Adobe Illustrator Workshop

PUA’s Faculty of Arts and Design hosted a specialized workshop titled “Utilizing Adobe Illustrator as a Design Tool for Promotional Posters,” supervised by the Student Activities Department. The initiative aimed to support practical activities and develop students’ digital skills, focusing on vector graphics fundamentals and the mechanisms of building professional, integrated advertising posters.

The training sessions covered strategies for color scheme selection, typography coordination, and the effective employment of visual elements to strengthen the advertising message and capture audience attention. The event saw significant engagement through direct practical applications using “Adobe Illustrator,” enabling students to gain modern technical expertise in handling software tools to produce innovative promotional designs. This step is part of the Faculty’s ongoing efforts to link students’ artistic skills with the modern software techniques required by the graphic design and advertising labor market.