Responsible AI in Media

PUA’s Faculty of Mass Communication held a lecture titled “Boundaries of Ethical and Responsible Use of Artificial Intelligence in Media”. Held under the auspices of PUA’s Student Activities Department, the session aimed to heighten professional awareness among students and prepare them for modern technological workflows.

The lecture addressed the critical necessity of responsible AI adoption in journalism amidst rapid digital transformations impacting content creation, newsroom production mechanisms, and information verification across media platforms. Presenters underscored key ethical and professional benchmarks required when implementing AI tools in media production, paramount among which are adherence to credibility, accuracy, respect for privacy and intellectual property, and combating media disinformation. The session further emphasized transparency and the indispensable role of human oversight in verifying and fact-checking content prior to publication.

This lecture aligns with the Faculty’s ongoing commitment to navigate digital shifts in media industries. The Faculty continues to host educational sessions that equip emerging journalists with digital tools while instilling core principles of journalistic integrity and civic responsibility.