International Boost for PUA

PUA’s Faculty of Tourism and Hotel Management announced the appointment of the internationally renowned scholar Prof. Peter P. Liu as an Honorary Research Fellow. This strategic move strengthens the Faculty’s global standing and bolsters its scientific research framework. Prof. Liu is a prominent figure in organizational behavior, managerial psychology, and marketing, holding positions as an Associate Professor at Huaibei Normal University in China, a Distinguished Professor at Panyapiwat Institute of Management in Thailand, and an external doctoral examiner at UCSI in Malaysia.

His academic record features groundbreaking research in leadership and strategic management published in top-tier international journals such as Technological Forecasting and Social Change and Psychology & Marketing. This collaboration opens new horizons for academic exchange in innovation and entrepreneurship, leveraging his extensive editorial expertise in prestigious global journals. Attracting such world-class talent reflects the Faculty’s vision of integrating international expertise into the local educational environment, ensuring the advancement of academic research quality and expanding its impact on the tourism and hospitality sectors.