BT 850 – STRATEGIC management 2

Course lecturer :

DR ahmed genedy

Course assistant :

Course objectives :

This course assists the student to investigate the role of strategy in achieving organizational success in commercial environments. It examines the nature of organizational objectives, capabilities and strategies and, in particular, the role of corporate and business strategies as determinants of superior performance. This course covers: nature of strategic management, development of mission statements, SWOT Analysis and strategic objectives, evaluation of internal and external business environments, environmental forecasting, strategy formulation and evaluation, strategic analysis and choice, strategy implementation, Control of organization Strategy

Course description :

This course assists the student to investigate the role of strategy in achieving organizational success in commercial environments. It examines the nature of organizational objectives, capabilities and strategies and, in particular, the role of corporate and business strategies as determinants of superior performance. This course covers: nature of strategic management, development of mission statements, SWOT Analysis and strategic objectives, evaluation of internal and external business environments, environmental forecasting, strategy formulation and evaluation, strategic analysis and choice, strategy implementation, Control of organization Strategy

Course assessment :

MID term exam (20) mark final exam(60) mark interactive learning (20) mark

Recommended text books :

Strategic Management and Business Policy (Thomas L. Wheelen and J. David

Recommended refrences :

Dess, G. (2018).Strategic Management Text and Cases. 9th ed. McGraw Hill.