Welcome Message

On behalf of Pharos University in Alexandria, the Faculty of Tourism and Hotel Management and the Faculty of Languages and Translation are pleased to welcome you to the International Conference “Tourism and Language: Discourse, Identity and Narrative.” The conference aims to foster scholarly exploration, encourage originality, and open new directions of inquiry at the meeting point of two dynamic fields.

The conference will bring together scholars, researchers, and practitioners from around the world to examine how language shapes, reflects, and transforms the tourism experience. Through the lenses of discourse, identity, and narrative, participants will explore ideas, research, and practices that illuminate how tourism is communicated, imagined, and lived across cultures.

Join us on 2nd-3rd December 2026 at Mohamed Ragab Hall, Pharos University, in Alexandria, Egypt.

We look forward to your attendance and active participation in this enriching event. Together, let us harness innovation, embrace technology, and champion sustainability as we explore connections, shape narratives, and build identities.

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