Sustainable Destination Development: How to Measure Success

PUA’s Faculty of Tourism and Hotel Management achieved another remarkable milestone by hosting a virtual session, titled “Sustainable Destination Development: How to Measure Success.” The session was presented by the renowned Professor Alastair Morrison, a distinguished Research Professor at the University of Greenwich in London, UK, CEO of Belle Tourism International Consulting (BTI), Co-Editor-in-Chief of the International Journal of Tourism Cities (IJTC), and formerly a Professor Emeritus at Purdue University, USA.

Prof. Morrison is among the world’s top five contributors to academic journals in tourism and hospitality management. He published around 300 academic articles, over 50 research monographs, and five leading books on tourism marketing and development.

His valuable insights greatly benefited the staff members interested in sustainable tourism research. Additionally, it enriched students’ learning experiences by incorporating diverse teaching styles and methodologies from around the world.