Financial and Administrative Sciences Postgraduate Studies :

Program Aims

The Executive MBA is a practical generalist program designed to provide you with the necessary tools to broaden and enrich your knowledge and leadership skills. The Executive MBA is designed to help students broaden their knowledge of the basics of business sciences like Financial Accounting, Economics, Marketing and Management.

Admission Requirements:

  • The applicant should hold a bachelor of commerce degree or its equivalent with a minimum grade “Good” from one of the Egyptian universities or any other foreign institute, accredited by the Supreme Council of Universities.

Non-commerce Applicants:

  • The applicant should have a BSc. in other major with a minimum grade “Good” from one of the Egyptian universities or any other foreign institute, accredited by the Supreme Council of Universities. Those applicants should firstly pass exams in a number of supplementary courses before getting a final admission in the MBA at Pharos University.
  • A score of (500) in the International TOEFL test or (5.5) in the International English Language Testing System (IELTS) is required for admission consideration.
  • The applicant should have a minimum 5-year practical experience.

Registration Period

MBA admissions open twice a year; once in each of the fall and spring semesters. All applications are to be further considered and processed by the faculty council.

Programme Structure

  • The Executive MBA consists of two programmes:
  • Marketing
  • Human Resource Management
  • The total credit hours for each programme are 45 hours to be divided as follows:
  • 18 hours (obligatory general courses).
  • 15 hours (obligatory specialized courses).
  • 6 hours (elective specialized courses, in accordance with the proposed study plan).
  • 9 hours (the graduation project).

Qualification Awarded

The applicant will receive an Executive MBA from Pharos University, accredited by the Supreme Council of Egyptian Universities.

Program Delivery

  • The programme will be delivered by doctoral staff at PUA.
  • The programme will be delivered in the English language.
  • The MBA timetable will help students to have time to manage their workloads.
  • A diverse range of teaching and learning strategies are applied including lectures, case studies, group work, presentations, simulations for decision making, laboratory sessions, as well as in-depth readings and other forms of self-directed learning.

Contacts

  • Pharos University, Canal El Mahmoudia Street, Smouha, Alexandria, Egypt
  • Telephone: +203 38 77 375
  • Website: pua.edu.eg
PUA pharos university

Technological University Dublin

in Partnership with

Pharos University in Alexandria

 

Technological University Dublin (TU Dublin) is a distinguished higher education institution founded in 1887 and ranked among the top 3% universities of the world. The TU Dublin College of Business is the largest and one of the most innovative providers of Business education in Ireland offering undergraduate, Masters and Doctoral degrees to students and professionals from around the globe. It combines the academic excellence of a traditional university with professional, career-oriented learning based on a rigorous process of discovery and critical enquiry preparing graduates for productive leadership and entrepreneurial future roles. 
Pharos University in Alexandria (PUA) is the first private university in the North of Egypt and an internationally-accredited academic partner of TU Dublin.

 

 

Postgraduate Diploma in Marketing

  • Programme Aims

The programme is specifically aimed at non-business graduates who wish to develop and focus their career trajectory in the business domain where the tenets of marketing are recognised as the drivers of business success. So whether your undergraduate degree is in Science, Engineering, Social Sciences, or Arts, this programme is for you. Graduates of the programme are in high demand from Marketing, Media, and general business enterprises.

  • Programme Learning Outcomes

    Upon successful completion of this programme, learners will be expected to have developed the knowledge and ability to:

    • Demonstrate an advanced knowledge of the theory and practice of marketing, both in the context of the functional area and in regard to the integration of marketing with the other core functions of the business.
    • Understand the role of marketing management in overall corporate strategy, and be able to apply tools and techniques to enable effective decision-making at the board level.
    • Develop marketing plans and programmes, and integrate them with other functions.
    • Use leadership skills and team working to develop synergies and enhance sources of competitive advantage.
    • Assimilate and interpret numerical information in the form of statistical and financial, data, and apply analytical skills to research, critique, and evaluate solutions to marketing challenges.
    • Be strong and confident communicators with a range of presentation skills and an awareness of the cultural aspects of communication.
  • Programme Structure

    • The Postgraduate Diploma in Marketing is conducted over two semesters. Each semester consists of a total of 15 weeks including teaching, self-directed study, and examinations.
    • Semester One offers the student a broad foundation in business disciplines as well as introducing students to contemporary issues in Marketing. It includes fundamental business modules such as Management, Marketing, Finance and Marketing Communications. Such accelerated learning is designed to give you the conceptual tools needed to analyse business situations and to undertake business planning.
    • Semester Two builds on Semester One where students develop a more strategic approach to business through an emphasis on case-based learning, participation in decision-making simulations, and extensive exposure to analytics. You will engage more closely with specialist marketing modules such as Marketing Metrics, Strategic Management and Digital Marketing.
  • Programme Delivery

    • The programme will be delivered by Doctorally-qualified marketing and business studies staff at PUA, mentored and supported by TU Dublin staff and management.
    • The medium of delivery and assessment of the programme is English.
    • The team will be supplemented as appropriate by industry speakers and international academic guest lecturers.
    • A diverse range of teaching and learning strategies will be employed throughout the programme including lectures, guest lectures, case studies, group work, presentations, discussion, decision-making simulations, laboratory sessions for analytics, as well as in-depth reading and other forms of self-directed learning.
    • Students will have access to both the library of PUA and the comprehensive online resources of the TU Dublin library.
  • Entry Requirements

    • The programme accepts holders of Bachelor’s degrees in any discipline.
    • Candidates must demonstrate proficiency in spoken and written English.
  • Qualification Awarded

Graduates are eligible for the Award of Postgraduate Diploma in Marketing from the Dublin Institute of Technology (TU Dublin), Ireland.

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Postgraduate Diploma in Retail Management

  • Programme Aims

The programme is aimed at individuals from different backgrounds who wish to pursue a career in Retailing. Students who complete the programme will have a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are at the forefront of Retail Management theory and practice today. Successful students will be qualified to enter Retail Management and broader management roles and will understand the diverse nature of demands from consumers, regulators, and suppliers that must be managed effectively and efficiently. Graduates of the programme will be in high demand from both indigenous and multinational organisations offering retail services to their customers.

  • Programme Learning Outcomes

    Upon successful completion of this programme, learners will be expected to have developed the knowledge and ability to:

    • Demonstrate an advanced and comprehensive knowledge of the theory and practice of contemporary retail management internationally and of the major trends, which are shaping traditional and online retailing in Egypt and internationally.
    • Understand the role of retail management in overall corporate strategy, and be able to apply techniques to enable effective decision-making at the board level.
    • Prepare strategic plans and implementation programmes for individual retail operations and for retail groups.
    • Have a specialist expertise in the core domains and the optional study areas chosen.
    • Assimilate and interpret numerical information in the form of statistical and financial, data, and apply analytical skills to research, critique, and evaluate solutions to retail challenges.
    • Be fully conversant with the range of tools and their application in the areas of e-commerce, retail store design and layout, retail merchandising, marketing communications, buyer behaviour, sales and marketing planning.
    • Become strong and confident communicators with a range of presentation skills and an awareness of the cultural aspects of communication.
    • Use leadership skills and team working to develop synergies and enhance sources of competitive advantage.
  • Programme Structure

    • The Postgraduate Diploma in Retail Management is conducted over two semesters. Each semester consists of a total of 15 weeks including teaching, self-directed study, and examinations.
    • Semester One has a number of foundation elements, including Corporate Finance and Managerial Thinking & Decision-Making to orient graduates who have not experienced business studies previously with the fundamental concepts in the field. The module Contemporary Issues in Retailing will give a broad introduction to current challenges in Retail Management, and the Fashion Buying & Marketing module introduces the group to this crucial internationally-focused sector. Students will also have the opportunity to choose an elective in International Retailing or Store Environment.
    • Semester Two empowers students to consolidate the knowledge gained in Semester One. They develop a more strategic approach to business through the study of core disciplines, an emphasis on case-based learning, and extensive exposure to the analytics laboratory. Modules on Global Supply Chain Management and Retail Location/GIS provide deep engagement with specialist topics and modules on Retail Strategic Management and Predictive Retail Analytics provide a strategic focus and the tools to inform strategic decision-making.
    • A unique feature of the programme is the Retail Study Tour Week, a module grounded in field work where students will engage in study visits to major retailers operating in Egypt.
  • Programme Delivery

    • The programme will be delivered by Doctorally-qualified marketing and business studies staff at PUA, mentored and supported by TU Dublin staff and management.
    • The team will be supplemented as appropriate by industry speakers and international academic guest lecturers.
    • The medium of delivery and assessment of the programme is English.
    • A mixture of Block Delivery and semester-long teaching is employed. Block Delivery allows for condensed delivery of a single module in three days to accommodate professional learners’ busy schedules.
    • A diverse range of teaching and learning strategies will be employed throughout the programme including lectures, guest lectures, case studies, group work, presentations, discussion, decision-making simulations, laboratory sessions for analytics, as well as in-depth reading and other forms of self-directed learning.
    • Students will have access to both the library of PUA and the comprehensive online resources of the TU Dublin library.
  • Entry Requirements

    • The programme accepts holders of Bachelor’s degrees in any discipline.
    • Candidates must demonstrate proficiency in spoken and written English.
  • Qualification Awarded

Graduates are eligible for the Award of Postgraduate Diploma in Retail Management from the Dublin Institute of Technology (TU Dublin), Ireland.

Why did you go to PUA for student exchange?

The chance to visit Africa, and more specific an Arab country with so much history as Egypt has, made the decision very easy. PUA offered the necessities and quality needed for my bachelor thesis to be conducted.

How long was the exchange period?

The exchange lasted 8 weeks in total.

How have you been chosen for the exchange?

Prof. Andrew Martin from KTH scouted for students to participate in a collaboration with PUA and KTH, me and my colleagues applied and were accepted.

What do you think are the differences between studying at PUA and KTH?

The difference is a more direct contact or line of communication in PUA compared to KTH. The relationships between pupils and professors are more personal than in KTH. Moreover, the learning is more of a practical character in PUA than in KTH, where the approach is often more theoretical and is conducted to bring discussion.

Did PUA staff, professors, researcher and others that you met been helpful and easy to communicate, discuss and cooperate

They have been excellent in supporting all causes, the communication line is very clear and everyone, including students, are very generous and show great hospitality. Our Egyptian colleagues, whom we collaborate with, have excellent knowledge in their field and are easy to discuss with.

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Why did you go to (KTH Royal Institute of Technology) for staff exchange?

The main objectives of this mobility are:
- Explore the master program in Electrical Engineering in KTH.
- Investigate the availability of joint undergraduate projects submission.
- Acquire new teaching and learning skills from KTH.
- Reinforcement the cooperation between KTH and PUA.

How long was the exchange period?

A month.

How have you been chosen to this visit?

Through a presentation in front of the vice president and the international relations coordinator of PUA University. The presentation includes my goals to this grant of the Erasmus+ staff mobility program and this is done after the submission of the motivation letter and my CV to them.

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Why did you go to the School of Pharmacy, University of Eastern Finland for staff exchange?

I consider the visit to the School of Pharmacy, UEF, as a lifetime experience that I believe it is a milestone in my career. It is a significant opportunity to discover innovative and different teaching and research techniques as well as to explore new foreign culture that is definitely motivational and very inspirational to my career

How long was the exchange period?

The exchange period was 8 days

How have you been chosen to this visit?

The journey started after my motivation letter was selected by Prof. Dr. Maged ElGhazouly, Dean of the Faculty of Pharmacy and Drug Manufacturing. I was one of 5 lecturers who were chosen to present their motivations to contribute in such exchange program in front of Prof. Dr. Mahmoud Mohey ElDin, President of Pharos University in Alexandria and Prof. Dr. Nourhan Fanaky, Vice President for Education and Students Affairs.

How do studies and researches at School of Pharmacy, University of Eastern Finland differ in comparison to your previous experience?

I think they are different in the time and resources available for their research. In addition, most of them are working as a multidisciplinary team which collaborate together for successful publications

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Why did you go to KTH for staff exchange?

To gain more experience about teaching methods, to get introduced to a new culture, to widen my professional network, to know more about the curriculum of the courses in the KTH and compare it to ours in PUA. My main mission was about the BIM courses to transfer the way of teaching and to know all the courses that are taught in the KTH as PUA is starting to teach this new technology.

How long was the exchange period?

It was one month.

How have you been chosen to this visit?

I have been chosen through a process that started by a call to all the staff members for whoever wants to submit a motivation letter to be chosen. Then there was an interview with the faculty of engineering dean and head of departments. Then there was an interview with the head of international relations and the representatives of university’s president.

How do studies and researches at KTH differ in comparison to your previous experience?

It differs a lot as the number of years for the university education at the KTH are 3 for bachelor degree and most of the students there continue post graduate studies for 2 years to complete their master’s degree. One of the great differences is that all the master or PhD thesis are concerned with the industry to solve problems or to renovate the technology of construction.

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Why did you go to (Royal Institue of Technology KTH) for staff exchange?

My trip was part of a grant of the Erasmus+ Staff Mobility Program. The main purpose of the trip was to adopt new teaching methods, interactive learning methods and assessment methods. In addition, visit the laboratories and workshops. Another personal purpose was to network with people interested in the field of my PhD research and exchange knowledge with them.

How long was the exchange period?

The exchange period was for 10 days.

How have you been chosen to this visit?

I applied for it at the PUA. The application included a motivation letter, my CV and a valid IELTS certificate. Then I have done a presentation on the purpose of my application to this visit. The attendees of the presentation were the Vice President of the PUA and the International Relations Coordinator at the PUA.

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Why did you go to (KTH)for staff exchange?

I went there as a part of ICM program among the agreement between KTH and PUA

How long was the exchange period?

10 days

How do studies and researches at (KTH) differ in comparison to your previous experience?

There educaltional system consists of 3-years program BSc and 2 years Msc. The computer and electrical engineering are merged in one schoo;

Did (KTH) staff, professors, researcher and others that you met been helpful and easy to communicate, discuss and cooperate

Yes,

Could you describe a regular day as a student or teacher at (KTH)?

Student : attend lectures and lab sessions Teacher : give lectures, participate in meetings related to research projects

What was the best part of your experience at (KTH)?

Meeting with master programs directors and advanced abs

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What made you chose PUA to study?

Being best authentic private university in Alexandria with highly qualified cooperative Teaching staff from professors to demonstrators is reason enough for anyone to join your University.

Why did you go to (University of Eastern Finland) for student exchange?

In my opinion, the university announced for scholarship was a great opportunity to discover their teaching methods and facilities whilst still student in PUA, as well as experience first-hand the European scandanavian culture.

How long was the exchange period?

About four months since 3rd/sept/2018 to 20th/dec/2018

How have you been chosen for the exchange?

By assessing applicant English proficiency, recommendation letter from my professors, motivation letter and interviews was also done to assess student social and academic background as well as their overall character.

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What made you chose PUA to study?

I choose Pharos University because it is one of the top 10 universities in the Republic of Egypt and its close relationship between other international universities, especially the Royal Institute of Technology (KTH)

Why did you go to (KTH) for student exchange?

To gain experience of travel without parents and self-reliance and to see the cultures of other countries

How long was the exchange period?

It was 3 months

How have you been chosen for the exchange?

I think because I worked hard to study architecture and got the highest grades and excelled at the University of Pharos

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What made you chose PUA to study?

Because of the excellent educational level offered by pharos university.

Why did you go to (KTH) for student exchange?

To gain a new experience and knew the difference between education in Egypt and abroad.

How long was the exchange period?

3 months

How have you been chosen for the exchange?

I was nominated by my department then I have passed the language test and an interview with university administration.

What do you think are the differences between studying at PUA and (KTH)?

The biggest difference is that students there depend on themselves a lot in the education.

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What made you chose PUA to study?

I choose Pharos University to study because I knew about the agreement dual bachelor degree from both KTH and PUA which gives international exposure. Also its one of the best University for the education perspectives.

Why did you go to KTH for student exchange?

To gain experience, knowledge. Also to explore different cultures and know the least technology and trend in architecture.

How long was the exchange period?

3 months

How have you been chosen for the exchange?

First I have been writing my CV and motivation letter. Second I have been through 2 interviews and English test.

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What made you chose PUA to study? 

 I choose Pharos University to study because it is one of the universities that help on producing good generations.

 Why did you go to (KTH) for student exchange?

To gain experience and knowledge from other countries that could help me in my future sake concerning the Architecture Engineering. 

How long was the exchange period? 

3 months 

How have you been chosen for the exchange? 

 By owning high grades, good communication skills and language.

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Why did you go to PUA for student exchange? 

  I heard about the transportation project from my teacher at KTH. I chose PUA for exhange to write my bachelor thesis.

How long was the exchange period?  

3 months. 

 How have you been chosen for the exchange?

By my teacher at KTH. 

What do you think are the differences between studying at PUA and (KTH)? 

  I have nit participated in any courses but otherwise, there are differences such as school rules, computer lab.

Did PUA staff, professors, researcher and others that you met been helpful and easy to communicate, discuss and cooperate.  

Yes, they have been helpful all the period and it was easy to communicate with them.  

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What made you chose PUA to study?

Because it is one of best universities in Alexandria.

Why did you go to KTH Royal Institute of Technology in Stockholm for student exchange?

It was a good chance to gain experience.

How long was the exchange period?

Three months.

How have you been chosen for the exchange?

I have been chosen by my professors.

What do you think are the differences between studying at PUA and KTH Royal Institute of Technology in Stockholm?

The students at KTH is more independent.

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What made you chose PUA to study?

As Pharos is one from the best universities in Egypt, it was recommended for me.

Why did you go to (KTH) for student exchange?

It was the best chance ever to learn a lot about everything, their way of studying, their work during their lectures and tutorial.

How long was the exchange period?

It was for 3 months.

How have you been chosen for the exchange?

I was able to get the highest grades so that I could get my professors' nomination and I worked hard on it

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