Prof. Alex Gibson Visited the Faculty of Tourism

Prof. Alex Gibson Visited the Faculty of Tourism In the light of the constant endeavours made by the faculty of Tourism and Hotel Management to establish ties of cooperation with international educational institutions, thus opening up opportunities for student and staff members exchange, Prof. Alex Gibson, a lecturer at Dublin Institute of Technology- Ireland, paid a three-day visit to the faculty of Tourism and Hotel Management from 26/3/2018 to 28/3/2018. This visit came as a result of the set of partnerships and cooperation protocols developed by the faculty of Tourism and Hotel Management with several reputable international educational institutions. During the visit, a number of lectures and workshops were held for Prof. Alex Gibson where he discussed with both faculty members and students the following topics:

  • Entrepreneurial Approach to Marketing City Tourism.
  • Destination Branding.
  • Innovative Marketing Ideas for Egypt as a Tourist Destination.

Prof. Alex Gibson also discussed the faculty students’ proposals for their community research projects and graduation projects. This was coordinated in collaboration with the International Relations Department.