Content Creation and Directing Skills
Students from PUA’s Faculty of Mass Communication participated in specialized training courses organized by the Higher Institute of Media at El Shorouk Academy. Held on the sidelines of El Shorouk 10th Festival for Media Student Creativity, these sessions aimed to bolster students’ practical skills and connect them with professional field expertise.
The students engaged in an intensive training program that included a course on “Content Creation and the Art of Influence,” focusing on audience engagement and effective messaging. Additionally, they attended a “Television Directing” course led by director Maya Ashraf Zaki, which explored modern directing techniques and behind-the-camera craftsmanship. Such participations aim to broaden students’ creative horizons and prepare them for the labor market through direct interaction with experts and peers from various Egyptian universities.
