The Graphic Department of the Faculty of Arts and Design organized a lecture entitled (Signage: Science and Reality). The lecture was delivered in the presence of Prof. Dr. Maha Al-Boqsmaty, Professor of Graphic Design and Communication, and T. A. Salma Farrag, Assistant Lecturer, Graphics Department and Mr. Ahmed Abd El Naby, Owner of Masar Sign Systems Co. and its team.


The lecture tackled several topics in relation to the Symbols and Signs Design course. For instance, it discussed the classification of signs, their types as defined in the Egyptian market, the shortcomings of the Egyptian market, the role of the industrial designer, his connection with the graphic designer, the materials from which the signage are made and their reflection on cost.


The lecture was also followed by a demonstration for ready-made models of signage made from different materials.