It is with great pleasure that PUA’s Faculty of Pharmacy welcomes Dr. Rana Mohsen, as a keynote speaker at the 4^th PUA International Conference Perspectives in Pharmaceutical Sciences, “Digitalization and Sustainability”(ICPPS-2024). Dr. Rana Mohsen has graduated from PUA’s Faculty of Pharmacy before starting her journey into marketing and entrepreneurship. In 2017, she established her own agency,  for healthcare digital marketing and branding solutions. Soon enough, the agency has become an industry leader in medical digital marketing, packaging, and communications in Egypt and the MENA region. Currently, she works as a strategist and brand development consultant for healthcare NGOs in the GCC and the United States. Her work has been featured on global platforms such as “Ads of the World,” “Packaging of the World,” and “WBDS” several times.

Dr. Rana Mohsen is also a mentor at the Women Entrepreneurs’ Network (WEN) Program, by Business Egypt/ DAI – USAID since 2019. Furthermore, she is a mentor at the Global Women’s Network for the Energy Transition (GWNET), an Australian network dedicated to empowering women in the energy sector through interdisciplinary networking, advocacy, and training. Dr.  Rana is set to talk about “Pharmacy Makeover: How AI is Changing the Game.”