Digital Marketing in the Smart Society Era

Amid the rapid transformations sweeping the digital world and the new communication and marketing paradigms they introduce, PUA’s Community Service and Environmental Development Center (CSED) continues its commitment to disseminating knowledge, keeping pace with technological developments, and raising student awareness regarding the skills required in the modern job market.

In this context, the Faculty of Mass Communication held a seminar titled “Digital Marketing in the Era of the Smart Society,” aiming to familiarize students with the latest developments in digital marketing and its pivotal role in shaping the modern business landscape. The seminar explored core concepts of digital marketing, its primary tools and strategies, and the impact of modern technology and artificial intelligence on refining marketing and audience engagement techniques, while emphasizing the imperative of adapting to digital transformation and mastering skills essential for today’s workforce.

This seminar underscores CSED’s dedication to supporting academic and awareness initiatives that broaden student knowledge and bridge academic studies with modern industry shifts and societal needs.