With the reference of mutual cooperation between faculty of mass communication and art of communication at pharos university (P.U.A) in Alexandria and the British University (Southampton) that is considered as one of the best 70 universities in the world, and under the patronage of Dr. Mahmoud Mohey El-Din president of Pharos university and under supervision of Dr. Azza Othman dean of mass communication faculty. The faculty organized  through “zoom” application three lectures lectured by three professors from (Southampton) for the students of public relations and marketing communication section, as the prof. Pauvara Shukla professor of the marketing communication lectured a lecture with the title “ How to gain friends and effect people- and how minor and unexpected changes in the words that you choose can be fruitful” , and finally prof. Shahaniz Ibrahiem  professor of marketing communication at the British university “ Southampton “ and the award winner of the vice president award in studying and the expert in the innovation strategy and quality lectured a lecture titled “ The sphere economy: The most modern concept of the economy and the most sustainable”  and that was on Wednesday  December 8th at 6 Pm Egypt time with participation of students from Faculty of mass communication and art of communication and the lectures were supervised by Dr. / Mentuallah Gaweed international coordinator at Pharos university , and the coordinator, and the coordinator of the international committee at the media faculty :  Dr. Lena Mashahour , teaching assistant/ Ahmed Foad , teaching assistant/ Amany Asharf,Teachingassistant/Aya Turki,Prof./NohaYoussef.