Encouraging Students to Participate in the “Ala El-Qad” Competition

PUA’s Faculty of Mass Communication invites its students across all academic years and departments to participate in the “Ala El-Qad” campaign competition. Held in dedication to the International Conference (Cairo Water Week) under the auspices of the Ministry of Water Resources and Irrigation, this initiative aligns with national efforts to rationalize water consumption and preserve resources.

The competition offers students a practical platform to apply their academic skills by crafting impactful awareness messages. Submissions require designing an integrated media campaign that includes the following creative formats:

• Visual Production: Preparing an innovative awareness video.
• Print and Digital Production: Designing a compelling promotional poster.
• Audio Production: Recording an impactful radio spot.

This competition serves as a real launchpad for the Faculty’s youth to showcase their talents in broadcasting, public relations, and journalism, while contributing to pressing environmental causes.