3D Food Printing and Customer Experience
In a bid to advance scientific research and innovation within the hospitality sector, PUA’s Faculty of Tourism and Hotel Management hosted a seminar showcasing the latest studies in food technology. Dr. Amr Mohamed Fouad, a lecturer in the Hotel Management Department, delivered a detailed presentation of his internationally published research on 3D food printing technologies and their impact on the customer experience.
The seminar centered on a qualitative study titled: “From Food Ink to Food Post: How 3D-Printed Food and Foodstagramming Enhance Customer Delight and Revisit Intention in Restaurants”. Dr. Fouad examined the rapid digital transformation sweeping the food industry, highlighting how 3D food printing devices have evolved into dual-purpose tools, thus enabling the preparation of healthy, sustainable meals while simultaneously serving as a powerful marketing instrument capable of generating genuine customer delight.
Presenting findings drawn from an international sample, Dr. Fouad argued that the creative and visually striking designs produced by 3D printing technology actively encourage customers to engage in “Food-stagramming” – the act of photographing and sharing meal experiences on Instagram. He noted that this digital interaction functions as a bridge to deeper brand loyalty, increasing the likelihood of repeat visits and opening new horizons for investors in the hotel and restaurant sectors to embrace unconventional technological solutions.
Closing his presentation, Dr. Fouad emphasized that these technologies contribute directly to sustainability goals by reducing raw material waste and delivering highly personalized meals tailored to individual dietary needs. He concluded that this body of research positions Egypt firmly on the map of advanced scientific inquiry in tourism and hospitality.
The seminar drew considerable engagement from faculty members and researchers, who praised the study’s approach in bridging behavioral theory with the rapid technological advancements defining the age of artificial intelligence.
