 3rd ……..
Total 2

 

First : Digital Media Platforms Program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 300 Producing and designing the electronic websites 3 2 2 3rd
DMP 301 Editing and hosting the news programs websites 3 2 2 3rd
DMP 302 Information journalism 3 2 2 3rd
DMP 303 Producing the multimedia 3 2 2 3rd
DMP 304 Media platforms management 3 2 2 3rd
DMP 305 Montage principles 3 2 2 3rd ……..
Total 18

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 306 Specialized research in digital platform media 3 2 2 3rd
DMP 307 News agencies 3 2 2 3rd
Total 3

 

  1. Social Platforms Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
SMP 300 Program Production for Digital Platforms 3 2 2 3rd ………
SMP 301 Podcast for Digital Platforms 3 2 2 3rd ………
Total 6

 

  1. Digital journalism production Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DJP 300 News reporter and news reports 3 2 2 3rd ………
DJP 301 Mobile journalism 3 2 2 3rd ………
Total 6

 

Second: Public Relations, Advertising and Marketing communications Program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 300 Reputation and prestige  Management 3 2 2 3rd ………
PRAM 301 Marketing and Public Relations  Management 3 2 2 3rd
PRAM 302 Media and Advertising Campaigns  Production 3 2 2 3rd
PRAM 303 Artificial  Intelligence in Marketing  and Public Relations 3 2 2 3rd
PRAM 304 Event Planning  and Sponsorship 3 2 2 3rd
PRAM 305 Crisis  Management  in Organizations 3 2 2 3rd ………
Total 18

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 306 The art of persuasion and negotiation 3 2 2 3rd
PRAM 307 International Public Relations 3 2 2 3rd
Total 3
  1. Digital advertising Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DAD 300 Advertising  Design Techniques 3 2 2 3rd ………
DAD 301 Interactive  Advertising 3 2 2 3rd ………
Total 6

 

  1. ​ Digital Public Relations Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DPR 300 Fundamentals  of Digital  Public  Relations 3 2 2 3rd ………
DPR 301 Writing in Digital  Public  Relations  field 3 2 2 3rd ………
Total 6

 

  1. Digital Marketing Communications Track

The Specialization Requirements (Compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMC 300 Customer  Relationship  Management 3 2 2 3rd ………
DMC 301 Public  relations  Marketing 3 2 2 3rd ………
Total 6

 

Third: Digital Broadcasting & Television production program

The Specialization Requirements (Compulsory courses)

18 Credit Hours for 6 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 300 Radio Scriptwriting 3 2 2 3rd
DBTV 301 TV Drama Production 3 2 2 3rd
DBTV 302 Radio and TV Advertisements Production 3 2 2 3rd
DBTV 303 TV Lighting and Shooting 3 2 2 3rd DCOM  103
DBTV 304 Principles of Editing and Mixing 3 2 2 3rd
DBTV 305 Documentaries Production 3 2 2 3rd
Total 18

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 306 Economics and Management of TV Production 3 2 2 3rd
DBTV 307 Special topic on radio and television 3 2 2 3rd
Total 3

 

  1. ​Television production Track

The Specialization Requirements (compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DTV 300 Digital Editing 3 1 4 3rd DBTV 304
DTV 301 Graphics and Animations Design 3 2 2 3rd DCOM  200
Total 6

 

  1. Digital production Track

The Specialization Requirements (compulsory courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DR 300 Podcast and Digital Radio 3 2 2 3rd ………
DR 301 Digital Radio Programs Production 3 2 2 3rd ………
Total 6

Fourth level “all programs”

The General & Communication Requirements (Compulsory courses)

4 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DCOM 400 Media and crisis management 2 2 0 4th ………
DCOM 401 International communication 2 2 0 4th ………
Total 4

 

First : Digital Media Platforms Program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMP 400 Digital story narrative 3 2 2 4th ………
DMP 401 Producing investigative reports 3 2 2 4th
DMP 402 Marketing digital content 3 2 2 4th
Total 9
  1. Social Platforms Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
SMP 400 Advanced Directing and Editing 3 2 2 4th DMP 305
SMP 401 Social media skills 3 2 2 4th ………
SMP 402 Artificial intelligence application in digital Platforms 3 2 2 4th
SMP 403 Graduation projects 3 6 4th
Total 12

 

  1. Digital journalism production Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Course

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DJP 400 Videography production for news sites 3 2 2 4th ………
DJP 401 Information designs 3 2 2 4th ………
DJP 402 Artificial intelligence application in journalism 3 2 2 4th
DJP 403 Graduation projects 3 6 4th
Total 12

 

Second: Public Relations, Advertising and Marketing communications Program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
PRAM 400 Social  Responsibility  programs  in Organizations 3 2 2 4th
PRAM 401 Promotion and consumer behavior 3 2 2 4th
PRAM 402 Protocol  and Ceremonies 3 2 2 4th
Total 9
  1. Digital advertising Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DAD 400 Trademark Management 3 2 2 4th
DAD 401 Digital Advertising Production 3 2 2 4th
DAD 402 Advertising  on digital  platforms 3 2 2 4th
DAD 403 Graduation projects 3 6 4th
Total 12
  1. ​ Digital Public Relations Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DPR 400 Digital Public  diplomacy 3 2 2 4th
DPR401 The contact  person in Digital  Public Relations 3 2 2 4th
DPR 402 Management  of Digital  Platforms for Organizations 3 2 2 4th
DPR 403 Graduation projects 3 6 4th
Total 12
  1. Digital Marketing Communications Track

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DMC 400 Artificial  Intelligence  Applications  in Marketing  Communications 3 2 2 4th
DMC 401 Market  Research 3 2 2 4th
DMC 402 Contemporary  Trends in Marketing 3 2 2 4th
DMC 403 Graduation projects 3 6 4th
Total 12

 

Third: Digital Broadcasting & Television production program

The Specialization Requirements (Compulsory courses)

9 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DBTV 400 Radio and TV Directing 3 2 2 4th
DBTV 401 Audio and Visual Techniques 3 2 2 4th
DBTV 402 Media Campaigns Production 3 2 2 4th
Total 9

 

  1. ​Television production Track

The Specialization Requirements (compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DTV 400 A Artificial Intelligence Application in TV Production 3 2 2 4th
DTV 401 Virtual Studio 3 2 2 4th
DTV 402 Digital TV Platforms 3 2 2 4th
DTV 403 Graduation projects 3 6 4th
Total 12
  1. Digital production Track

The Specialization Requirements (compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Lecture Practical Level pre-requisite
DR 400 Scriptwriting and Preparation of Digital Radio Programs 3 2 2 4th
DR 401 Mixing Music and Sound Effects 3 2 2 4th
DR 402 Dubbing and Voice Over 3 2 2 4th
DR 403 Graduation projects 3 6 4th
Total 12

Bylaw of the faculty of Mass Communication for the academic year 2018

The General & Communication Requirements (Compulsory courses)

21 Credit Hours for 9 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
UGE (01) English Language (1) 2 6 1st ——–
GEN (100) Egypt’s modern and contemporary history 2 2 1st ——–
UGA (03) Arabic Language(1) 2 2 1st ——–
UEC (01) Computer skills and programming Concepts (1) 2 1 2 1st ——–
COM (100) Introduction to Journalism 3 2 2 1st ——–
COM (101) Introduction to Public Relations and advertisement 3 2 2 1st ——–
UC (01)M Communication skills 2 1 2 1st ———
COM (102) Introduction to Broadcasting 3 2 2 1st ——–
UEC (02) Computer skills and programming Concepts (2) 2 1 2 1st UEC (01)
Total 21

 

Social Sciences General Requirements (Optional courses)

4 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(101)_M Comparative Politics 2 1 2 1st ——–
GEN(102)_M Introduction to psychology 2 2 1st ——–
GEN(103)_M Introduction to economics 2 2 1st ——–
GEN(104)_M Introduction to Sociology 2 2 1st ——–
Total 4

 

The General & Communication Requirements (Optional courses)

6 Credit hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(103) Communication and Development 3 3 1st ——–
COM (104) speech communication 3 2 2 1st ——–
COM(106) Psychological approach to media 3 3 1st ——–
Total 6  

The Second Level “all programs”

The General & Communication Requirements (Compulsory courses)

14 Credit Hours for 5Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (200) Public Opinion and its’ methods of measurements 3 2 2 2nd ——–
COM (201) Theory and Process of Communication 3 2 2 2nd ——–
COM(202) Introduction to Mass Communication Research 3 2 2 2nd ——–
UGE (02) English Language (2) 2 6 2nd UGE (01)
GEN(200) Arabic language and its literature 3 2 2 2nd UGA(03)
Total 14  

 

The General & Communication Requirements (Optionalcourses)

3 Credit Hours for 1 Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(201)_M Mass Communication translation 3 2 2 2nd ——–
GEN(202)_M Scientific Thinking 3 2 2nd ——–
Total 3

 

First : Journalism and digital publishing

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
JOR(200) Editorial Press 3 2 2 2nd COM (100)
JOR (201) Photojournalism 3 2 2 2nd
JOR(202) Journalism History 3 2 2 2nd
JOR(203) News and Sources 3 2 2 2nd COM (100)
Total 12

 

The Specialization Requirements (Optionalcourses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
JOR(204) Print production 3 2 2 2nd
JOR(205) Citizen journalism 3 2 2 2nd ———-
JOR(206) Press Reports 3 2 2 2nd ———-
Total 3

 

Second: Public Relations and Marketing Communications:

The Specialization Requirements (Compulsorycourses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRAD (200) Writing for Public Relations 3 2 2 2nd
PRAD (201) Planning for Public Relations 3 2 2 2nd
PRAD (202) Introduction to marketing communication 3 2 2 2nd
PRAD (203) Principles of advertising 3 2 2 2nd
Total 12

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRAD (204) Persuasion 3 2 2 2nd
PRAD (205) Electronic marketing on the internet 3 2 2 2nd ————
PRAD (206) Negotiation science 3 2 2 2nd ————
Total 3

 

ThirdRadio & Television Division

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RTV (200) Script writing for Broadcasting programs 3 2 2 2nd
RTV (201) Basics of radio and TV Production 3 2 2 2nd
RTV (202) Radio and Television news programs 3 2 2 2nd
RTV (203) Hosting programs in radio and TV 3 2 2 2nd
Total 12

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RTV (204) Radio and Television technology 3 2 2 2nd ———
RTV (205) Camera basics /essentials 3 2 2 2nd
RTV (206) Picture & Voice techniques 3 2 2 2nd ———
Total 3

 The Third Level “all programs”

The General & Communication Requirements (Compulsory courses)

11 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(300) Media Law& Ethics 3 2 2 3rd ———
UGE (03) English language (3) 2 6 3rd UGE(02)
COM(301) Quantitative and Qualitative Research 3 2 2 3rd ———
COM(302) Audios and Recitation 3 2 2 3rd ———
Total 11

 

The General & Communication Requirements (Optional courses)

3 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM(303) Principles of statistics and their media applications 3 3 3rd ———
COM(304) Media operations and management 3 3 3rd
COM(305) Media and global awareness 3 3 3rd ———
Total 3

 

Free optional courses

2 Credit Hours for 1courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN(300) Tourism and hotel management 2 1 2 3rd ———
GEN (301) Basics of beauty science 2 1 2 3rd
GEN (302) The Arts history 2 1 2 3rd ———
Total 2

 

First : Journalism and digital publishing

  • Journalism path

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(300) Journalism Laboratory 3 6 3rd
PRS(301) News reporting 3 2 2 3rd
PRS(302) Press campaigns 3 2 2 3rd
PRS(303) Journalism: Layout and Design 3 2 2 3rd
PRS(307) Field training 11 22 3rd
Total 23

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(304) Press and printing technology 3 2 2 3rd
PRS(305) Specialized press 3 2 2 3rd ————
PRS(306) Multimedia production 3 2 2 3rd ————
Total 3

 

  • Digital publishing path:

The Specialization Requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (300) Electronic media Laboratory 3 6 3rd
EMED (301) Website design 3 2 2 3rd
EMED (302) Media photography and moving pictures 3 2 2 3rd
EMED (303) Electronic journalism Production 3 2 2 3rd
EMED (307) Field training 11 22 3rd
Total 23

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (304) Electronic media management 3 2 2 3rd
EMED (305) Writing for the web 3 2 2 3rd
EMED (306) Online info graphics 3 2 2 3rd
Total 3

 

Second:    Public Relations and Marketing Communications:

(1) Public Relations path

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PR (300) Advertising &Public Relations Laboratory 3 6 3rd
PR (301) Public Relations strategies 3 2 2 3rd
PR (302) Public relations information theory 3 2 2 3rd
PR (303) Media campaigns in public relations 3 2 2 3rd
PR (307) Field training 11 22 3rd
Total 23

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PR  (304) Communicator in Public Relations 3 2 2 3rd
PR  (305) Planning and sponsoring the event 3 2 2 3rd —————
PR (306) Managing crisis in Public Relations 3 2 2 3rd
Total 3

 

(2) Marketing communication path

The Specialized requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
MC (300) Marketing communication Laboratory 3 6 3rd
MC (301) Integrated marketing communications 3 2 2 3rd —————
MC (302) Marketing and media strategies 3 2 2 3rd
MC (303) Production of advertising campaigns 3 2 2 3rd
MC (307) Field training 11 22 3rd
Total 23

 

The Specialized requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
MC (304) Market research 3 2 2 3rd
MC (305) Feasibility study 3 2 2 3rd —————
MC (306) Advertising design and production 3 2 2 3rd
Total 3

 

ThirdRadio & Television Division

  • Radio path :

The Specialization Requirements (Compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(300) Radio Laboratory 3 6 3rd
RAD(301) Script writing for Radio 3 2 2 3rd ————
RAD(302) Directing and Editing 3 2 2 3rd
RAD(303) Documentary programs production 3 2 2 3rd
RAD(307) Field training 11 22 3rd
Total 23

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(304) Radio journalism 3 2 2 3rd
RAD(305) Electronic media programs 3 2 2 3rd ———–
RAD(306) Drama in the radio 3 2 2 3rd ———–
Total 3

 

  • Television production path:

The Specialization Requirements (compulsory courses)

23 Credit Hours for 5 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(300) TV production Laboratory 3 6 3rd
PTV(301) Script writing for TV 3 2 2 3rd ———–
PTV(302) Documentary film and programs production 3 2 2 3rd RTV(201)
PTV(303) Directing and editing 3 2 2
PTV(307) Field training 11 22 3rd
Total 23

 

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(304) Advanced TV production 3 2 2 3rd
PTV(305) Lighting and television shooting 3 2 2 3rd ———–
PTV(306) Film and television criticism 3 2 2 3rd
Total 3

Fourth level “all programs”

The General& Communication Requirements (Compulsory courses)

12 Credit Hours for 4 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (400) Media and crisis management 3 2 2 4th ——–
COM (401) International communication 3 2 2 4th ——–
COM (402) Propaganda and psychological war 3 2 2 4th ——–
COM (403) Media literacy 3 2 2 4th ——–
Total 12

 

The General Communication Requirements (optional courses)

6 Credit Hours for 2 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
COM (404) Media and national Arab identity 3 2 2 4th ——–
COM (405) Environmental communication 3 2 2 4th ——–
COM (406) Political communication 3 2 2 4th ——–
Total 6

 

Free Requirements (optional courses)

2 Credit Hours for 1 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
GEN (400) Artistic appreciation 2 1 2 4th ——–
GEN (401) Introduction to fine arts 2 1 2 4th ——–
GEN (402) Graphic and animation 2 1 2 4th ——–
Total 2

 

First : Journalism and digital publishing

  • Journalism path

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(400) Investigation writing 3 2 2 4th
PRS(401) Graduation project 6 12 4th
PRS(403) News agencies 3 2 2 4th
Total 12

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS(405) Editorial writing 3 2 2 4th
PRS(406) Press economics and management 3 2 2 4th ————
PRS(407) Business journalism 3 2 2 4th ————
Total 3

 

  • Digital publishing path:

The Specialization Requirements (compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PRS (400) Investigation writing 3 2 2 4th
EMED (401) Graduation project 6 12 4th
PRS (403) News agencies 3 2 2 4th
Total 12

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
EMED (403) Electronic press design and layout 3 2 2 4th
EMED (404) Online magazine design and layout 3 2 2 4th
EMED (405) Reporting public affairs 3 2 2 4th
Total 3

 

Second: Department of Public Relations and Marketing Communications:

(1) Public Relations path:

Compulsory Specialization Requirements

12 Credit Hours for 3 Courses

Subject code Name of subject Number of credit hours theoretical practical level pre-requisite
PR (400) Reputation management 3 2 2 4th
PR (401) Graduation Project 6 12 4th
PR (403) Advertising agencies 3 2 2 4th
Total 12

 

Optional specialization requirements

3 Credit Hours for one Course

Subject code Name of subject Number of credit hours theoretical practical Level pre-requisite
PR (405) Protocol and protocol 3 2 2 4th  
PR (406) International Public Relations 3 2 2 4th  
PR (407) Public relations in industrial and educational institutions 3 2 2 4th  
Total 3  

 

1) Marketing communication path:

Compulsory Specialization Requirements

12 Credit Hours for 3 Courses

Subject code

Name of subject

Number of credit hours theoretical practical Level pre-requisite
MC(400) Tourism and hotel marketing 3 2 2 4th
MC (401) Graduation Project 6 12 4th
PR (403) Advertising agencies 3 2 2 4th
Total 12

 

Optional specialization requirements

3 Credit Hours for one Course

Subject code Name of subject Number of credit hours Theoretical Practical Level pre-requisite
MC (404) Sales and sales activation 3 2 2 4th  
MC (405) Contemporary Topics in Marketing 3 2 2 4th  
MC (406) International marketing 3 2 2 4th  
Total 3  

 

ThirdRadio & Television Division

  • Radio path :

The Specialization Requirements (Compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(400) Marketing the radio product 3 2 2 4th
RAD(401) Graduation project 6 12 4th
RAD(403) Advanced directing 3 2 2 4th
Total 12

 

The Specialization Requirements (Optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
RAD(405) Internet radio 3 2 2 4th
RAD(406) External radio station 3 2 2 4th ———–
RAD(407) Specialized radio programs 3 2 2 4th ———–
Total 3

 

  • Television production path:

The Specialization Requirements (compulsory courses)

12 Credit Hours for 3 Courses

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(400) TV product marketing 3 2 2 4th
PTV(401) Graduation project 6 12 4th
PTV(403) Production of television drama 3 2 2 4th
Total 12

 

The Specialization Requirements (optional courses)

3 Credit Hours for one Course

Course Code Course Title Credit Hours Theoretical Practical Level Pre-requisite
PTV(405) Economics and management of television production 3 2 2 4th
PTV(406) Live television video shooting 3 2 2 4th ———–
PTV(407) Virtual studio 3 2 2 4th
Total 3