TM442 – Tourism Demand and Forecasting

Course lecturer :

DR/ Tamer elsawy

Course assistant :

MRS/yasmine elsayeh

Course objectives :

This course aims to provide the basic and practical understanding of demand forecasting that tourism managers, marketers, planners and researchers will need to thrive in such a dynamic industry. This course allows students to Analyze the tourism data and statistics using appropriate methods. Moreover, it assesses the impact of explanatory variable affecting tourism demand using causal methods. Furthermore, this course provide students with the ability to determine the convenient forecasting method and calculating the error degrees of these methods.

Course description :

This course aims to provide the basic and practical understanding of demand forecasting that tourism managers, marketers, planners and researchers will need to thrive in such a dynamic industry. This course allows students to Analyze the tourism data and statistics using appropriate methods. Moreover, it assesses the impact of explanatory variable affecting tourism demand using causal methods. Furthermore, this course provide students with the ability to determine the convenient forecasting method and calculating the error degrees of these methods.

Course assessment :

  • Quizzes week (6) & (10 )
  • Class Activities weekly
  • Critical Thinking weekly
  • Small Group Discussion weekly
  • Mid –Term Written Exam week (8)
  • Professional Skills Assessment week (15)
  • Final Written exam week (16)

Recommended text books :

J. Christopher Holloway, J. C., Humphreys C. and Rob Davidson, R. (2012). The Business of Tourism. Eighth Edition. Prentice Hall.

Recommended refrences :

Haiyan Song,, S.F. Witt, (2011), Tourism Demand Modelling and Forecasting, Modern Econometric Approaches, London and New York, ISBN: 0080436730.