PUA’s Faculty of Mass Communication hosted its second scientific seminar titled “Foundations of Research Questionnaire Design: From Concept to Application”. The seminar featured a specialized lecture by Dr. Doaa Hamed Al-Ghawabi, Media Expert at the Egyptian Cabinet. She detailed the comprehensive steps for developing research questionnaires, from the initial conceptualization to practical implementation, while highlighting data collection and analysis methods that ensure rigorous and reliable results.

Additionally, T. A. Noha El-Lamsy, from the Public Relations and Marketing Communications Department, presented her Master’s research proposal, showcasing her methodology, objectives, and the practical significance of her study within the fields of media and public relations. The Dean also emphasized that such seminars aim to enhance the research competencies of both faculty members and students, empowering them to stay abreast of modern scientific research methodologies and their evolving applications in today’s media environment.”