Personal Branding on LinkedIn

As part of its efforts to prepare its students for the job market and develop their professional skills, PUA’s Faculty of Tourism and Hotel Management hosted a workshop titled “Personal Branding on LinkedIn” aimed at enhancing students’ professional presence on digital platforms. The workshop included an introduction to the fundamentals of building a professional identity on LinkedIn, methods for drafting a professional profile, in addition to strategies for communicating with potential employers and marketing personal and professional skills.

The workshop saw great interaction from students, who showed interest in applying what they learned to improve their opportunities for joining the local and international tourism and administrative job market. This workshop is part of a series of training activities implemented by the Faculty to equip its students with self-marketing and professional excellence skills in line with the demands of the modern labor market.