Tourism & Languages: Discourse, Identity and Narrative
2nd and 3rd of December, 2026
| Day 1 – 2/12/2026 Mohamed Ragab Hall, PUA |
|
| Time | Session |
| 09:00 – 10:00 | Registration |
| 10:00 – 10:30 | Opening Ceremony |
| 10:30 – 11:00 | Honor Speeches |
| 11:00 – 11:30 | Keynote Address (1) “The Future of Tourism in the Era of Digital Transformation” |
| 11:30 – 12:00 | Keynote Address (2) “Al-Andalus, an increasingly contemporary historical reality: Between historical reality and myths” |
| 12:00 – 12:30 | Keynote Address (3) Languages of Belonging: Multilingualism, Inclusion and Narratives of Place |
| 12:30 – 13:00 | Coffee Break |
| 13:00 – 13:45 | Panel I Speaking to the World Marketing & Branding Across Languages |
| 13:45 – 14:30 | Panel II Stories That Make Places Matter Storytelling & Narratives in Tourism |
| 14:30 – 15:15 | Panel III Speaking the Future Digital Tourism & Linguistic Innovation |
| 15:15 – 15:45 | Expert Insights Debate |
| 15:45 – 16:15 | Expert Insights Debate |
| 16:15 – 16:30 | Closing and Recommendations |
| 16:30 | Lunch |
| Day 2 – 3/12/2026 | |
| Time | Session |
| 10:00 – 11:30 | Parallel Research Track I Speaking the Future Digital Tourism & Linguistic InnovationParallel Research Track II Speaking to the World Marketing & Branding Across Languages |
| 11:30 – 12:00 | Coffee Break |
| 12:00 – 13:30 | Parallel Research Track III Stories That Make Places Matter Storytelling, Identity & Destination NarrativesParallel Research Track IV Voices Worth Preserving Heritage Languages & Tourism Preservation |