MA 333 – Aesthetics and creativity in design

Course lecturer :

Reem Lotfy SAAD

Course assistant :

N/A

Course objectives :

• Introducing students to aesthetic and creative concepts in the art of the contemporary image, through studying the basics of beauty science and how to approach the creative process in various visual media, explaining the complex relationship between creativity and design and explaining the problems of advanced design as a means to discover creative solutions to the visual concept, Target a specific audience.

Course description :

The aesthetic and creative concepts in the art of the contemporary image, through discussions including the basics of beauty science and contemporary methods and how to approach the creative process in the various visual media, the complex relationship between creativity and design is also covered by dealing with advanced design problems as a means to discover creative solutions for the process Visual concept, and creative ways to target a specific audience.

Course assessment :

فحص وتقييم : 50 اعمال سنة (50) تقسم وتوزع كالتالي :  تعليم تفاعلى: 10  اعمال السنة: 30  امتحان نهاية التيرم : 60

Recommended text books :

1. Newton, E. The Meaning of Beauty, London: penguin Books, 1962, 2. Croce, Bemdetto: The Essence of Aesthetic, Tsanslated by Douglas Ainslir, The Aden Library , London, 1978, 3. Crutchifiel, R The Creative Process. Conference on the Creative Process. Berkeley: 4 univ. of California, Instituted of Personality Assessment and Research, 1961Weintraub,L.(2003), In the making: Creative Options for contemporary art, New York:D.A.P./Distributed Art Publishers. Gogh, V.V. Letter to Anton Ridder Van Rappord, In: The Creative Process, ed By B Chiselin, New York,: The new.Amer. libr. 1952, 4. Sustainability and learning: Aesthetic and creative responses in a digital culture Madeleine Sclater First Published May 17, 2018 Research Article https://doi.org/10.1177/1745499918771185