3D Outdoor Advertising Design

In a move reflecting its commitment to fostering creative skills and meeting market demands, PUA’s Faculty of Arts and Design organized a specialized seminar titled: “3D Outdoor Advertising Design: Challenges and Innovative Solutions.”
The seminar, part of a series of academic and student activities, shed light on the latest innovations and advanced technologies in 3D outdoor advertising. Discussions weren’t limited to theoretical aspects; they extended to include an in-depth analytical presentation of the most crucial tools and software used, alongside a review of live examples of creative works that highlight the pivotal role of these technologies in enhancing the visual impact of advertisements in public spaces.
Furthermore, the seminar delved deeply into the prominent challenges faced by designers when implementing outdoor advertisements in a dynamic market environment. Dr. Wafaa Ibrahim Al-Hanjari, a lecturer in the Graphics Department, provided valuable insights and innovative solutions to address these challenges, ensuring their alignment with local and international standards. This opens new horizons for students and researchers in this vital field.