CE385 – E-Business
Mrs. Riham Younis
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The aim of this module is to present and discuss concepts and challenges of e-business, from a managerial perspective. Gaining general understanding of necessary aspects of successful e-business. It covers business strategies, and application of e- business concept in Retail sector technologies involved in the design and deployment of business on the internet and World Wide Web.
Course objectives :
Explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. Basic business aspects and applications throughout the business world include commercial business, government, education, and health services. The major characteristics, opportunities, and limitations of this form of business are explored. Students study various issues and risks that exist in the rapidly changing world of e-business.
Course description :
15 mark on individual presentation 15 marks on tutorial assignment
Course assessment :
E-commerce a managerial and social network perspective,eight edition for Turban
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