PUA’s Faculty of Financial and Administrative Sciences launched its 9th International Conference, titled: “Challenges of Innovation in Business and Economic Sustainability,” as part of its second environmental campaign, “Green Pharos.”

The conference featured in-depth discussion sessions on the role of sports, contracting, and governance in supporting sustainable development. These sessions explored mechanisms for enhancing transparency, supporting the green economy, and stimulating community participation to achieve sustainability goals, in addition to important recommendations for fostering integration among these sectors, highlighting PUA’s comprehensive vision for sustainability.

International guests participated via video conference with interventions on climate change, natural resource management, and the circular economy, which added a global dimension to the conference and contributed to knowledge exchange. This event reflects the faculty’s steadfast commitment to supporting sustainable development and fostering a culture of environmental innovation and responsible entrepreneurship.