Program Vision

To graduate innovative specialists and leaders in the field of tourism, capable of developing creative and sustainable solutions, and enhancing the competitiveness of the tourism sector both locally and internationally, with a focus on the integration of innovation, technology, and sustainable development.

Program Mission

Providing high-quality education focused on preparing specialized personnel in tourism innovation management, by integrating academic knowledge with practical application, and developing innovative and sustainable solutions that contribute to enhancing the competitiveness of the tourism sector and achieving sustainable development at local and international levels.